The PR Breakdown with Molly McPherson

www.mollymcpherson.com

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

  1. 2d ago

    Ed Sheeran Stood In The Middle of Macklemore and Kraft And Became The Headline

    Three television news networks asked Molly McPherson to break down the Macklemore, Ed Sheeran and Robert Kraft story this week. She said no to all three. Not because it is not a story, but because the frame they wanted turns a crisis communication lesson into a verdict on a war, and that is not her lane. So she took it to her Substack community instead, and this episode is that room. Four parties, four statements, read in the order they landed: the promoter, Macklemore, Robert Kraft and Ed Sheeran. Who spoke first, what each one claimed, and what it cost the person who signed it. Along the way: the red herring test she runs on any algorithm-driven news story, why an audience apology gives itself away, why naming the standard without naming the conduct leaves a hole the audience will fill, and the one move that would have changed all of this, which is deciding in peacetime instead of writing policy in public at night. It closes on the Muck Rack numbers. Ed Sheeran told everyone the decision was not his. He still carried 41% of the week's coverage, double Robert Kraft's share, and the biggest word in Robert Kraft's own word cloud for the week is Ed Sheeran. Molly is a crisis communication and reputation management consultant, APR, and the host of The PR Breakdown. The weekly live chat this episode came from runs on her Substack. 00:00 Why three networks asked and why I said no 01:28 Into the live chat 02:21 The lane: crisis communication, not foreign policy 06:14 Working in backlash, and getting it either way 09:14 The red herring test for algorithm-driven stories 11:25 The timeline: who spoke, in what order 12:13 Macklemore's statement, in the first person 13:27 Robert Kraft's statement and the line he drew 16:26 The 2014 performance Kraft is likely pointing at 18:27 Drawing a line in public comes with a cost 20:48 What the statement left out, and what the audience filled in 21:05 The weakest commercial hand at the table 24:05 This is not a First Amendment problem 25:00 The sentence in that apology I would redline 25:27 Audience apologies: naming who felt it, not what you did 29:16 Arch Manning, Holly Rowe, and an apology that works 32:12 The same hole, twelve years apart 32:37 Ed Sheeran's statement, read line by line 35:15 Why jurisdiction protects nothing 36:12 The four support acts who walked 37:42 Four statements, and the only thing they agree on 39:52 What should Ed Sheeran have done — the room answers 43:40 The hard choice is usually the right choice 47:04 My real answer, after the live ended 48:22 Decide in peacetime, publish it before it burns 49:02 The Muck Rack numbers 49:42 You cannot file your way out of a story Every week I break down the biggest PR crises in the news: the slips, the moves, the scandals, and the lessons behind the headlines. I'm Molly McPherson, crisis and reputation strategist, known to my audience as the PR Lady. This channel is home base for the podcast and my weekly Substack live chats. Subscribe and follow along. 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]      Instagram: [https://www.instagram.com/molly.mcpherson/]      Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]    ⚖️ DISCLAIMER      This video is for educational and commentary purposes only. Some links may be affiliate links. Sponsorships are always disclosed in-video. Videos are based on publicly available information unless otherwise stated. Copyright © 2026 Molly McPherson. All rights reserved.

  2. Sep 11

    Amanda Hirsch: The Notes App Apology Era Is Done

    Amanda Hirsch posted a Polymarket ad about the Lindsay Clancy trial on the Friday that trial ended in a mistrial. By Sunday there was a Notes App apology on Instagram, three paragraphs, comments turned off. Most of the internet read the apology as the story. Molly's argument is that the apology is a red herring, and that anyone stopping there is going to miss what actually happened. Because Amanda Hirsch does not have a Polymarket deal. Dear Media does. Her podcast sits on that network, Polymarket is a sponsor, and the two are already teaming up on a weekly show called What Are the Odds. So the ad was not a content creator's lapse in judgment. It was an employee doing her job inside a partnership she never signed. It is the same collision as Good Good Golf and Callaway the week before: a brand deal built to reach one audience, meeting public opinion, with the person on camera left holding it. Follow the money and the crisis is a prediction market trying to reach women through a media company. Then the field guide. Law 3, it is never the thing, it is the response to the thing - the ad was the thing, the apology had one job and made it worse. Law 5, silence gets filled and never by your friends - turning the comments off only moved the conversation to Reddit. Law 7, the hard decision is invariably the right one, and the hard one was for Dear Media to say the word Polymarket out loud. Law 2, the crisis comes from inside the house. And Law 1, trust is the filter: podcast ads work because listeners trust the host, which is exactly what is spent when that expertise gets rented out. Chapters: 0:16 — The Apology They Typed Instead of Filmed 0:43 — Why This Is Not About Amanda Hirsch 1:49 — The Lindsay Clancy Mistrial 2:25 — Why the Clancy Trial Was the Story of the Summer 3:10 — The Sponsored Reel That Started It 5:15 — The Replies, and the Retreat to Stories 6:45 — Reading the Notes App Apology in Full 10:25 — The Callaway Parallel 13:03 — What Are the Odds, and Who It Is Aimed At 21:03 — Follow the Money 22:16 — A Prediction Market Going After Women 24:39 — Law 3: It Is Never the Thing, It Is the Response 25:01 — Law 5: Silence Gets Filled 25:40 — Law 7: The Hard Decision Is the Right One 26:20 — Law 2: The Crisis Comes From Inside the House 27:02 — Law 1: Trust Is the Filter 27:27 — When Expertise Gets Rented Out 28:35 — The Apology Has Legal Fingerprints 29:13 — Who Was Left to Fall on the Sword 29:27 — Name the Crisis Every week I break down the biggest PR crises in the news: the slips, the moves, the scandals, and the lessons behind the headlines. I'm Molly McPherson, crisis and reputation strategist, known to my audience as the PR Lady. This channel is home base for the podcast and my weekly Substack live chats. Subscribe and follow along. 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]      Instagram: [https://www.instagram.com/molly.mcpherson/]      Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]    ⚖️ DISCLAIMER      This video is for educational and commentary purposes only. Some links may be affiliate links. Sponsorships are always disclosed in-video. Videos are based on publicly available information unless otherwise stated. Copyright © 2026 Molly McPherson. All rights reserved.

  3. Aug 28

    Callaway Approved the Good Good Ad. Then It Spoke Like a Bystander.

    Callaway spent three days saying it was disappointed by an ad. Then its CEO admitted Callaway approved that ad before it was posted. This episode is about the gap between those two statements, and what a company reveals when it comments on its own conduct as though it were in the audience for it. A content warning first: the episode discusses domestic violence as an image used in a golf brand campaign. Nobody in this story is accused of real-world violence. The scene was staged. What two companies chose to make, approve and publish is the story. Then the read nobody in the golf feed has: Good Good is not a golf company. It is a media company that raised forty-five million dollars to become one, and the ad was not a lapse in judgment. It was the formula working the way it was paid to work. 0:00 — Why the communication is the story 0:31 — Three days of being disappointed 1:58 — The parody, described once 4:07 — Who approved it? 7:42 — Statement one: "disappointed by the content that was posted" 8:42 — The PGA Tour calls the response late and defensive 11:08 — Good Good is not a golf company 12:35 — Where the formula came from 18:39 — Statement two: "approved by Callaway prior to posting" 23:04 — A premiere moves at a sponsor’s request 24:17 — Forty-five million dollars 26:24 — "A 360-degree media company" 27:09 — The formula worked the way it was paid to work The PR Breakdown with Molly McPherson. 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]      Instagram: [https://www.instagram.com/molly.mcpherson/]      Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]    ⚖️ DISCLAIMER      This video is for educational and commentary purposes only. Some links may be affiliate links. Sponsorships are always disclosed in-video. Videos are based on publicly available information unless otherwise stated. Copyright © 2026 Molly McPherson. All rights reserved.

  4. Aug 21

    Hayden Panettiere: Neutrogena Said Nothing. Jay Shetty Said Too Much

    Three parties could have spoken about Hayden Panettiere. One had ten years with her and said nothing. One had ninety minutes and wrote her a letter. One was her mother. This is an episode about standing — proximity plus obligation — and what each of them did with it. Since her death roughly 800 articles across 400+ outlets have named Neutrogena alongside her, 79% of them negative, zero carrying a statement from the brand and fourteen written specifically about the absence of one. Days earlier the same brand answered a viral Tate McRae video immediately and took seven in ten positive coverage for it. We stay on the communication. The cause of death has not been released, the autopsy found no contributing trauma, police have said there are no signs of foul play, and the investigation is ongoing. Brian Hickerson has not been accused of wrongdoing. 0:00 — Three Responses to One Death 1:30 — The Facts, and Where Speculation Stops 2:40 — Charting the Coverage With Muck Rack 3:00 — On NBC News With Hallie Jackson 4:31 — The Tate McRae Video and a Viral Win 6:30 — 93 Articles, and 78 About the Response 7:32 — The May Interview and the Postpartum Contract 9:02 — Silence Is Not a Fixed Object 10:32 — 800 Articles in Four Days 11:18 — The Shape of the Coverage: 79% Negative 12:49 — Fourteen Stories About Saying Nothing 13:34 — Silence Is Selection 14:19 — Standing: Proximity Plus Obligation 15:50 — The Jay Shetty Post 17:20 — ""You Said I Was Now Like a Big Brother"" 18:50 — Whose Caption Is It, Really 19:58 — Ten Years Against Ninety Minutes 20:21 — A Eulogy Is a Gift; This One Is a Receipt 20:32 — The Third Response: Her Mother 21:52 — What Lesley Vogel Said, and Did Not Say 22:37 — A Description of a Career 24:08 — The Statement Is the Tell 25:38 — Is This About Them, or About You 26:23 — Take Your Name Out of It 27:40 — Silence Is Not Neutral         👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]      Instagram: [https://www.instagram.com/molly.mcpherson/]      Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]    ⚖️ DISCLAIMER      This video is for educational and commentary purposes only. Some links may be affiliate links. Sponsorships are always disclosed in-video. Videos are based on publicly available information unless otherwise stated. Copyright © 2026 Molly McPherson. All rights reserved.

  5. Aug 14

    Brad Pitt Owns This Article

    Brad Pitt gave Esquire a Monday. Molly McPherson breaks down what he actually bought with it. The September cover profile reads like an ordinary man letting a writer into his house — the dogs, the Perrier, a charcuterie board he builds himself. Molly walks through what each of those details is doing, why the drinking line was volunteered rather than asked for, and why a story that spikes and vanishes inside a week is exactly the outcome a reputation reset is aiming for. With Dr. Abby Medcalf, from the Substack members live. If you or someone you know is struggling, call or text 988 in the US to reach the Suicide & Crisis Lifeline, available 24/7. The article: "A Monday with Brad Pitt" by Ryan D'Agostino, Esquire, September 2026 — https://www.esquire.com/entertainment/movies/a73336135/brad-pitt-interview-2026/ Photographs by Chantal Anderson. Styling by George Cortina. Media data in this episode from Muck Rack (Aug 10–11, 2026). 00:00  The thesis 00:59  It opens with the dogs 04:29  Guests get the view 07:40  Why it ran in August 08:41  The byline was the plan 09:35  The photos argue with the words 12:42  One sentence, one word 15:42  The questions nobody asked 21:21  What the numbers say 24:47  Getting it on the record 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]      Instagram: [https://www.instagram.com/molly.mcpherson/]      Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]    ⚖️ DISCLAIMER      This video is for educational and commentary purposes only. Some links may be affiliate links. Sponsorships are always disclosed in-video. Videos are based on publicly available information unless otherwise stated. Copyright © 2026 Molly McPherson. All rights reserved.

  6. Aug 7

    Nicole LaPera's Crisis Is Not The Throuple

    A self-help influencer with nearly nine million followers is being sued by her own business partner, who is also one third of her marriage and, according to the filings, the person who actually wrote her books. That is the story everybody is going to tell. It is not the story worth your time. The throuple is the distraction. The product is the problem. WHAT WE DISSECT Why a lawsuit between three spouses is the least interesting document in this fileHow therapy-adjacent language gets sold as coaching, and why the word swap is the whole business modelWhether credentials survive when the content contradicts themWhat it means that a licensed clinician built a following partly by making people wary of cliniciansHow a $ 24-a-month subscription scales into a nine-million-follower operation, and who's actually paying for whatWhy the New York Times ran this story sourced almost entirely from one side, and what that usually signalsWhat happens to a personal brand when the person is the product and the product was ghostwritten THE POSITIONING This isn't a messy-divorce story with a wellness angle. It's a credentials story with a marriage attached. When the person is the product, a contract dispute becomes a disclosure problem, and every piece of content she ever published is now evidence in a question about who was speaking. WHAT YOU'LL LEARN How to spot therapy-ish language in an unregulated product, and the specific words that do the workThe difference between a credentials problem and a character problem, and why only one of them ends a businessWhy a one-sided story in a major outlet tells you as much about the subject's PR as it does about the reportingWhat audiences are really deciding when they choose a creator over a professional THE SOURCE Read the New York Times piece, A Self-Help Influencer With Troubles of Her Own, here: https://www.nytimes.com/2026/08/02/style/nicole-lepera-self-help-litigation-holistic-psychologist.html Chapters: 0:07 — The Photo That Did Not Look Like Her 0:26 — "Her Own Story Is Complicated" 1:13 — The Cream Jacket and the Upscale Look 1:52 — The Book in the Background 2:09 — This Is Who I See On My Feeds 2:23 — A Little Bit of a Front 3:06 — "The Face of a Brand She Did Not Build" 3:33 — A Breakdown of a Crisis, Not a Takedown 4:12 — The Call Is Coming From Inside the House 4:59 — Two Lawsuits Running in Both Directions 5:25 — "I'm Not Looking at the Marriage. I'm Looking at the Communication." 5:39 — Who Nicole LaPera Actually Is 5:56 — The Credential Question 6:22 — Making Millions Off the Backs of the Credentialed 7:11 — "Traditional Therapy Doesn't Work" 7:56 — Don't Waste Your Money on a Therapist 8:19 — The Granola Aesthetic 8:47 — $24 a Month and the Self Healer Circle 9:11 — Where the Scrutiny Comes From 9:54 — The Message That Arrived at Exactly the Right Time 10:12 — Nobody in the Room Has the Degree 10:38 — Who Platformed Her in the Beginning 11:18 — The Server Crashed. She Got Hired. 11:39 — 2021: The Committed Throuple 11:59 — 2023: A Third of a Multimillion Dollar Company 12:23 — August 2025: The Anonymous Post 12:52 — Let's Look at the Receipts 13:25 — Receipt One: What the Book Says 13:53 — Note the Gap 14:23 — Receipt Two: "Written Solely By" 14:40 — The Three E's of Content Creation 15:10 — Why the Trust Bar Is Higher Here 15:50 — Who Are You Going to Believe 16:05 — Ghostwriting Is Not a Scandal 16:41 — When the Publisher Says One Thing 17:24 — Receipt Three: The Brand's Own Advice 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]      Instagram: [https://www.instagram.com/molly.mcpherson/]      Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]   ⚖️ DISCLAIMER      This audio is for educational and commentary purposes only. Some links may be affiliate links. Sponsorships are always disclosed in-video. Videos are based on publicly available information unless otherwise stated. Copyright © 2026 Molly McPherson. All rights reserved.

  7. Aug 3

    Cracker Barrel CEO's Downfall: A Masterclass in What NOT to Do

    The CEO of Cracker Barrel lost her job this week, and the tell was sitting in an interview she gave months earlier. A year after the logo backlash — the one that generated a wall of press, then a second spike now, bookending the whole affair in Muck Rack's data — Julie Fels Masino is out. She did not need to be. Almost everything she decided was right. That is what makes this one worth your time. This is not a story about a dumb company doing a dumb thing. Cracker Barrel was right about the numbers, right about the strategy, right that something had to change. The industry buckets them next to Denny's. Their average check is $15 against an industry closer to $27. Fifty people work the back of house to put that much food on a table. The business case was real. They walked off a cliff anyway, because they missed the one thing a spreadsheet cannot show you. Two interviews tell the story. Eight months ago, Julie sat down with Glenn Beck — beside the senior vice president of store operations, in a bone-colored blouse, eating on camera, while Beck got up for coffee mid-answer. It was there that she did her best work: running her hand around the smooth corner of a remodeled table and explaining that customers told them the hard corners hurt. A regular who brings a stadium cushion to dinner because the chairs are uncomfortable. A Bible study group that meets in the booths. That is a customer describing their own pain, unprompted, on camera, for free. Then Good Morning America, where Michael Strahan lobbed her a softball and she reached for a memorized line instead. The $700 million rebrand had gone after the logo — the thing that was not broken — and the interview never once went near the chairs. Chapters: 0:00 — The Most Expensive Words in Crisis Communication 0:18 — The Backlash, One Year On 1:53 — "There Is a Lot to Be Optimistic About" 2:19 — Right About Almost Everything 4:02 — The CEO Is a Comms Major (and Was Probably Overruled) 7:32 — The Glenn Beck Interview: The Hard Nos 9:01 — Never Let Your CEO Eat on Camera 10:14 — "Velcro Balls Against the Wall to See What Would Stick" 10:59 — Denny's, the $15 Check, and Fifty People in the Back 13:10 — The Booth Demo That Actually Worked 13:20 — The Customer Who Brings His Own Stadium Cushion 14:22 — The Corner of the Table 14:52 — A $700 Million Rebrand of the Thing That Was Not Broken 15:57 — GMA: The Archetype of the Softball Interview 16:39 — "The Feedback's Been Overwhelmingly Positive" 17:54 — "I'll Give You Another Sound Bite" 18:58 — The Statement Cracker Barrel Never Made 20:02 — The Remodel Question, and Why It Is a Bad Data Point 20:43 — The Values Blind Spot 21:57 — Taking the Bait 22:23 — Where Molly Lands on Julie 23:07 — It Was Never About the Logo 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]      Instagram: [https://www.instagram.com/molly.mcpherson/]      Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]    ⚖️ DISCLAIMER      This video is for educational and commentary purposes only. Some links may be affiliate links. Sponsorships are always disclosed in-video. Videos are based on publicly available information unless otherwise stated. Copyright © 2026 Molly McPherson. All rights reserved.

  8. Jul 27

    Did Taylor Farms Handle the Crisis Correctly? Here's What Happened

    Taylor Farms got the apology it wanted. The FDA told the company that one iceberg lettuce product from Central Mexico had a “confirmed positive” cyclospora test, then said the next day it had made a mistake and the result was a false positive. As of the FDA's own account, no positive product test for cyclospora has been identified. Taylor Farms then built an entire statement around that apology, led with it, and left the people who got sick in the last paragraph under "our thoughts remain." That is where this crisis got away from them. A false positive on one test does not mean the outbreak isn't yours — and as I say on the live, it is still unclear exactly where this outbreak is coming from. The FDA's traceback pointed at Central Mexico. And while Taylor Farms spent its statement arguing with a federal agency, the story became a Taco Bell story. Muck Rack ran the numbers for the live and you can watch it happen: Taco Bell's article volume runs past everyone else's, Taco Bell turns up inside the Taylor Farms word cloud, then inside the Walmart word cloud. Taco Bell started promoting menu items without lettuce. Taylor Farms took its statement down entirely. In this breakdown I read the statement line by line, ask who was in the room while it was written, and show you what the media data did before and after the correction. You always have to speak to the pain. You don't have to describe the symptoms, but you do have to see the person who ate that salad at a party, on vacation, at a rehearsal dinner. Second half: Amy Griffin, her memoir The Tell, and a lawsuit from a former classmate who says the book's most harrowing anecdotes came from her life. Griffin's answer was to file her own suit and pull the New York Times into it. Same week, same playbook as Taylor Farms. Attack the institution, skip the harm. The biggest tell that your story doesn't hold up is when you attack the press. Chapters: 0:00 The Friday hit list and this week's PR fires 1:12 Where the Taylor Farms PR goes off course 1:58 The full Taylor Farms statement, read line by line 3:15 The headline is a request to be vindicated 4:12 Company versus agency is never the play 5:12 "Our thoughts remain" and who was in the room 6:43 The fatal flaw, it forgets the pain 8:00 The statement gets pulled, and the audience word cloud 9:37 Taco Bell takes the hit, the Muck Rack numbers 10:57 Word clouds for FDA, Taco Bell, Taylor Farms and Walmart 12:26 What a false positive actually means, and the sentiment swing 14:42 A question about FDA quality control 15:30 Amy Griffin, The Tell, and why I stopped reading 16:46 Who actually sells books now 18:43 Bell Burden, Martha's Vineyard, and hidden wealth 20:07 The classmate's lawsuit 21:22 What bad PR looks like in the New York Times 23:23 Maureen Callahan and the media industrial complex 24:23 Attacking the press is the tell 25:00 The legal-threat play 26:29 Same playbook, both stories 27:46 Mitch McConnell watch 28:37 September category trainings 🎙 The PR Breakdown with Molly McPherson

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About

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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