Connected with Pragmatic Solutions

Pragmatic Solutions
  • 0.0 (0)
  • BUSINESS

Connected with Pragmatic Solutions is a B2B iGaming podcast covering technology, platforms, and innovation, featuring expert insights from technology providers, ecosystem partners, and industry leaders to deliver practical value for iGaming operators, in collaboration with Next.io.  Hosted by Ashley Lang, CEO of Pragmatic Solutions, the podcast is shaped by his more than two decades of iGaming leadership, bringing deep expertise in platform technology, operator needs, and the delivery of scalable, compliant, and client-centric solutions for the global iGaming industry. Check out our website for more content: https://pragmatic.solutions/connected

  1. JAN 8

    How MarTech and AI are Reshaping iGaming in 2026. Connected with Pragmatic Solutions: Expert Focus.

    How can your marketing teams get full value from their technology stack? Are your acquisition and engagement strategies keeping pace with rising costs and competition? In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks with Simon Gatenby, a marketing and technology leader who has played a key role in transforming the digital marketing capabilities of some of the industry’s largest operators. They discuss how the marketing tech ecosystem in iGaming is evolving and what it takes to create a data-driven, compliant, and agile marketing function in today’s regulated markets. The candid in-person interview includes: Chapters 00:00:00 Introduction to Marketing Technology in iGaming 00:01:51 Why Marketing Technology Defines Business Success 00:05:08 The Marketing Funnel: Awareness and Acquisition 00:07:00 Conversion Optimization and Landing Page Experience 00:09:44 Multi-Channel Engagement and Retention Strategy 00:12:15 Real-Time Personalization and Content Assembly 00:19:47 The PAM Platform: Data Integration and Signal Processing 00:24:52 Attribution Challenges and Privacy-Safe Marketing 00:25:48 Player Protection and Regulatory Compliance in MarTech 00:32:33 Channel Selection: Push, Email, SMS, and Context 00:35:17 Real-Time Marketing and Bad Session Recovery 00:40:39 Bonus Optimization and Incrementality Measurement 00:43:23 The Evolution of Marketing Teams and Roles 00:45:33 AI Revolution: From Copywriting to Campaign Execution 00:52:17 Brand Building vs Performance Marketing Balance 00:56:40 Auditing Your MarTech Stack: Two Critical Questions 00:58:27 Why iGaming Leads in Marketing Innovation Produced by @PragmaticSolutionsPlatform in partnership with‪ @nextdotio More at www.pragmatic.solutions/connected #martech #igaming #igamingindustry

    1h 1m

  2. 12/02/2025

    Fake Casino Games Exposed. Connected with Pragmatic Solutions Episode #14: Gamecheck

    There's a problem impacting the iGaming industry that you may not be aware of, and that is eroding trust and credibility. It's pirated, fake games content. The problem is bigger than you may think, and we all have a part to play in eliminating it. In this episode of Connected with Pragmatic Solutions, our CEO, Ashley Lang, sits down with James Elliott, Founder of @Gamecheckcom to discuss the growing issue of copied and manipulated casino games present across the industry. James explains how Gamecheck is working with operators, suppliers, and players to verify the authenticity of game content across websites. The conversation outlines the risks for operators and the practical steps they can take to protect their environments. Chapters 00:00:00 Introduction to Game Piracy in iGaming 00:01:16 What is Game Check: Fighting Fake Casino Games 00:02:23 The Scale of the Problem: Why Players Are Being Cheated 00:05:05 The Game Check Seal: Authentication for Players 00:07:03 Building Trust: The New Standard for Authenticity 00:08:30 Why Legitimate Operators Should Participate 00:11:58 Affiliates and Industry Stakeholders: Everyone Has a Role 00:13:46 Continuous Monitoring: Detecting Game Switching Tactics 00:15:53 How It Works: Operator Enrollment and Player Experience 00:19:01 Game Provider Support and Industry Impact The Connected Series spotlights innovative providers in the industry, delivering practical solutions to real-world iGaming challenges. Produced by @PragmaticSolutionsPlatform, in partnership with@nextdotio All about @Gamecheckcom: www.gamecheck.com More at www.pragmatic.solutions/connected #playerprotection #igaming #igamingindustry #compliance #onlinecasino

    23 min

  3. 09/30/2025

    99.9% Login Success Explained. Connected with Pragmatic Solutions. Episode #12: MIRACL

    How secure is your login process? Are passwords costing you players? In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks with Rob Griffin and Michael Tanaka, co-founders of MIRACL. They discuss how MIRACL is transforming authentication for iGaming operators by eliminating passwords, streamlining multi-factor login, and delivering a secure, two-second sign-in experience that works seamlessly across all devices and browsers. MIRACL’s cloud-based authentication technology offers operators a 99.9% login success rate, significantly higher than traditional passwords or SMS-based 2FA. By reducing friction, cutting costs, and ensuring compliance with evolving regulatory requirements, MIRACL helps operators protect customer accounts while enhancing the user experience—keeping players engaged and reducing support burdens. Chapters 00:00:00 Introduction to MIRACL and Authentication Challenges 00:01:17 What is MIRACL Trust: Passwordless Authentication Explained 00:02:17 The Problem: Security, Regulation, and User Experience 00:03:47 Why Legacy Authentication Methods Fail 00:04:59 Live Demo: The MIRACL Login Experience 00:06:34 Advanced Cryptography and Zero-Knowledge Proof 00:08:22 Registration Process and Seamless Integration 00:10:50 The 99.9% Login Success Rate Advantage 00:12:52 PIN Reset and Customer Support Integration 00:16:31 Regulatory Compliance Across Global Markets 00:18:17 Competitive Landscape: SMS, Passkeys, and Alternatives 00:20:49 Unified Experience Across All US Regulators 00:22:07 100% Compatibility: The Technical Differentiator 00:22:35 Closing Remarks and Next Steps The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with @nextdotio #igaming #igamingindustry #businesspodcast More at www.pragmatic.solutions/connected

    24 min

  4. 09/09/2025

    Boosting iGaming Performance with Amazon Web Services. Connected with Pragmatic Solutions.

    How can you scale your business to a new regulated market 3x faster? Could a 4x performance boost be hiding in your infrastructure? In this special episode of Connected with Pragmatic Solutions, our CEO Ashley Lang sits down for an in-depth conversation with Sergey Kurson and Serhii Avramchuk, part of the founding team of the iGaming vertical at Amazon Web Services (AWS). They explore how AWS established a dedicated iGaming division, the unique needs of regulated operators, and the consultative role AWS plays in helping operators scale faster, stay compliant, and deliver more personalised player experiences. AWS is more than a cloud hosting provider. Their iGaming-focused teams work hands-on with operators to optimise infrastructure, reduce latency, enhance security, and support multi-jurisdictional compliance. Through deep technical expertise and global infrastructure, AWS empowers operators to move faster, cut costs, and focus on what matters most: building better player experiences. At Pragmatic Solutions, we’ve built a strong, collaborative partnership with AWS to power our PAM platform globally. By working closely with AWS’s specialist iGaming team, we ensure our infrastructure is optimised for high availability, low latency, and regulatory compliance across jurisdictions. This partnership allows us to co-consult with operators, identify performance and cost efficiencies, and jointly support market expansion strategies, giving our clients access to world-class technology and proven operational guidance. Chapters 00:00:00 Introduction to AWS and the iGaming Industry 00:01:33 The Origin Story: Building AWS's iGaming Division 00:04:03 Amazon's Culture: Bias for Action and Leadership Principles 00:08:18 Overcoming Cloud Adoption Barriers in iGaming 00:13:26 AWS as an Innovation Accelerator 00:15:48 Beyond Infrastructure: Business Consultation and Ecosystem Support 00:21:29 Key Industry Priorities: Performance, Security, and Global Expansion 00:27:29 Security and Regulatory Compliance Tools 00:40:52 Real-Time Personalization and Data-Driven Decision Making 00:49:19 The AI Revolution: Talking to Your Data 00:50:28 The AWS Ecosystem Effect and Future Trends 00:59:50 Cost Optimization and Getting Started with AWS Each episode of Connected highlights technology providers shaping the future of iGaming. Brought to you in collaboration with @Next.io #igaming #aws #igamingindustry #igaming #igamingindustry #businesspodcast #igaming #igamingindustry #businesspodcast #igaming #igamingindustry #businesspodcast More at www.pragmatic.solutions/connected

    1h 5m

  5. 08/05/2025

    Mastering Margin Optimisation and Market Expansion. Connected Episode #11: Pragmatic Play Sports

    Is your sportsbook platform truly maximising your margins? Can margin optimisation drive significant revenue without increasing operational costs? In this episode of Connected with Pragmatic Solutions, CEO Ashley Lang sits down with Gareth Crook, Senior Vice President of Sports at Pragmatic Play, to discuss the company’s strategic entry into the sports betting vertical. Pragmatic Play Sports offers operators a fully outsourced sportsbook solution, including platform, trading, risk management, and 24/7 support. Through partnerships with official data providers, deep experience in regulated markets, and a laser focus on margin optimisation, it empowers operators to grow efficiently and profitably, whether launching sports for the first time or re-platforming from legacy solutions. Chapters 00:00:30 Introduction to Pragmatic Play Sports and Gareth Crook 00:02:19 From Police Force to Sports Trading: Gareth's Journey 00:04:29 Pragmatic Play's Entry into the Sportsbook Market 00:07:52 Full-Stack Solution: Platform, Trading, and Managed Services 00:09:52 Three Key Differentiators: Data, Trading, and Experience 00:10:20 Official Betting Data: Simplifying Complexity 00:11:27 Margin Optimization: The 1% Revenue Difference 00:13:37 Flexible Models: From Fully Outsourced to Hybrid Partnerships 00:14:42 Reference Customers: Dazn Bet and Quinn Bet Success Stories 00:18:29 Quantifiable Results and Margin Performance 00:20:25 Product Roadmap: Esports and Player Markets Expansion 00:23:09 Getting Connected with Pragmatic Play Sports Each episode of Connected puts the spotlight on standout providers shaping the future of iGaming – all integrated with the Pragmatic Solutions Player Account Management (PAM) platform and solving real operator problems. Brought to you in collaboration with NEXT.io More at www.pragmatic.solutions/connected

    26 min

  6. 07/15/2025

    The Future of CRM. Connected with Pragmatic Solutions. Episode #10: Fast Track

    Are your marketing campaigns fully leveraging the power of AI and real-time data? What if your CRM strategies could run with 75% less effort? In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang interviews Simon Lidzén, co-founder and CEO of Fast Track, to explore how the company is reinventing CRM to deliver the ultimate 1 to 1 player engagement experience. Fast Track’s real-time player engagement platform is helping operators embrace automation, adopt AI, and deliver more personalised experiences without increasing headcount or complexity. Their commitment to excellence, flexibility, and efficiency is key to empowering operators to dominate acquisition channels and deliver greater returns to their shareholders. Chapters 00:00:30 Introduction to FastTrack and Simon Lydzean 00:02:27 What is FastTrack: Digitalizing the iGaming Industry 00:03:23 Three Pillars: Excellence, Flexibility, and Efficiency 00:05:38 The Value Proposition: Beyond Cost Recovery 00:06:38 Singularity and the Future of One-to-One Personalization 00:08:11 AI-Powered Player Modeling and Decision Layer 00:09:24 Real-Time Data Architecture and Multi-Channel Orchestration 00:10:33 The FastTrack Pathway: Onboarding and Partnership Approach 00:12:48 Measuring Impact and Tailored Business Objectives 00:15:04 Navigating Regulation with Governance and Compliance 00:17:22 Technical Compliance Architecture and Policy Management 00:19:33 Key Takeaways: Real-Time Data and AI Readiness 00:22:03 Expanding the Portfolio: Gamification and Player Value Modeling 00:22:56 Partnership with Pragmatic Solutions and Getting Started The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with Next.io More at www.pragmatic.solutions/connected

    25 min

  7. 07/08/2025

    AI-Powered iGaming Engagement. Connected with Pragmatic Solutions. Episode #9: Xtremepush

    How much additional revenue could you gain by automating your marketing campaigns at scale? Can legacy CRM systems keep pace with real-time player actions? How is your CRM setup preparing your team for agentic AI in iGaming? In this episode of Connected with Pragmatic Solutions our Director of Client Relations & Programme Amy Santos speaks with Tommy Kearns, CEO of Xtremepush, to explore how this innovative marketing services provider is helping operators transform how they acquire, retain, and reactivate players. Xtremepush delivers a single, unified platform that combines CRM, gamification, loyalty, and AI-driven personalisation - all powered by real-time customer data. Tommy explains why eliminating data silos is key to driving smarter engagement and how Xtremepush can drive 600% revenue growth and double active players. Chapters 00:00:00 Introduction to Xtremepush and Tommy Kearns 00:01:15 What is Xtremepush: Real-Time CRM and Loyalty Platform 00:02:30 Three Pillars of Competitive Advantage 00:03:19 Unified Stack: Real-Time Data Ingestion and Activation 00:03:51 Integrated Gamification and Loyalty Solutions 00:06:28 Core Problems Solved: Acquisition to Lifetime Value 00:09:08 Success Stories: Betsson Brazil and The Pools UK 00:10:41 Partnership Approach and Expert-Driven Use Cases 00:11:26 Future Evolution: Agentic AI and the Next Layer 00:15:16 Staying Connected with Xtremepush The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with Next.io More at www.pragmatic.solutions/connected

    17 min

  8. 07/01/2025

    One Payment Solution to Scale Worldwide. Connected with Pragmatic Solutions. Episode #8: Nuvei

    Dealing with too many payment providers in different markets? What if one integration could enable 600+ local payment methods? In this episode of Connected with Pragmatic Solutions, Andrea Sala, Partnerships Manager at Nuvei, talks with our CEO Ashley Lang about how operators can streamline payments and drive growth using scalable, future-ready technology. With over 20 years in the iGaming industry, Nuvei supports regulatory readiness and evolving player needs through a single integration, global and local coverage, and access to hundreds of payment methods. As a long-standing integrated partner of Pragmatic Solutions, Nuvei helps operators deliver seamless, compliant payment experiences worldwide. Chapters 00:00:00 Introduction to Nuvei and Andrea Salah 00:01:50 What is Nuvei: Global Payment Provider Overview 00:02:39 Comprehensive Payment Coverage and Modular Approach 00:04:03 Market Expansion and Single Integration Benefits 00:05:36 Anticipating Regulation and Name Verification 00:06:48 Competitive Advantages: Direct Connections and Risk Management 00:09:57 Operator Success Stories: Rank Group and Brazil 00:12:22 Getting Started with Nuvei: Tailored Solutions 00:14:17 Omni-Channel Support: Land-Based and Online Integration 00:16:00 Partnership Philosophy and Future-Ready Solutions The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with Next.io More at www.pragmatic.solutions/connected

    21 min
See All (16)

About

Connected with Pragmatic Solutions is a B2B iGaming podcast covering technology, platforms, and innovation, featuring expert insights from technology providers, ecosystem partners, and industry leaders to deliver practical value for iGaming operators, in collaboration with Next.io.  Hosted by Ashley Lang, CEO of Pragmatic Solutions, the podcast is shaped by his more than two decades of iGaming leadership, bringing deep expertise in platform technology, operator needs, and the delivery of scalable, compliant, and client-centric solutions for the global iGaming industry. Check out our website for more content: https://pragmatic.solutions/connected

Information