Connection Point

The Link Group
  • 3.0 (2)
  • Marketing

Behind every insight is a person.    Connection Point is a new conversation series from The Link Group exploring the people behind the work. We uncover the instincts, experiences, and passions that shape how our guests think, listen, and show up. The people you trust with your most important questions aren't just skilled. They're genuinely curious about the world around them.   This is where you meet them.

Episodes

  1. Jul 23

    Melia Whiteside on Patience, Pivoting, and Growing Things That Last

    As a student at UNC, Melia Whiteside followed a flyer with the word "marketing" on it into an information session and discovered a career path that has kept her both challenged and fulfilled for the past 18 years. She is a Partner at The Link Group, a segmentation specialist, and someone who spends her off hours tending a garden she'll tell you is far more complicated than it looks.​ ​ In this episode, host Jessica Caffrey sits down with Melia to talk through what gardening and quantitative research share: patience, curiosity, knowing the tool is never the point, and what it feels like whensomething you worked hard on finally takes root. Melia also talks about why she'd be the tool that clearsthe weeds for everyone else, growing the same green beans from century-old seeds every summer, andwhat she hopes that kind of legacy looks like at TLG. She describes the company right now as firmly in aseason of spring.​ ​ A conversation about staying curious, embracing the process, and what it means to keep growing. Resources & Links: ​ Connect with Jessica Caffrey on LinkedIn Connect with Melia Whiteside on LinkedIn For more behind the scenes of Melia's garden, follow along here The Link Group https://www.tlg.com/ Interested in being a guest? Let us know. ​ConnectionPoint@TLG.com Thank you to our production team: ​ Reilly Galloway: Producer, Videographer, Editor ​ Haven Tyler: Sound Engineer Drew Young: Gaffer Executive Producers: Raven Laney, Nicole Johnson, and Maggie Borum​

  2. Jun 25

    Tom Pfeil on Culture, Curiosity, and the Long Game

    Tom Pfeil co-founded The Link Group in 1994 with a simple conviction: clients deserved better than what the market research industry was giving them. Thirty years later, TLG holds a 99% client retention rate and an employee turnover rate that most companies don't even come close to. In this episode, host Andrew Borum sits down with Tom to trace how it all started, from a one-man shop in Charleston to a 100-plus-person employee-owned company, and what it took to build a company both clients and employees didn't want to leave.​ Tom and Andrew cover the early days of saying yes to everything (including a Friday afternoon research request that had them in mobile research labs over the weekend), why Tom and co-founder Brad Camrud chose an ESOP over a sale to private equity, and how sports like pickleball and golf map surprisingly well to qualitative and quantitative research thinking. Tom also shares the one piece of advice he gives every new hire. And it has nothing to do with market research methodology.​ A conversation about building a business on culture, curiosity, and the long game. Resources & Links: ​ Connect with Andrew Borum on LinkedIn ​ Connect with Tom Pfeil on LinkedIn ​ The Link Group Official Website ​ Interested in being a guest? Let us know. ConnectionPoint@TLG.com ​ Thank you to our production team: ​ Reilly Galloway: Producer, Videographer, EditorHaven Tyler: Sound EngineerDrew Young: GafferExecutive Producers: Raven Laney, Nicole Johnson, and Maggie Borum​ ​

  3. Season 1 Trailer

    Connection Point - Trailer

    Connection Point is a new video podcast series from The Link Group. One-on-one conversations with the people behind the work. Find out where their instincts come from.

Trailer

Ratings & Reviews

3
out of 5
2 Ratings

About

Behind every insight is a person.    Connection Point is a new conversation series from The Link Group exploring the people behind the work. We uncover the instincts, experiences, and passions that shape how our guests think, listen, and show up. The people you trust with your most important questions aren't just skilled. They're genuinely curious about the world around them.   This is where you meet them.

Information

  • Creator
    The Link Group
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 The Link Group