Content Amplified

Masset - Content Amplified
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Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

  1. Why more AI content is not the same as more pipeline

    -3 H

    Why more AI content is not the same as more pipeline

    Speed is not strategy. In this episode of Content Amplified, Amanda Landsaw, CMO at Endeavor B2B (a marketing, media, and intelligence organization with 90+ brands across 16 verticals), explains why pumping out more AI-generated content does not translate into relevance, differentiation, or trust. Amanda argues that "crap input equals crap output" and walks through what it actually takes to use AI well: developing an almost intimate relationship with the model, layering prompts to peel back the onion, and treating point of view as the one thing AI cannot replicate. She also covers how buyer behavior is shifting as people use ChatGPT and Claude as their new search, why personalization is really just relevancy in disguise, and how to train AI on your own talks, papers, and podcasts so it can ghostwrite in your voice without losing the human review layer. If you are wrestling with how to scale content without drowning in noise, this conversation gives you a sharper way to think about the work. About Amanda Amanda Landsaw is the CMO at Endeavor B2B, a marketing, media, and intelligence organization that produces content across 90+ brands in 16 verticals, both for its own properties and for clients. Her background spans agency work, the WNBA, and the publishing and media space, giving her a wide-angle view of how content gets made and consumed. Amanda is focused on helping marketing and sales teams use AI responsibly, with a privacy-first mindset and the human point of view kept firmly in the loop. Show Notes - Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amandalandsaw/ Text us what you think about this episode!

    19 min
  2. Why customer marketing is a growth driver, not a content function

    -1 J

    Why customer marketing is a growth driver, not a content function

    Most teams still treat customer marketing as the place that writes case studies and chases logos for the website. In this episode of Content Amplified, Antu Buck, who built the customer marketing pillar from scratch at Gigamon and previously led programs at McAfee and Intel, lays out a much bigger blueprint. Antu walks through the three pillars she uses to run customer marketing as a growth engine: customer advocacy (testimonials, case studies, reference programs), community engagement (executive briefings, advisory boards, social), and customer lifecycle management (onboarding, renewal, expansion). She explains why she refuses to let brand teams script customer quotes, how open-ended questions like "what keeps you up at night" produce stories people actually read, and how a customer advisory board vote led Gigamon to launch precryption. She also shares how her team shifted company messaging from public cloud to hybrid cloud after the voice of the customer told a different story than the one leadership expected. If you want a real playbook for proving customer marketing ROI and building cross-functional buy-in, start here. About Antu Antu Buck leads customer marketing at Gigamon, where she built the function from scratch four years ago and has since grown it from a team of one to a team of five. Before stepping into customer marketing, Antu built her foundation in sales, which shaped how she thinks about customer relationships and revenue impact. She previously led customer marketing programs at McAfee and Intel. Antu describes herself as an advocate for customer marketing as a discipline and regularly mentors people launching their own programs. Show Notes - Connect with Antu on LinkedIn: https://www.linkedin.com/in/antu-buck/ Text us what you think about this episode!

    19 min
  3. Why sales enablement stops driving revenue when it becomes a service desk

    -2 J

    Why sales enablement stops driving revenue when it becomes a service desk

    When enablement gets treated like a help desk, sales requests training, enablement delivers it, everyone feels good, and the revenue needle never moves. In this episode of Content Amplified, Christa Fisher, Head of Sales Training and Development with two decades in sales, enablement, and L&D, explains how to break out of that reactive cycle and turn enablement into an actual growth driver. Christa walks through her race car driver analogy for separating training from enablement, the one diagnostic question that changes everything ("what has to change in live deals to drive more revenue?"), and why sticky training beats feel-good training every time. She gets tactical on observable deal behaviors, the difference between rep activity and rep execution, why reps revert to old habits under pressure, and the late-stage surprises (procurement stalls, missing multi-threading, weak discovery) that signal enablement is measuring the wrong things. If you have ever measured your team on completions and attendance and wondered why pipeline still looks the same, this conversation gives you a better starting point. About Christa Christa Fisher is Head of Sales Training and Development with more than 20 years of experience across sales, enablement, and L&D. She has built enablement functions both as a standalone team and with training reporting underneath, and has lived through the "school of hard knocks" version of figuring out how the two should work together. Christa is passionate about treating enablement as the strategic intersection of content, messaging, tools, people, and process, and about partnering with sales ops, sales leaders, marketing, and product to map training to actual deal behavior. She believes the best enablement leaders listen to live calls before they look at metrics. Show Notes - Connect with Christa on LinkedIn: https://www.linkedin.com/in/christa-patton-fisher-9614378b/ Text us what you think about this episode!

    17 min
  4. Why sales enablement is really a revenue execution system

    -6 J

    Why sales enablement is really a revenue execution system

    Most sales enablement teams are stuck running training programs when they should be running a revenue execution system. In this episode of Content to Close, Robin Schweitzer, a Revenue & Sales Enablement Executive with a background that spans carrying a bag, running marketing, and leading enablement, makes the case for pulling enablement out of the classroom and into live deals. Robin lays out the pillars she installs when she walks into a new role (rep readiness, pipeline management, deal execution), explains why SKO momentum dies a month later without micro-trainings tied to real deals, and shares the signal that helped her team lift close-won rate by 12 percent: a discovery-to-proposal ratio so lopsided it exposed a three-part discovery problem hiding in plain sight. She also walks through the data points she watches (threading, stage duration, talk-to-listen ratio, stall clusters), the four-quadrant stakeholder mapping exercise she uses to build credibility across C-suite, sales leadership, and reps, and when to carry a product or market problem back upstream on behalf of the team. If you own enablement and want to stop being treated as a cost center, start here. About Robin Robin Schweitzer is a Revenue & Sales Enablement Executive whose career has moved through sales, marketing, and enablement, giving her what she calls a triple-threat view of the business. She leads enablement as a cross-functional discipline built around deal strategy, buyer alignment, and next-step clarity rather than training throughput. Robin believes enablement's job is to change behavior so teams stop having to chase the number, and she's equally comfortable presenting data to the C-suite and riding shotgun on a live deal with a rep. Show Notes - Connect with Robin on LinkedIn: https://www.linkedin.com/in/marketing-sales-enablement/ Text us what you think about this episode!

    15 min
  5. Finding a job in the age of AI (and what marketers should do differently)

    23 AVR.

    Finding a job in the age of AI (and what marketers should do differently)

    70 to 80 percent of jobs never make it to a job board, and over 65 percent of hires still come through networking and referrals. In this episode of Content Amplified, Katie Fortunato, EVP of Platform and Innovation and co-founder of Hire Innovations, breaks down what AI has actually changed about hiring and what both job seekers and employers should be doing right now. Katie explains the rise of "bot on bot" application activity, why mass-applying on LinkedIn is a dead end, and how job seekers can use the Ikigai framework plus account-based marketing tactics to target the right roles. She also makes the case for why every company needs an employer value proposition, how marketers can help surface the culture signals candidates actually care about, and why creator-driven video content is becoming the most future-friendly way to attract talent. If you're a marketer navigating a messy hiring market, on either side of the table, this is a practical playbook. About Katie Katie Fortunato is EVP of Platform and Innovation and a co-founder of Hire Innovations, the company behind Jobstream, a creator-powered recruitment marketing channel. Her career includes marketing roles at the Wall Street Journal, Dow Jones, Airbnb, and AOL, where she worked through the programmatic ad tech boom and helped shape how content connects brands to audiences. Today Katie sits at the intersection of marketing and human capital, and she believes we are entering the era of the "chief work officer," where HR, marketing, and operations converge around how companies attract, retain, and communicate with the people who do the work. Show Notes - Connect with Katie on LinkedIn: https://www.linkedin.com/in/katieclarkfortunato/ - Jobstream (Hire Innovations): https://www.getjobstream.com/ Text us what you think about this episode!

    21 min
  6. How to tie content to revenue, retention, and real customer outcomes

    22 AVR.

    How to tie content to revenue, retention, and real customer outcomes

    Awareness, opens, and clicks are vanity metrics, and most marketing teams are still measuring content as if they aren't. In this episode of Content Amplified, Justin Chappell, Head of Digital Strategy, CX and Operations, breaks down how to connect content to the numbers that actually matter: gross revenue retention, net revenue retention, renewal rates, and time to value. Justin walks through the three places content programs typically break down, why a "peanut butter" health-score approach fails customers, and how predictive engagement models beat old-school drip campaigns. He shares his long form / short form / micro-learning framework for building a content roadmap every team can contribute to, explains why you have to stop measuring success at the open and start measuring it at 30, 60, and 90 days, and makes the case that self-service content is really about removing friction, not removing humans. If your content program is stuck proving awareness instead of proving value, this conversation gives you a clear path forward. About Justin Justin Chappell is Head of Digital Strategy, CX and Operations, where he leads post-sales marketing and content strategy across the customer lifecycle at a large enterprise software company. Based in Atlanta, Justin brings a marketing background rooted in predictive modeling, intent data, and reach expansion, and has carried those disciplines into the post-sales world to shape how content drives adoption, retention, and expansion. He is an active voice in the Atlanta customer success community and a frequent in-person speaker. Justin believes the best content programs are built like systems: one roadmap, three formats, and outcomes measured against financial metrics, not vanity ones. Show Notes - Connect with Justin on LinkedIn: https://www.linkedin.com/in/justchappell/ Text us what you think about this episode!

    20 min
  7. How to turn your best digital content into physical mail that closes deals

    21 AVR.

    How to turn your best digital content into physical mail that closes deals

    Email is saturated, and your best content is stuck behind a screen. In this episode of Content Amplified, Kris Rudeegraap, Co-CEO of Sendoso, walks through how to take the digital content already performing well for your team and put it in front of prospects as a physical mailer they actually open. Kris explains how to shortlist your highest-performing assets using sales enablement platforms, web analytics, and paid ad data, then how to repurpose that content into formats worth mailing: Mad Libs books, scratch-off insight cards, workbooks, video mailers, trading cards, even quarterly printed magazines. He lays out where physical mailers fit across the buyer's journey, from top-of-funnel SDR plays to stage-three air cover in competitive deals to post-sale onboarding kits. He also breaks down how AI is changing the space through personalization, print-on-demand, smart delivery to home addresses, and signal-based automated workflows, plus a simple get-started plan: pick your best-performing asset, print 50, pick 25 in-pipeline deals and 25 target accounts, and test. If you're looking for a way to break through the digital noise without burning your budget, this episode is worth your time. About Kris Kris Rudeegraap is the Co-CEO of Sendoso, the direct mail and gifting automation platform he founded about a decade ago after a career in sales at TalkDesk. A lifelong entrepreneur, Kris started Sendoso after feeling the pain firsthand: packing boxes at night, running to FedEx, and watching tracking links, all while email was losing its edge. He believes the tangible psychology of unboxing, the pattern disrupt of a physical package, and the personalization AI now makes possible are what give physical mail its edge in a saturated digital world. Show Notes - Connect with Kris on LinkedIn: https://www.linkedin.com/in/rudeegraap/ - Sendoso: https://sendoso.com Text us what you think about this episode!

    17 min
  8. How to operationalize discovery so buyers sell themselves

    17 AVR.

    How to operationalize discovery so buyers sell themselves

    Most discovery calls fall apart for the same reason: the seller asks surface-level questions, bounces between topics, and then defaults to pitch mode the second things get quiet. In this Content to Close episode, Nick Lopez walks through a discovery framework that fixes all of it. Nick teaches the "pillar" approach, where every question you ask drills deeper into one topic before moving on, so you actually uncover the pain instead of skimming past it. He explains the 80/20 listening rule, why personal pain matters more than company pain, and the specific questions that get prospects to sell themselves on your solution. Nick also shares how to build a clean handoff from sales to customer success so the rapport you built in discovery doesn't get lost the second the deal closes. If you want discovery calls that actually move deals forward instead of burning them, this episode is worth your time. About Nick Nick Lopez has a background in both marketing and sales, with experience across industries ranging from plastic surgery to theater to travel and multifamily real estate. He moved from marketing into sales, then into learning and development, where he now helps sales teams get better at the fundamentals, especially discovery. Nick believes great discovery is less about clever questions and more about active listening, patience, and the discipline to keep digging until you find the real pain. Show Notes Connect with Nick on LinkedIn: https://www.linkedin.com/in/nicklopez81/Text us what you think about this episode!

    21 min
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À propos

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

Informations

  • Création
    Masset - Content Amplified
  • Années d’activité
    2023 - 2026
  • Épisodes
    438
  • Classification
    Tous publics
  • Copyright
    © 2026 Content Amplified
  • Site web de l’émission
    Content Amplified

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