Content Amplified

Masset - Content Amplified
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Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

  1. Why sales enablement is really a revenue execution system

    -3 ДН.

    Why sales enablement is really a revenue execution system

    Most sales enablement teams are stuck running training programs when they should be running a revenue execution system. In this episode of Content to Close, Robin Schweitzer, a Revenue & Sales Enablement Executive with a background that spans carrying a bag, running marketing, and leading enablement, makes the case for pulling enablement out of the classroom and into live deals. Robin lays out the pillars she installs when she walks into a new role (rep readiness, pipeline management, deal execution), explains why SKO momentum dies a month later without micro-trainings tied to real deals, and shares the signal that helped her team lift close-won rate by 12 percent: a discovery-to-proposal ratio so lopsided it exposed a three-part discovery problem hiding in plain sight. She also walks through the data points she watches (threading, stage duration, talk-to-listen ratio, stall clusters), the four-quadrant stakeholder mapping exercise she uses to build credibility across C-suite, sales leadership, and reps, and when to carry a product or market problem back upstream on behalf of the team. If you own enablement and want to stop being treated as a cost center, start here. About Robin Robin Schweitzer is a Revenue & Sales Enablement Executive whose career has moved through sales, marketing, and enablement, giving her what she calls a triple-threat view of the business. She leads enablement as a cross-functional discipline built around deal strategy, buyer alignment, and next-step clarity rather than training throughput. Robin believes enablement's job is to change behavior so teams stop having to chase the number, and she's equally comfortable presenting data to the C-suite and riding shotgun on a live deal with a rep. Show Notes - Connect with Robin on LinkedIn: https://www.linkedin.com/in/marketing-sales-enablement/ Text us what you think about this episode!

    15 мин.
  2. Finding a job in the age of AI (and what marketers should do differently)

    -4 ДН.

    Finding a job in the age of AI (and what marketers should do differently)

    70 to 80 percent of jobs never make it to a job board, and over 65 percent of hires still come through networking and referrals. In this episode of Content Amplified, Katie Fortunato, EVP of Platform and Innovation and co-founder of Hire Innovations, breaks down what AI has actually changed about hiring and what both job seekers and employers should be doing right now. Katie explains the rise of "bot on bot" application activity, why mass-applying on LinkedIn is a dead end, and how job seekers can use the Ikigai framework plus account-based marketing tactics to target the right roles. She also makes the case for why every company needs an employer value proposition, how marketers can help surface the culture signals candidates actually care about, and why creator-driven video content is becoming the most future-friendly way to attract talent. If you're a marketer navigating a messy hiring market, on either side of the table, this is a practical playbook. About Katie Katie Fortunato is EVP of Platform and Innovation and a co-founder of Hire Innovations, the company behind Jobstream, a creator-powered recruitment marketing channel. Her career includes marketing roles at the Wall Street Journal, Dow Jones, Airbnb, and AOL, where she worked through the programmatic ad tech boom and helped shape how content connects brands to audiences. Today Katie sits at the intersection of marketing and human capital, and she believes we are entering the era of the "chief work officer," where HR, marketing, and operations converge around how companies attract, retain, and communicate with the people who do the work. Show Notes - Connect with Katie on LinkedIn: https://www.linkedin.com/in/katieclarkfortunato/ - Jobstream (Hire Innovations): https://www.getjobstream.com/ Text us what you think about this episode!

    21 мин.
  3. How to tie content to revenue, retention, and real customer outcomes

    -5 ДН.

    How to tie content to revenue, retention, and real customer outcomes

    Awareness, opens, and clicks are vanity metrics, and most marketing teams are still measuring content as if they aren't. In this episode of Content Amplified, Justin Chappell, Head of Digital Strategy, CX and Operations, breaks down how to connect content to the numbers that actually matter: gross revenue retention, net revenue retention, renewal rates, and time to value. Justin walks through the three places content programs typically break down, why a "peanut butter" health-score approach fails customers, and how predictive engagement models beat old-school drip campaigns. He shares his long form / short form / micro-learning framework for building a content roadmap every team can contribute to, explains why you have to stop measuring success at the open and start measuring it at 30, 60, and 90 days, and makes the case that self-service content is really about removing friction, not removing humans. If your content program is stuck proving awareness instead of proving value, this conversation gives you a clear path forward. About Justin Justin Chappell is Head of Digital Strategy, CX and Operations, where he leads post-sales marketing and content strategy across the customer lifecycle at a large enterprise software company. Based in Atlanta, Justin brings a marketing background rooted in predictive modeling, intent data, and reach expansion, and has carried those disciplines into the post-sales world to shape how content drives adoption, retention, and expansion. He is an active voice in the Atlanta customer success community and a frequent in-person speaker. Justin believes the best content programs are built like systems: one roadmap, three formats, and outcomes measured against financial metrics, not vanity ones. Show Notes - Connect with Justin on LinkedIn: https://www.linkedin.com/in/justchappell/ Text us what you think about this episode!

    20 мин.
  4. How to turn your best digital content into physical mail that closes deals

    -6 ДН.

    How to turn your best digital content into physical mail that closes deals

    Email is saturated, and your best content is stuck behind a screen. In this episode of Content Amplified, Kris Rudeegraap, Co-CEO of Sendoso, walks through how to take the digital content already performing well for your team and put it in front of prospects as a physical mailer they actually open. Kris explains how to shortlist your highest-performing assets using sales enablement platforms, web analytics, and paid ad data, then how to repurpose that content into formats worth mailing: Mad Libs books, scratch-off insight cards, workbooks, video mailers, trading cards, even quarterly printed magazines. He lays out where physical mailers fit across the buyer's journey, from top-of-funnel SDR plays to stage-three air cover in competitive deals to post-sale onboarding kits. He also breaks down how AI is changing the space through personalization, print-on-demand, smart delivery to home addresses, and signal-based automated workflows, plus a simple get-started plan: pick your best-performing asset, print 50, pick 25 in-pipeline deals and 25 target accounts, and test. If you're looking for a way to break through the digital noise without burning your budget, this episode is worth your time. About Kris Kris Rudeegraap is the Co-CEO of Sendoso, the direct mail and gifting automation platform he founded about a decade ago after a career in sales at TalkDesk. A lifelong entrepreneur, Kris started Sendoso after feeling the pain firsthand: packing boxes at night, running to FedEx, and watching tracking links, all while email was losing its edge. He believes the tangible psychology of unboxing, the pattern disrupt of a physical package, and the personalization AI now makes possible are what give physical mail its edge in a saturated digital world. Show Notes - Connect with Kris on LinkedIn: https://www.linkedin.com/in/rudeegraap/ - Sendoso: https://sendoso.com Text us what you think about this episode!

    17 мин.
  5. How to operationalize discovery so buyers sell themselves

    17 АПР.

    How to operationalize discovery so buyers sell themselves

    Most discovery calls fall apart for the same reason: the seller asks surface-level questions, bounces between topics, and then defaults to pitch mode the second things get quiet. In this Content to Close episode, Nick Lopez walks through a discovery framework that fixes all of it. Nick teaches the "pillar" approach, where every question you ask drills deeper into one topic before moving on, so you actually uncover the pain instead of skimming past it. He explains the 80/20 listening rule, why personal pain matters more than company pain, and the specific questions that get prospects to sell themselves on your solution. Nick also shares how to build a clean handoff from sales to customer success so the rapport you built in discovery doesn't get lost the second the deal closes. If you want discovery calls that actually move deals forward instead of burning them, this episode is worth your time. About Nick Nick Lopez has a background in both marketing and sales, with experience across industries ranging from plastic surgery to theater to travel and multifamily real estate. He moved from marketing into sales, then into learning and development, where he now helps sales teams get better at the fundamentals, especially discovery. Nick believes great discovery is less about clever questions and more about active listening, patience, and the discipline to keep digging until you find the real pain. Show Notes Connect with Nick on LinkedIn: https://www.linkedin.com/in/nicklopez81/Text us what you think about this episode!

    21 мин.
  6. How to turn data into narratives people actually remember

    16 АПР.

    How to turn data into narratives people actually remember

    Data is only interesting if it tells you what to do next.  In this episode of Content Amplified, Kirsten Von Busch, Director of Product Marketing at Experian Automotive, shares how her team turns one of the richest datasets in the auto industry into content that marketers, dealers, lenders, and OEMs actually use. Kirsten walks through her "treat it like a science experiment" approach: start with a hypothesis, let the data confirm or kill it, then build a narrative people can act on. She explains when brand messaging still matters, how partner stories add proof to the data, why you have to publish the same insight in three or four different formats, and which metrics actually tell you if the content hit. If you've ever stared at a spreadsheet wondering how to turn it into something people will care about, this episode gives you the framework. About Kirsten Kirsten Von Busch is the Director of Product Marketing at Experian Automotive, where she helps turn automotive data into insights clients can actually take action on. Experian Automotive sits at the intersection of vehicle history, consumer demographics, and credit data, giving Kirsten and her team a rare full-picture view of the car-buying journey. Kirsten is a self-described "talker" who believes the best data stories are the ones that start with a hypothesis and end with a clear next step. Show Notes Connect with Kirsten on LinkedIn: https://www.linkedin.com/in/kirsten-von-busch-5512767/Experian Automotive Quarterly Trend Reports (free): https://www.experian.com/automotive/auto-quarterly-trends State of the Automotive Finance MarketMarket Trends (Vehicles in Operation)Automotive Consumer TrendsText us what you think about this episode!

    18 мин.
  7. How search and discovery are changing in the age of generative AI

    15 АПР.

    How search and discovery are changing in the age of generative AI

    For twenty years, marketers wrote content to rank. We told ourselves we were writing for users, but most of us were really writing for Google. That playbook is breaking. In this episode of Content Amplified, Rich Missey, a 20-year SEO veteran who has led search at Hyatt, Cars.com, Groupon, and Whirlpool, walks through what's actually changing, what it means for your content, and what marketers should be doing right now. Rich explains query fan out, why informational content is getting swallowed whole inside AI overviews, and how structure (not just words) is becoming the thing that determines whether generative systems surface your content. He also makes the case for why internal linking, heading hierarchy, and good old-fashioned sentence diagramming might be the most important SEO skills of the next decade. If you're trying to figure out where SEO ends and GEO begins, this conversation is a must-listen. About Rich Rich Missey is a 20-year SEO veteran who has led organic search strategy for some of the biggest brands on the internet, including Hyatt, Cars.com, Groupon, and Whirlpool. He specializes in breaking down silos between SEO, content, social, and paid teams to make search work at scale. Rich is passionate about the fundamentals most teams skip (structure, internal linking, conversion funnels) and how those same fundamentals translate into the new world of generative search and AI-driven discovery. Show Notes Connect with Rich on LinkedIn: https://www.linkedin.com/in/richmissey/Text us what you think about this episode!

    17 мин.
  8. How to be creative in a "boring" industry

    14 АПР.

    How to be creative in a "boring" industry

    Most B2B marketing is a sea of gray. Same content. Same formats. Same safe ideas. In this episode of Content Amplified, Logan Freedman, Global Head of SEO at ManyChat, shares how he built a career out of standing out in industries everyone else calls boring. Logan walks through how he defines creativity (hint: it starts with having fun), how to spot when your team has stalled out, and the ideation habits that keep ideas flowing. He also tells the story of how he swabbed Austin City Limits for fecal matter to land national press coverage for a lawn care startup (and got banned from the festival for life in the process). If you're tired of playing it safe and want a practical approach to creative content that actually drives backlinks, traffic, and brand awareness, this one's for you. About Logan Logan Freedman is the Global Head of SEO at ManyChat, where he leads search strategy for a platform that powers social media automation for content creators across Meta and TikTok. Logan has spent his career moving between agencies and startups, specializing in creative content campaigns that turn "boring" industries into press magnets. Before ManyChat, Logan built data-driven studies and unconventional campaigns at LawnStarter and a handful of other high-growth startups. Show Notes Connect with Logan on LinkedIn: https://www.linkedin.com/in/logan-freedman/Learn more about ManyChat: https://manychat.comText us what you think about this episode!

    15 мин.
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Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

Информация

  • Автор
    Masset - Content Amplified
  • Годы выхода
    2023 - 2026
  • Выпуски
    435
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2026 Content Amplified
  • Сайт подкаста
    Content Amplified

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