Content, Briefly

Superpath
  • 5.0(20개의 평가)
  • 마케팅
  • 격주 업데이트

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

  1. The Freelancer Niche Explosion

    2일 전

    The Freelancer Niche Explosion

    In this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists. They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the old model of content marketing. Instead of large teams and freelance blog writers, startups are increasingly relying on highly specific experts: LinkedIn ghostwriters, Reddit strategists, AI workflow builders, demo video editors, and more. The conversation unpacks why generalist marketers are stretched thinner than ever, how experimentation now drivesfreelance hiring, and why specialization can be a major advantage in a fast‑changing landscape. An optimistic, practical discussion for freelancers and in‑house marketers navigating the next era of content work. Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months. ************************ Useful Links: Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    27분
  2. Is Content Theater a Good Strategy?

    2월 4일

    Is Content Theater a Good Strategy?

    In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape perception, legitimacy, and trust. They debate when content breadth can be more valuable than depth, especially for small teams selling to larger companies, and explore how content can signal scale, strategy, and credibility even if it’s rarely read end‑to‑end. The conversation digs into surround‑sound marketing, MVP content, and the tension between quality, quantity, and checkbox marketing. The episode also examines modern content consumption realities — skimming, algorithms, repurposing, AI summaries, and LLM discovery — and asks a provocative question: should content be created with the assumption that no one will read it? A thoughtful, nuanced discussion for marketers navigating scale, perception, and the evolving role of content in 2026. This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    22분
  3. The Invisible Work of Content Marketing

    1월 27일

    The Invisible Work of Content Marketing

    In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact. They discuss how content fuels revenue and growth while remaining difficult to attribute, and unpack the extra work content marketers routinely absorb, from internal comms and copyediting to product messaging and strategy. The conversation then turns to practical ways to increase visibility, including building internal advocates, reporting with narrative and nuance, and clearly connecting content work to business outcomes. A focused, validating episode for content marketers navigating recognition, visibility, and value. This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search. ************************ Useful Links: Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    32분
  4. 2026 Content Predictions

    1월 5일

    2026 Content Predictions

    In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their outlook for content marketing in 2026. They discuss themes like “back to basics,” platform‑native content, the changing nature of craft in an AI‑driven world, and the ongoing tension with LinkedIn — a channel that may feel worse to use even as it continues to drive real business results. The conversation then turns to 2026 predictions, including whether there will be backlash to AI‑generated content, the rise of experiments with offline and retro formats, the evolution of SEO into AEO, and why the next year will be less about AI experimentation and more about execution, playbooks, and operational maturity. They also explore what’s next for video, content operations, personal brand building in B2B, founder‑led thought leadership, and how content teams may adapt as AI becomes embedded in everyday workflows. A thoughtful wrap to the year, this episode offers a clear‑eyed look at what to leave behind in 2025 — and where to focus in 2026. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    43분
  5. The 7—no, 8!—Skills Content Marketers Need to Thrive

    2025. 12. 22.

    The 7—no, 8!—Skills Content Marketers Need to Thrive

    In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution. They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an AI-driven world. The conversation covers AI experimentation, workflow design, and tool adoption, along with the realities of fatigue, forced usage, and learning curves. With real-world examples from in-house teams and solo marketers, this episode offers a practical, grounded look at how content marketers can adapt, stay effective, and build durable skills without losing what makes their work human. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Superpath's Blog Post on The 7 Skills That Help Content Marketers Thrive at Work: https://www.superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-work The 8th Skill: https://www.superpath.co/blog/ai-in-2026 ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    45분
  6. The Best Thing You Can Do for Your Career

    2025. 12. 15.

    The Best Thing You Can Do for Your Career

    In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share honest reflections on starting fresh at new companies, the overwhelm of onboarding, and the importance of really understanding your product and customers. They dive into practical advice on building your personal brand through publishing, creating standout portfolios, and leaning on your network. Real-world stories highlight how soft skills, storytelling, and authenticity can set you apart in a tough job market. Plus, they talk challenges with automated job application screening software — why keyword matching and resume formatting matter, and how hiring managers sometimes bypass these filters to find the right candidates. Tune in for a candid conversation about owning your career journey — with actionable tips for content pros looking to grow, pivot, or land their next role. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    26분
  7. 2026 Content Planning with Ten Speed's Nate Turner

    2025. 12. 09.

    2026 Content Planning with Ten Speed's Nate Turner

    In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is reshaping content strategy. They unpack what organic marketing really means today — beyond SEO — and explore how brands can unify SEO, content, LLM visibility, and digital PR into a powerful growth engine. Nate shares insights on the changing skills marketers need, the importance of leadership buy-in, and how to balance long-term strategy with agile execution. Tune in for a practical conversation on thriving in the new era of organic marketing — with plenty of real-world examples and actionable tips to help you plan for 2026 and beyond. This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Nate on LinkedIn: https://www.linkedin.com/in/nateturner1/ TenSpeed: https://www.tenspeed.io/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    30분
  8. The Future of Superpath with CEO Alex Hilleary

    2025. 12. 01.

    The Future of Superpath with CEO Alex Hilleary

    In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm. They dive deep into the story behind Superpath’s origins, from its early days as the Content Marketing Career Growth Slack group through its evolution into the vibrant community it is today. Alex shares his journey from content marketer to community builder and startup co-founder, reflecting on how his experience aligns with Superpath’s mission. Tune in for an honest conversation about the acquisition process, the challenges and opportunities ahead, and the exciting plans Alex has for Superpath’s future — including enhancing pro member programs, expanding in-person events, and amplifying community voices like Eric, Chloe, and Kisha. Whether you’re a longtime member or new to the community, this episode offers a heartfelt look at the past, present, and next chapter of Superpath — all while celebrating the people who make the community thrive. Don’t miss it! ************************ Useful Links: Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Alex About His New Role as CEO on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7397316302060658688/ Superpath's Next Chapter: https://www.superpath.co/blog/superpaths-next-chapter ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    30분
모두 보기(136개)

예고편

5
최고 5점
20개의 평가

소개

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

정보

  • 제작진
    Superpath
  • 방송 연도
    2023년 - 2026년
  • 에피소드
    136
  • 등급
    전체 연령 사용가
  • 저작권
    © Superpath
  • 웹사이트 보기
    Content, Briefly

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