Content, Briefly

Superpath
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"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

  1. The Storytelling Title Boom

    -1 ДН.

    The Storytelling Title Boom

    In this episode of Content, Briefly, Eric Doty and Chloe Thompson dig into corporate America's latest hot job title: storyteller. Inspired by a viral Wall Street Journal piece, they unpack whether the surge in storytelling roles represents a genuine shift in how companies think about content — or just a cost-cutting move dressed up with a more romantic title. Chloe brings a fresh perspective as someone who recently navigated the job market and saw these postings firsthand. They discuss how storytelling roles blur the lines between content marketing, comms, and PR, why traditional journalists are struggling to land these jobs despite having the skills, and what Matilda Sheeran calls the "processes and politics" keeping the best stories locked away inside companies. The conversation also explores how content marketing careers may be forking into two paths — the editorial-minded storyteller and the AI-powered content engineer — and what that means for anyone building a career in the space right now. ************************ Useful Links: Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/WSJ article: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e?st=pbbhxJ&reflink=desktopwebshare_permalink Matilda Sheeran's post on The Art of Content: https://theartofcontent.blog/2026/02/10/storytelling-is-crushing-the-content-leader/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    33 мин.
  2. AI SEO with Gauge's Caelean Barnes

    -3 ДН.

    AI SEO with Gauge's Caelean Barnes

    In this episode of Content, Briefly, Alex talks with Caelean Barnes, CEO of Gauge, about what actually drives results in AI search. They unpack why clear, direct first-party content is the biggest lever, how third-party platforms shape AI narratives, and why strategies must stay iterative as models constantly change. Caelean shares the core metrics that matter — visibility and citation rate — plus why self-reported attribution is essential in a zero-click world. They also explore how AI is compressing the funnel and shifting content marketers toward strategy, editing, and orchestration over manual production. Bottom line: SEO fundamentals still work — but content must be clearer, fresher, and built for AI. Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months. ************************ Useful Links: Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Follow Caelean on LinkedIn: https://www.linkedin.com/in/caelean ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    32 мин.
  3. How to collect synthetic feedback (+ more Claude tips)

    18 ФЕВР.

    How to collect synthetic feedback (+ more Claude tips)

    In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing. They share how to build data-informed audience profiles, turn them into reusable Claude skills, and gather structured feedback from different perspectives (freelancer, in-house, exec, skeptic, skimmer). The goal: catch gaps earlier, strengthen arguments, and make human editing more strategic. They also reflect on the bigger challenge of adopting AI while doing the actual job — and how to use it as a sparring partner without losing your editorial judgment. Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    35 мин.
  4. The Freelancer Niche Explosion

    16 ФЕВР.

    The Freelancer Niche Explosion

    In this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists. They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the old model of content marketing. Instead of large teams and freelance blog writers, startups are increasingly relying on highly specific experts: LinkedIn ghostwriters, Reddit strategists, AI workflow builders, demo video editors, and more. The conversation unpacks why generalist marketers are stretched thinner than ever, how experimentation now drivesfreelance hiring, and why specialization can be a major advantage in a fast‑changing landscape. An optimistic, practical discussion for freelancers and in‑house marketers navigating the next era of content work. Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months. ************************ Useful Links: Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    27 мин.
  5. Is Content Theater a Good Strategy?

    4 ФЕВР.

    Is Content Theater a Good Strategy?

    In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape perception, legitimacy, and trust. They debate when content breadth can be more valuable than depth, especially for small teams selling to larger companies, and explore how content can signal scale, strategy, and credibility even if it’s rarely read end‑to‑end. The conversation digs into surround‑sound marketing, MVP content, and the tension between quality, quantity, and checkbox marketing. The episode also examines modern content consumption realities — skimming, algorithms, repurposing, AI summaries, and LLM discovery — and asks a provocative question: should content be created with the assumption that no one will read it? A thoughtful, nuanced discussion for marketers navigating scale, perception, and the evolving role of content in 2026. This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    22 мин.
  6. The Invisible Work of Content Marketing

    27 ЯНВ.

    The Invisible Work of Content Marketing

    In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact. They discuss how content fuels revenue and growth while remaining difficult to attribute, and unpack the extra work content marketers routinely absorb, from internal comms and copyediting to product messaging and strategy. The conversation then turns to practical ways to increase visibility, including building internal advocates, reporting with narrative and nuance, and clearly connecting content work to business outcomes. A focused, validating episode for content marketers navigating recognition, visibility, and value. This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search. ************************ Useful Links: Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    32 мин.
  7. 2026 Content Predictions

    5 ЯНВ.

    2026 Content Predictions

    In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their outlook for content marketing in 2026. They discuss themes like “back to basics,” platform‑native content, the changing nature of craft in an AI‑driven world, and the ongoing tension with LinkedIn — a channel that may feel worse to use even as it continues to drive real business results. The conversation then turns to 2026 predictions, including whether there will be backlash to AI‑generated content, the rise of experiments with offline and retro formats, the evolution of SEO into AEO, and why the next year will be less about AI experimentation and more about execution, playbooks, and operational maturity. They also explore what’s next for video, content operations, personal brand building in B2B, founder‑led thought leadership, and how content teams may adapt as AI becomes embedded in everyday workflows. A thoughtful wrap to the year, this episode offers a clear‑eyed look at what to leave behind in 2025 — and where to focus in 2026. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    43 мин.
  8. The 7—no, 8!—Skills Content Marketers Need to Thrive

    22.12.2025

    The 7—no, 8!—Skills Content Marketers Need to Thrive

    In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution. They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an AI-driven world. The conversation covers AI experimentation, workflow design, and tool adoption, along with the realities of fatigue, forced usage, and learning curves. With real-world examples from in-house teams and solo marketers, this episode offers a practical, grounded look at how content marketers can adapt, stay effective, and build durable skills without losing what makes their work human. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Superpath's Blog Post on The 7 Skills That Help Content Marketers Thrive at Work: https://www.superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-work The 8th Skill: https://www.superpath.co/blog/ai-in-2026 ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    45 мин.
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"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

Информация

  • Автор
    Superpath
  • Годы выхода
    2023 - 2026
  • Выпуски
    139
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Superpath
  • Сайт подкаста
    Content, Briefly

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