66 episodes
Content Lab IMPACT
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- Business
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5.0 • 7 Ratings
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Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?
If so, Content Lab is for you.
Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.
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How much does marketing news really matter?
As an inbound marketer, what marketing news matters to you ... if any? And how can you even tell the difference?
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They Ask, You Answer and diversity, equity, and inclusion
The core thrust behind They Ask, You Answer is that buying behavior has changed a lot in the last 10 to 15 years. On top of that, however, the pool of your ideal customers is a lot more diverse than ever before.
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What the heck is going on with all the Google updates?
In less than 2 months, Google has rolled out six different updates. Is Google trying to hurt us content marketers?
(Also, during the conversation, I made a mistake. I inadvertently said the new page performance report is in Google Analytics, when it is actually in Google Search Console. Sorry!) -
Realities of outsourcing content for inbound marketing
Let's say you want to get started with inbound marketing and creating the content you need to establish yourself as the No. 1 authority in your space about what it is that you do or sell. However, there's just one eensy, weensy problem – you don't have anyone on staff who can be a dedicated in-house content manager. What do you do? Is outsourcing really the right answer?
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How to get started creating video
When I was given the gift of running IMPACT's video program, I was not thrilled. I always viewed myself as a writer and editor, and video was for... someone (anyone) who wasn't me.
Clearly, today is a different story.
How did we launch a robust video program during a pandemic? And how can other content and marketing leaders like you get their own video marketing program off the ground, no matter how limited your time, resources, or experience is? -
Creating content your buyers will love
We're all in the business of attracting our ideal buyers through our content. But how do you actually make the right people fall in love with your words?
Customer Reviews
Half marketing: half comedy
I LOVE this podcast. Typically on my commute I’m either in the mood to dig into a marketing strategy or sometimes I just need to listen to something funny that gets me through the long hr of driving. This is the best of both worlds! Liz is funny and engaging and relatable. And the content is SO spot on and helpful.
The best podcast for content marketers
This is the podcast I've been yearning for! Liz Murphy knows a TON about content marketing and her guests have shared some serious knowledge bombs. I loved the discussion with Justin Champion on pillar content and the one with Tamsen Webster on spoken content. Truly helpful, actionable insights for content marketers!
What a fanatastic inbound marketing podcast!!
One episode in and I'm hooked. Wonderfully actionable ideas and content that one can put to work for their business. Can't wait for more episodes!!