Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?
If so, Content Lab is for you.
Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.
Creating content marketing your buyers will love
We're all in the business of attracting our ideal buyers through our content. But how do you actually make the right people fall in love with your words?
'Dumbing down' your content isn't dumb
When you're asked to make your content "more accessible" to your audience, it can feel like you're being asked to "dumb down" something you're an expert in... and that's not a great feeling.
Why personality in content is profitable and how to do it
Countless business leaders say their people are their greatest asset... so, why does everyone's content sound the same?
Writing about competition in content
You need to create content about your competition. But how do you do it in a way that makes sense and doesn't feel... awkward?
Unexpected 2020 lessons and resolutions for 2021
Oh, what a decade this year has been, am I right?
Happy holidays and expert tips on content interviewing
In this episode, John and I delve more deeply into the ways content interviewing can go wrong — both in terms of your mindset as a content manager, as well as your execution in the interview and post-interview content creation processes.
Festive tunes from Scott Holmes Music of freemusicarchive.org.
Half marketing: half comedy
I LOVE this podcast. Typically on my commute I’m either in the mood to dig into a marketing strategy or sometimes I just need to listen to something funny that gets me through the long hr of driving. This is the best of both worlds! Liz is funny and engaging and relatable. And the content is SO spot on and helpful.
The best podcast for content marketers
This is the podcast I've been yearning for! Liz Murphy knows a TON about content marketing and her guests have shared some serious knowledge bombs. I loved the discussion with Justin Champion on pillar content and the one with Tamsen Webster on spoken content. Truly helpful, actionable insights for content marketers!
What a fanatastic inbound marketing podcast!!
One episode in and I'm hooked. Wonderfully actionable ideas and content that one can put to work for their business. Can't wait for more episodes!!