47 episodes

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?

If so, Content Lab is for you.

Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

Content Lab Liz Murphy

    • Marketing
    • 5.0, 7 Ratings

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?

If so, Content Lab is for you.

Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

    How Liz wrote a blog in under 24 hours

    How Liz wrote a blog in under 24 hours

    While I was excited to share my experience with John of how I pulled this piece together, it wasn't until the end of the conversation that I realized how illuminating and educational this kind of deep-dive into a single piece of content can be.

    • 51 min
    Behind the Scenes of The Daily IMPACT with COO Brie Rangel

    Behind the Scenes of The Daily IMPACT with COO Brie Rangel

    We spend a lot of time talking about creating content for your audience. But during the coronavirus (COVID-19) pandemic, we at IMPACT have learned first-hand how important the content you create for your own team really is.

    • 22 min
    Behold, the power of the content style guide

    Behold, the power of the content style guide

    A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content.

    That sounds straightforward enough, right? But while content style guides don't seem particularly sexy or complex, it will be one of the most important documents you’ll ever create for your business.

    To understand why, however, you need to learn the true purpose of a content style guide, beyond its surface-level definition.

    • 57 min
    Coronavirus content strategy: How to prioritize amid chaos

    Coronavirus content strategy: How to prioritize amid chaos

    "I could use some pointers on how to prioritize my growing content calendar. I’ve suddenly become one of the busier employees at my office since content marketing is very much needed in an office supply company. Suddenly, home office equipment is in high demand."

    In this episode, we answer this question for all industries.

    • 1 hr 2 min
    Top SEO best practices for content marketers in 2020

    Top SEO best practices for content marketers in 2020

    There are a lot of things digital marketers and content marketers need to pay attention to, SEO-wise every single day. But what are the most important SEO principles and best practices we should be focusing on this year?

    • 32 min
    Merry Christmas from Content Lab

    Merry Christmas from Content Lab

    A little treat from John and Liz on Christmas morning.

    • 2 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Aim_Cottle ,

Half marketing: half comedy

I LOVE this podcast. Typically on my commute I’m either in the mood to dig into a marketing strategy or sometimes I just need to listen to something funny that gets me through the long hr of driving. This is the best of both worlds! Liz is funny and engaging and relatable. And the content is SO spot on and helpful.

Kathleen Booth ,

The best podcast for content marketers

This is the podcast I've been yearning for! Liz Murphy knows a TON about content marketing and her guests have shared some serious knowledge bombs. I loved the discussion with Justin Champion on pillar content and the one with Tamsen Webster on spoken content. Truly helpful, actionable insights for content marketers!

Aaron Boatin ,

What a fanatastic inbound marketing podcast!!

One episode in and I'm hooked. Wonderfully actionable ideas and content that one can put to work for their business. Can't wait for more episodes!!

Top Podcasts In Marketing

Listeners Also Subscribed To