186 episodes

Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).

Content Strategy Insights Larry Swanson

    • Business
    • 4.8 • 19 Ratings

Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).

    Deborah Carver: Connecting Literature, Composition, Content, and SEO

    Deborah Carver: Connecting Literature, Composition, Content, and SEO

    Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO.
    She also sees similarities between AI engineers and content professionals, both of whom  endeavor to create meaning with language.
    https://ellessmedia.com/csi/deborah-carver/

    • 30 min
    Tuija Riekkinen: Scaling Content and Design Operations

    Tuija Riekkinen: Scaling Content and Design Operations

    Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives.
    She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system.
    Tuija is a persuasive advocate of keeping design and content concerns separate to enable "creativity at scale."
    https://ellessmedia.com/csi/tuija-riekkinen/

    • 32 min
    Michael Haggerty-Villa: Design Systems and Content Strategy

    Michael Haggerty-Villa: Design Systems and Content Strategy

    Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation. 
    This conversation focuses on design systems, but it was inevitable that Michael's content strategy wisdom would shine through, too.
    https://ellessmedia.com/csi/michael-haggerty-villa/

    • 32 min
    Gladys Diandoki: Content Design Leadership Built on Strategy and Research

    Gladys Diandoki: Content Design Leadership Built on Strategy and Research

    Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients.
    It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regularly at conferences, writing, and hosting gatherings like the "Beyond The Cover" book club.
    https://ellessmedia.com/csi/gladys-diandoki/

    • 32 min
    Wojtek Aleksander: Inclusive Content Design in Poland

    Wojtek Aleksander: Inclusive Content Design in Poland

    Wojtek Aleksander is a business-focused, inclusive content designer based in Poland.
    Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products."
    One big challenge he faces when crafting inclusive content in Polish is working with the language's strongly gendered and inflected grammar. 
    https://ellessmedia.com/csi/wojtek-aleksander/

    • 32 min
    Barbara Blythe: Content Design Operations at Cisco

    Barbara Blythe: Content Design Operations at Cisco

    Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams.
    At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering partners to efficiently create consistent product content.
    https://ellessmedia.com/csi/barbara-blythe/

    • 30 min

Customer Reviews

4.8 out of 5
19 Ratings

19 Ratings

obacker19 ,

Energizing, Illuminating and Insightful! 🙌

Regardless of your experience level around content creation and folding it into your marketing strategy - this is a must listen! Larry and his guests do an incredible job mapping out the critical capacities you need to build if you want to grow a content playbook successfully over the long haul in today’s shifting marketing landscape. Highly recommend listening and subscribing!

Ipsque ,

Great podcast. Not so great sound quality

I love the content of this podcast, interesting interviews with lots of smart content luminaries.

Maybe it’s just me but I struggle with the fact that it sounds like it’s recorded in a tunnel. Don’t know if it’s an equipment issue but I would listen to it religiously if the sound quality was better.

VelvaGreen ,

Super wow! 🤩

If you’re involved in content creation at all this show is for you!!

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