78 episodes

Conversations with content strategists from all backgrounds: enterprise, small business, technical communication, marketing, SEO, UX, publishing, journalism, etc.

Content Strategy Insights Larry Swanson

    • Management
    • 4.9, 8 Ratings

Conversations with content strategists from all backgrounds: enterprise, small business, technical communication, marketing, SEO, UX, publishing, journalism, etc.

    Erin Golden: The Evolution of Content Strategy

    Erin Golden: The Evolution of Content Strategy

    Erin Golden and her colleagues have created a model that shows the evolution of the practice of content strategy, drawing on the Kardashev scale, a concept from astrophysics.

    https://ellessmedia.com/csi/erin-golden/

    • 29 min
    Bob Kasenchak: Taxonomy for Web Publishers

    Bob Kasenchak: Taxonomy for Web Publishers

    Bob Kasenchak is an expert on taxonomy for web publishers. He's one of a handful of information architects who focuses on this powerful practice. Luckily, you don't have become a professional to benefit from well-organized content.

    https://ellessmedia.com/csi/bob-kasenchak/

    • 30 min
    Laurah Mwirichia: Product Writing Enthusiast

    Laurah Mwirichia: Product Writing Enthusiast

    Laurah Mwirichia is a product-writing enthusiast. She loves her work and wants you to jump into this burgeoning field, too. She's gleaned a lot wisdom in her UX writing career and is eager to share it.

    https://ellessmedia.com/csi/laurah-mwirichia/

    • 28 min
    Carlos Evia: Structured Content Authoring

    Carlos Evia: Structured Content Authoring

    Carlos Evia teaches structured content authoring using DITA and similar tools at Virginia Tech. Structured authoring offers a number of benefits, most notably easy content re-use.
    https://ellessmedia.com/csi/carlos-evia/

    • 33 min
    Michael Andrews: Content Metadata Strategy

    Michael Andrews: Content Metadata Strategy

    In today's hyper-connected and ever-evolving digital media landscape, every online publisher needs a content metadata strategy.

    https://ellessmedia.com/csi/michael-andrews/

    • 29 min
    Scott Kubie: Writing for Designers

    Scott Kubie: Writing for Designers

    Regardless of your job title, if you are the word person on a design team, you are a designer first and a writer second. Scott Kubie shows you how to collaborate with your tech and design colleagues while you get the writing done.
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    https://ellessmedia.com/csi/scott-kubie/

    • 32 min

Customer Reviews

4.9 out of 5
8 Ratings

8 Ratings

Elena-elenik ,

A true gem!

This podcast is just brilliant. It brings so much value and practical knowledge. Each episode is a revelation. An enormous Thank You for the author and for his amazing and generous guests!

Spin Guy 206 ,

Insightful Beyond Its Domain

Whether or not you're in the content business, Larry Swanson ellicits interesting, useful observations and advice about information of all kinds: how to gather, organize, and tailor content to your audience(s), roles and responsibilities of people involved, the impact of technology on media, and much, much more.

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