Content Wars

Anthem Content
  • 5.0 (1)
  • MARKETING
  • UPDATED BIWEEKLY

Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.

  1. AUG 20

    This Is Killing Your Video Projects | B2B Podcast - Content Wars EP12

    Most video projects go off the rails before the cameras ever roll. Why? Because teams often rush into production without fully aligning on the scope, goals, and budget. In this episode of Content Wars, we break down why so many video quotes vary wildly, and how to build a process that actually leads to success. 💡 Key Takeaways: ➡️ The difference between not having a budget vs. not knowing it➡️ Why unclear scopes lead to wasted money and mismatched expectations➡️ How to talk to vendors to get apples-to-apples quotes➡️ What you need to define before asking for a quote➡️ When to work with freelancers vs. full production crews ⏰ Timestamps: 2:20 – Why vague asks break video projects5:47 – What you're really buying when you hire a production team9:25 – The hidden costs of unclear scopes12:12 – Budget talk: how to get honest answers14:32 – Freelancers vs. production companies17:45 – “Just shoot it” is not a scope20:10 – How to scope video projects for success

    22 min

  2. AUG 5

    The 6 Pillars of B2B Content | B2B Podcast - Content Wars EP11

    Most B2B companies create content in silos, thinking only about their next campaign or one-off project. If you want content to work at scale, it needs to be a system. In this episode of Content Wars, we break down the six core pillars every B2B company should have in their content mix, and how each one can help you transfer your message to the right audience every time. 💡 Key Takeaways: ➡️ Why most B2B content strategies are incomplete➡️ The three “go-to-market” pillars you must have to sell effectively➡️ How to create brand content that builds emotional connection➡️ Using content for internal communication and training➡️ Turning one-time ideas into an ongoing system ⏰ Timestamps: 0:00 – Why thinking in content “pieces” is limiting2:09 – The six pillars overview3:02 – Pillar #15:46 – Pillar #29:39 – Pillar #313:17 – Pillar #416:40 – Pillar #519:58 – Pillar #622:31 – Your Content Mix

    23 min

  3. JUL 24

    Stop Betting It All on Trade Shows | B2B Podcast - Content Wars EP10

    In this episode of Content Wars, we tackle the costly mistake B2B companies keep making: overinvesting in trade shows while under-communicating with the rest of their market. If you're spending six figures to show up a few times a year—but going silent the rest of the time—this one’s for you. 💡 Key Takeaways:➡️ Why most of your buying committee never makes it to your booth➡️ The real cost of under-communicating between trade shows➡️ How to scale subject matter expertise beyond events➡️ What daily content can do that your conference presence can’t➡️ How to activate your entire team—not just your marketing department ⏰ Timestamps:0:00 – The overlooked trade show gap2:30 – What $100K at a booth actually gets you8:45 – Most companies only “show up” 4x a year11:10 – What to say between events15:30 – Turning expertise into daily communication21:00 – Why written content isn’t enough27:15 – Unlocking a social-first strategy31:00 – Getting buy-in from leadership35:45 – Scaling your team’s voice

    27 min

  4. JUL 16

    Breaking the Chains of B2B Content Limitations | B2B Podcast - Content Wars EP9

    Discover why B2B companies are missing out on the tremendous potential of YouTube and how changing your content strategy can revolutionize your reach and engagement. Learn why treating YouTube as a dumping ground is hindering your marketing efforts.💡 Key Takeaways:- Rethinking distribution strategies to reach your audience effectively- Common misuse of YouTube as a dumping ground for videos in B2B- Importance of promoting video content outside of YouTube for increased visibility- The impact of YouTube shorts in expanding reach and engagement- Overcoming limiting beliefs to create valuable and engaging video content⏰ Timestamps:[00:00] - Companies need to change their thinking about distribution if they want to reach audiences[01:53] - B2B marketers often treat YouTube as a dumping ground for videos[10:36] - A lot of times you're going to promote your video content outside of YouTube[14:39] - Short pieces for social, including YouTube shorts, are being indexed[16:32] - Many companies let limiting beliefs creep in when they're thinking about creating video content

    21 min

  5. JUL 8

    The #1 Mistake in Expert Driven Content | B2B Podcast - Content Wars EP8

    In this episode of Content Wars, we break down one of the biggest mistakes B2B teams make when filming expert-driven content. From CEOs melting on camera to marketers unknowingly killing authenticity, we explore why this mistake ruins good content—and what to do instead. If you're still handing over questions ahead of time or relying on scripts to "get it right," this episode will show you a better way to get natural, trust-building content from your internal experts. 💡 Key Takeaways: ➡️ Why scripted answers destroy authenticity ➡️ What to give subject matter experts instead of a script ➡️ How to coach nervous talent for on-camera success ➡️ Why pre-interviews are the key to confident, unscripted video ➡️ How conversational flow leads to real stories and better content ⏰ Timestamps: 0:00 – Why scripts ruin expert content 2:40 – The CEO meltdown story 5:15 – What to do instead of scripting 8:45 – How marketers accidentally create scripts 12:00 – The power of pre-interviews 15:30 – What to give your expert before filming 18:50 – How to guide the conversation without controlling it 21:30 – Coaching through discomfort and building confidence 25:15 – Making experts look great in post 27:00 – Why repetition makes future shoots easier

    24 min

  6. JUN 24

    Fix your LinkedIn Strategy | B2B Podcast - Content Wars EP7

    In this episode of Content Wars, we expose one of the biggest mistakes B2B companies make with their LinkedIn strategy—over-prioritizing the company page and ignoring the real power of individual voices.Your subject matter experts and leaders are sitting on gold, but you're still hitting “boost” on brand posts no one cares about. We break down how to build a people-first content strategy, how to use thought leadership ads effectively, and why visibility through real humans wins every time.💡 Key Takeaways:➡️ Why company pages have limited reach (and what to do instead)➡️ How to activate your leadership team without overwhelming them➡️ The right way to use thought leadership ads➡️ Why your best distribution channel is already on payroll➡️ How to align your video strategy with business goals⏰ Timestamps:0:00 – The myth of the company page2:45 – The real reason no one engages6:10 – Why individual voices outperform brand posts9:00 – Thought leadership ads: what they are and why they matter12:00 – The playbook for building a content-first expert team16:00 – How to get execs involved (even if they’re “too busy”)20:00 – Creating content that scales across departments24:00 – Why most B2B video strategies fall flat

    37 min

  7. MAY 15

    Why Your Testimonials Aren’t Enough | B2B Podcast – Content Wars EP6

    In this episode of Content Wars, we dismantle one of the most overused, misunderstood forms of B2B content: the testimonial. Marketers are banking on 30-second “they were great” soundbites to build trust — but your audience needs more. We break down why traditional testimonials fall short, and how to turn real customer experiences into powerful, story-driven proof that actually converts.💡 Key Takeaways:➡️ Why most testimonials fail to create real buyer trust➡️ The difference between case studies and case stories➡️ How to make your customer the hero — not your product➡️ Why storytelling builds preference better than stats➡️ The content strategy that drives multi-million dollar deals⏰ Timestamps:0:00 – Testimonials vs. Case Studies: Why it matters2:15 – The point of proof: what your audience really needs5:45 – What’s missing from most B2B content9:00 – Why customer stories convert better than sales decks12:30 – How to build a repeatable library of customer stories15:40 – Real-world results from story-driven content

    22 min

  8. APR 24

    "I Dont Have Time": The Lie Holding Back Your Content | B2B Podcast - Content Wars EP5

    In this episode of Content Wars, we tackle one of the most common excuses holding back great B2B content: “I don’t have time.” Whether it’s the CEO, sales leader, or subject matter expert—executives claim they’re too busy to be on camera. But the truth? It’s not about time. It’s about mindset, structure, and how you present the ask.We break down why “no time” is a myth, how marketing teams can reframe the conversation, and what flexible content creation really looks like. If you’ve ever struggled to get leaders involved in your content strategy, this one’s for you.💡 Key Takeaways: ➡️ Why “I don’t have time” is rarely the real reason execs say no➡️ How to reframe the content ask for busy leaders➡️ What batching looks like—and why it works➡️ The best way to align availability with your content schedule➡️ Why it’s their job to represent the company—on video⏰ Timestamps:0:00 – The “I Don’t Have Time” excuse1:15 – Why your most valuable people avoid video3:00 – Marketing’s role in fixing the gap5:00 – What execs actually can commit to7:30 – Batching: The secret weapon10:00 – How to get the best out of your leaders on camera12:00 – Planning for flexibility (and making it sustainable)#B2BMarketing #ContentWars #ExecutiveContent #VideoStrategy

    14 min
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About

Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.

Information

  • Creator
    Anthem Content
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © Anthem Content
  • Show Website
    Content Wars