Content Wars

Anthem Content
  • 5.0 (1)
  • MARKETING
  • UPDATED BIWEEKLY

Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.

  1. 3D AGO

    How To Dominate Your B2B Event with Video Content | Content Wars – EP15

    Most teams treat video at events like a checkbox: hire a crew, capture some B-roll, make a recap, and move on. That’s a massive waste. In this episode of Content Wars, we break down how to turn a single event into a system for content—before, during, and after. We walk through real examples from investor days, customer conferences, and industry events where marketing teams stopped thinking “recap video” and started thinking “ongoing content engine.” You’ll learn how to use video to drive registrations, capture Q&A with top-tier speakers, interview subject matter experts and customers on-site, and extend the value of the event long after the last session ends. If you’ve ever said “we just need someone to show up and film the day,” this episode will change how you plan (and budget) for event video. 💡 Key Takeaways Stop thinking “recap,” start thinking “content system” – An event is a chance to build an ongoing library, not just a highlight reel.Use video before, during, and after the event – Promotion, on-site experience, and post-event distribution each have their own video opportunities.Your best assets are people, not the snack table – Speakers, subject matter experts, and customers are where the real content lives.Q&A access is gold – You may not be able to film a keynote, but you can capture tailored Q&A and conversations around it.Events should feed your social channels for months – Clips from talks, interviews, and attendee perspectives can be repurposed far beyond a single recap.Plan early with your video partner – Involving them when you’re booking venues (not three weeks out) unlocks better ideas, spaces, and ROI. ⏱️ Timestamps 0:00 – Why most event video is wasted3:00 – Using video before the event to drive attendance6:30 – How to use video during the event (openers, hype, on-site screens)10:30 – Going beyond B-roll: speakers, SMEs, and attendee interviews14:30 – Capturing Q&A and industry-specific conversations you can’t get anywhere else18:30 – Extending the event: repurposing footage after it’s over22:00 – Planning & budgeting: how to think about event video from day one

    30 min

  2. JAN 30

    The One‑Video Trap in B2B | B2B Podcast - Content Wars EP14

    Most B2B companies are stuck in the one-video trap—they spend budget on a single polished video, then walk away without access to the rest of the footage. But that one-off approach is killing long-term ROI. In this episode of Content Wars, we reveal why the real problem isn’t content creation—it’s content visibility.You’ll hear how B2B teams lose access to valuable assets, why traditional production models fall short, and what it takes to unlock reuse and scalability across marketing, sales, training, and internal comms. If you’ve ever said “we already did a video on that,” only to realize you can’t find the footage—this one’s for you. 💡 Key Takeaways Why the “we made one video” mindset is costing you long-term value The #1 way B2B companies lose access to their own content How disorganized asset storage is silently killing your content ROI Why production vendors rarely hand over usable assets What visibility-first content systems should offer—and why it matters ⏱️ Timestamps 0:00 – The “one video” trap and budget waste2:30 – Why marketers can’t find what they already created5:00 – How content gets “lost” before it’s even delivered7:40 – Dropbox ≠ visibility (and why most storage systems fail)10:15 – Nike vs. B2B: how enterprise DAMs actually work14:00 – The business case for visibility and reuse18:10 – What modern asset systems should look like21:30 – Final takeaway: You can’t reuse what you can’t see

    34 min

  3. JAN 29

    You Cant Reuse What You Cant See | B2B Podcast - Content Wars EP13

    Most B2B companies think they have a content problem. In reality, they have a visibility problem. Hours of footage, photos, interviews, and B‑roll are created… then scattered across Dropbox folders, lost on servers, or never delivered by the production company at all. The result? Missed opportunities, wasted budget, and teams constantly recreating content they already paid for. In this episode of Content Wars, we break down why companies lose access to the very assets that should be fueling their marketing — and how proper asset visibility can unlock massive ROI. You’ll learn why content is often “hidden in plain sight,” how marketers accidentally bury their own footage, and what systems modern B2B teams need if they want to actually use what they create. 💡 Key Takeaways ➡️ Why B2B companies don’t receive — or can’t find — the footage they paid for➡️ The hidden cost of relying on Dropbox, servers, and nested folders➡️ Why visibility is more valuable than more content➡️ How asset reuse dramatically improves ROI and lowers production costs➡️ What top-tier companies use to manage their content (and why it’s overkill for most B2B teams)➡️ How modern teams should store, search, and repurpose their assets➡️ The mindset shift from “storage” to “creative reuse” ⏰ Timestamps 0:00 – The budget problem nobody talks about0:55 – Hidden in plain sight: the Now You See Me analogy3:30 – The #1 way companies lose video assets7:00 – Why storage ≠ visibility11:00 – The disconnect between B2B needs and DAM reality15:20 – How visibility impacts ROI and budget approvals21:40 – Why traditional production companies fail B2B teams31:45 – What to do next: build your visibility system

    35 min

  4. 08/20/2025

    This Is Killing Your Video Projects | B2B Podcast - Content Wars EP12

    Most video projects go off the rails before the cameras ever roll. Why? Because teams often rush into production without fully aligning on the scope, goals, and budget. In this episode of Content Wars, we break down why so many video quotes vary wildly, and how to build a process that actually leads to success. 💡 Key Takeaways: ➡️ The difference between not having a budget vs. not knowing it➡️ Why unclear scopes lead to wasted money and mismatched expectations➡️ How to talk to vendors to get apples-to-apples quotes➡️ What you need to define before asking for a quote➡️ When to work with freelancers vs. full production crews ⏰ Timestamps: 2:20 – Why vague asks break video projects5:47 – What you're really buying when you hire a production team9:25 – The hidden costs of unclear scopes12:12 – Budget talk: how to get honest answers14:32 – Freelancers vs. production companies17:45 – “Just shoot it” is not a scope20:10 – How to scope video projects for success

    22 min

  5. 08/05/2025

    The 6 Pillars of B2B Content | B2B Podcast - Content Wars EP11

    Most B2B companies create content in silos, thinking only about their next campaign or one-off project. If you want content to work at scale, it needs to be a system. In this episode of Content Wars, we break down the six core pillars every B2B company should have in their content mix, and how each one can help you transfer your message to the right audience every time. 💡 Key Takeaways: ➡️ Why most B2B content strategies are incomplete➡️ The three “go-to-market” pillars you must have to sell effectively➡️ How to create brand content that builds emotional connection➡️ Using content for internal communication and training➡️ Turning one-time ideas into an ongoing system ⏰ Timestamps: 0:00 – Why thinking in content “pieces” is limiting2:09 – The six pillars overview3:02 – Pillar #15:46 – Pillar #29:39 – Pillar #313:17 – Pillar #416:40 – Pillar #519:58 – Pillar #622:31 – Your Content Mix

    23 min

  6. 07/24/2025

    Stop Betting It All on Trade Shows | B2B Podcast - Content Wars EP10

    In this episode of Content Wars, we tackle the costly mistake B2B companies keep making: overinvesting in trade shows while under-communicating with the rest of their market. If you're spending six figures to show up a few times a year—but going silent the rest of the time—this one’s for you. 💡 Key Takeaways:➡️ Why most of your buying committee never makes it to your booth➡️ The real cost of under-communicating between trade shows➡️ How to scale subject matter expertise beyond events➡️ What daily content can do that your conference presence can’t➡️ How to activate your entire team—not just your marketing department ⏰ Timestamps:0:00 – The overlooked trade show gap2:30 – What $100K at a booth actually gets you8:45 – Most companies only “show up” 4x a year11:10 – What to say between events15:30 – Turning expertise into daily communication21:00 – Why written content isn’t enough27:15 – Unlocking a social-first strategy31:00 – Getting buy-in from leadership35:45 – Scaling your team’s voice

    27 min

  7. 07/16/2025

    Breaking the Chains of B2B Content Limitations | B2B Podcast - Content Wars EP9

    Discover why B2B companies are missing out on the tremendous potential of YouTube and how changing your content strategy can revolutionize your reach and engagement. Learn why treating YouTube as a dumping ground is hindering your marketing efforts.💡 Key Takeaways:- Rethinking distribution strategies to reach your audience effectively- Common misuse of YouTube as a dumping ground for videos in B2B- Importance of promoting video content outside of YouTube for increased visibility- The impact of YouTube shorts in expanding reach and engagement- Overcoming limiting beliefs to create valuable and engaging video content⏰ Timestamps:[00:00] - Companies need to change their thinking about distribution if they want to reach audiences[01:53] - B2B marketers often treat YouTube as a dumping ground for videos[10:36] - A lot of times you're going to promote your video content outside of YouTube[14:39] - Short pieces for social, including YouTube shorts, are being indexed[16:32] - Many companies let limiting beliefs creep in when they're thinking about creating video content

    21 min

  8. 07/08/2025

    The #1 Mistake in Expert Driven Content | B2B Podcast - Content Wars EP8

    In this episode of Content Wars, we break down one of the biggest mistakes B2B teams make when filming expert-driven content. From CEOs melting on camera to marketers unknowingly killing authenticity, we explore why this mistake ruins good content—and what to do instead. If you're still handing over questions ahead of time or relying on scripts to "get it right," this episode will show you a better way to get natural, trust-building content from your internal experts. 💡 Key Takeaways: ➡️ Why scripted answers destroy authenticity ➡️ What to give subject matter experts instead of a script ➡️ How to coach nervous talent for on-camera success ➡️ Why pre-interviews are the key to confident, unscripted video ➡️ How conversational flow leads to real stories and better content ⏰ Timestamps: 0:00 – Why scripts ruin expert content 2:40 – The CEO meltdown story 5:15 – What to do instead of scripting 8:45 – How marketers accidentally create scripts 12:00 – The power of pre-interviews 15:30 – What to give your expert before filming 18:50 – How to guide the conversation without controlling it 21:30 – Coaching through discomfort and building confidence 25:15 – Making experts look great in post 27:00 – Why repetition makes future shoots easier

    24 min
See All (16)

About

Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.

Information

  • Creator
    Anthem Content
  • Years Active
    2025 - 2026
  • Episodes
    16
  • Rating
    Explicit
  • Copyright
    © Anthem Content
  • Show Website
    Content Wars