Contractor Marketing Tips And Tricks

Footbridge Media
  • 5.0 (2)
  • BUSINESS
  • UPDATED WEEKLY

"Contractor Marketing Tips & Tricks" is a podcast by Footbridge Media - a marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you. We offer practical marketing and business development advice for small businesses in the construction space - to help them to grow and develop their own presence. Our goal is that your business can be successful and attract customers without being overly dependent on only buying leads or any single lead stream. Your Success Is Our Business. Hosted by Chris Lonergan

  1. Is This Google Experiment Pulling Your Social Media Into Your Google Business Profile?

    4D AGO

    Is This Google Experiment Pulling Your Social Media Into Your Google Business Profile?

    Your Google Business Profile used to be a static listing. Google is turning it into a live feed - and if your social accounts are quiet, your listing may look the same way. In this episode, we break down what appears to be an early Google test that's surfacing social media activity directly on Google Business Profile listings in Google Maps. We've confirmed it across a handful of trades, and while it isn't universal yet, the direction it points - and the free advantage it hands to contractors who are already posting consistently - is worth understanding now. What Google appears to be doing with social media on GBP listings, and why this isn't a paid featureWhy contractors who are already posting consistently may already be benefiting without realizing itHow a listing that shows recent social activity looks different to a homeowner deciding who to callWhat posting consistency signals to Google about your business's relevance and activityThe three mistakes contractors will make as this rolls out - and what to do insteadFull text associated with this episode: https://www.footbridgemedia.com/marketing-tips/google-business-profile-social-media-integration --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    8 min
  2. Get More Backlinks: Backlink Sources That Move Rankings for Home Service Pros

    MAY 13

    Get More Backlinks: Backlink Sources That Move Rankings for Home Service Pros

    You've probably been pitched "100 backlinks for $99." Some of those links aren't just worthless - they're actively pulling your local rankings down. In this episode, we break down the backlink sources that actually work for contractors - the ones tied to real businesses, real relationships, and real local authority - and explains exactly what to stop paying for. Why bulk backlink packages can suppress your Google rankings instead of improving them - and how to identify the red flagsManufacturer and supplier dealer pages: the highest-leverage link most contractors already qualify for but have never asked aboutHow Chamber of Commerce memberships, BBB accreditation, and trade associations build the kind of local authority Google rewardsWhy community sponsorships you're already doing are backlinks waiting to happen - and the one question to askHow to earn press links through local "Best of" awards, storm coverage, and journalist query platforms your competitors aren't usingHow to turn vendor and referral partner relationships into relevant local backlinks - and why your project posts are what makes all of it workFull text associated with this episode: https://www.footbridgemedia.com/marketing-tips/backlinks-for-home-service-pros --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    10 min
  3. Jobsite Marketing: How Contractors Win More Local Leads

    MAY 6

    Jobsite Marketing: How Contractors Win More Local Leads

    Your truck is already parked there. Your crew is already on-site. The neighbors are already watching. Most contractors pack up and leave without doing a thing about it. In this episode, we break down jobsite marketing - the deliberate practice of turning every active project into a local lead-generation event. From yard signs that actually work to a simple pre-job door hanger drop to getting Google reviews before the crew leaves the driveway, these are the moves that help contractors quietly stack two to five additional leads off every job they run. Why the neighbors surrounding your jobsite are the warmest leads you will ever get - and why proximity, trust, and timing are already working in your favorThe three-second drive-by test your yard sign needs to pass - and what to put on it instead of a taglineHow the 10-around door hanger drop works and why contractors who do it consistently book one to three estimates per twenty hangersWhy posting every completed job to Google Business Profile moves the map pack - and how to make it a ten-minute habitHow switching from email-based review requests to on-site asks routinely doubles or triples review counts within sixty daysFull text associated with this episode: https://www.footbridgemedia.com/marketing-tips/jobsite-marketing-more-jobs Also Check Out https://www.footbridgemarketing.com for all of the print materials suggested in this podcast --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    14 min
  4. Scaling Past $1M: What Contractors Must Change

    APR 29

    Scaling Past $1M: What Contractors Must Change

    Hitting $1 million in revenue should feel like a turning point. For most contractors, it feels like a trap - more work, more overhead, more chaos, and somehow less control than when they were half that size. In this episode, we walk through why the approach that gets contractors to $1 million stops working above it - and what the ones who actually break through build instead. This isn't about working harder. It's about recognizing what has to change and making that shift before the wall hits. Why word-of-mouth plateaus at a certain revenue level and what has to replace itHow being the only person who can close jobs creates a hard ceiling on growthWhat "invisible marketing" looks like and why it keeps contractors on the feast-or-famine cycleThe four things a contractor actually needs in place to scale past $1 million without burning outThe most common mistakes contractors make at this stage - including the one that happens when business is at its busiestFull text associated with this episode: https://www.footbridgemedia.com/marketing-tips/scaling-million-contractor-marketing-strategies --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    11 min
  5. People Are Talking About You: Reviews Are a Necessary Evil

    APR 22

    People Are Talking About You: Reviews Are a Necessary Evil

    There are generally two types of contractors when it comes to talking about online reviews. "I don't feel comfortable asking for reviews...""I hate Yelp, so all online reviews are useless"Regardless of your team affiliation, it's time to take a step back and look at the big picture. It doesn't matter what you think about reviews. It matters what your customers think about reviews. And, generally speaking, your potential customers care about reviews. Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/people-are-talking-about-you-reviews-are-a-necessary-evil --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    5 min
  6. Google Review Extortion Scam - How To Deal With It

    APR 15

    Google Review Extortion Scam - How To Deal With It

    This is becoming more common for contractors and home service businesses. What looks like a random bad review is often part of a coordinated effort designed to pressure you into reacting. If you're getting fake Google reviews and someone is asking you to pay to remove them, you're dealing with a review extortion scam. Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/google-review-extortion-scam --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    4 min
  7. Why a "Text Message" Button on Google Could Win You More Leads Than Ranking #1

    APR 8

    Why a "Text Message" Button on Google Could Win You More Leads Than Ranking #1

    Ranking #1 on Google doesn't guarantee you the lead anymore. If a competitor makes it easier for a customer to reach them - like offering a simple text message option - they can win the job before your phone ever rings. As Google pushes more instant-contact features into search results, the real advantage is shifting from who shows up first to who's easiest to contact.Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/google-maps-text-message-leads --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    6 min
  8. How Contractors Are Using ChatGPT Wrong - And How To Fix It

    APR 1

    How Contractors Are Using ChatGPT Wrong - And How To Fix It

    There's a pattern we're seeing right now with contractors using AI tools like ChatGPT - and it's not helping their marketing. In a lot of cases, it's actually slowing things down. Not because AI is bad. Far from it. The issue is how it's being used. Generic inputs are leading to generic outputs. And that leads to wasted time, weak messaging, and marketing that blends in instead of standing out. This isn't about avoiding AI. It's about using it the right way. Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/chatgpt-for-contractors-what-not-to-do --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    8 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

"Contractor Marketing Tips & Tricks" is a podcast by Footbridge Media - a marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you. We offer practical marketing and business development advice for small businesses in the construction space - to help them to grow and develop their own presence. Our goal is that your business can be successful and attract customers without being overly dependent on only buying leads or any single lead stream. Your Success Is Our Business. Hosted by Chris Lonergan

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