Contractor Marketing Tips And Tricks

Footbridge Media
  • 5.0 (2)
  • BUSINESS
  • UPDATED WEEKLY

"Contractor Marketing Tips & Tricks" is a podcast by Footbridge Media - a marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you. We offer practical marketing and business development advice for small businesses in the construction space - to help them to grow and develop their own presence. Our goal is that your business can be successful and attract customers without being overly dependent on only buying leads or any single lead stream. Your Success Is Our Business. Hosted by Chris Lonergan

  1. Scaling Past $1M: What Contractors Must Change

    1H AGO

    Scaling Past $1M: What Contractors Must Change

    Hitting $1 million in revenue should feel like a turning point. For most contractors, it feels like a trap - more work, more overhead, more chaos, and somehow less control than when they were half that size. In this episode, we walk through why the approach that gets contractors to $1 million stops working above it - and what the ones who actually break through build instead. This isn't about working harder. It's about recognizing what has to change and making that shift before the wall hits. Why word-of-mouth plateaus at a certain revenue level and what has to replace itHow being the only person who can close jobs creates a hard ceiling on growthWhat "invisible marketing" looks like and why it keeps contractors on the feast-or-famine cycleThe four things a contractor actually needs in place to scale past $1 million without burning outThe most common mistakes contractors make at this stage - including the one that happens when business is at its busiestFull text associated with this episode: https://www.footbridgemedia.com/marketing-tips/scaling-million-contractor-marketing-strategies --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    11 min
  2. People Are Talking About You: Reviews Are a Necessary Evil

    6D AGO

    People Are Talking About You: Reviews Are a Necessary Evil

    There are generally two types of contractors when it comes to talking about online reviews. "I don't feel comfortable asking for reviews...""I hate Yelp, so all online reviews are useless"Regardless of your team affiliation, it's time to take a step back and look at the big picture. It doesn't matter what you think about reviews. It matters what your customers think about reviews. And, generally speaking, your potential customers care about reviews. Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/people-are-talking-about-you-reviews-are-a-necessary-evil --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    5 min
  3. Google Review Extortion Scam - How To Deal With It

    APR 15

    Google Review Extortion Scam - How To Deal With It

    This is becoming more common for contractors and home service businesses. What looks like a random bad review is often part of a coordinated effort designed to pressure you into reacting. If you're getting fake Google reviews and someone is asking you to pay to remove them, you're dealing with a review extortion scam. Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/google-review-extortion-scam --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    4 min
  4. Why a "Text Message" Button on Google Could Win You More Leads Than Ranking #1

    APR 8

    Why a "Text Message" Button on Google Could Win You More Leads Than Ranking #1

    Ranking #1 on Google doesn't guarantee you the lead anymore. If a competitor makes it easier for a customer to reach them - like offering a simple text message option - they can win the job before your phone ever rings. As Google pushes more instant-contact features into search results, the real advantage is shifting from who shows up first to who's easiest to contact.Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/google-maps-text-message-leads --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    6 min
  5. How Contractors Are Using ChatGPT Wrong - And How To Fix It

    APR 1

    How Contractors Are Using ChatGPT Wrong - And How To Fix It

    There's a pattern we're seeing right now with contractors using AI tools like ChatGPT - and it's not helping their marketing. In a lot of cases, it's actually slowing things down. Not because AI is bad. Far from it. The issue is how it's being used. Generic inputs are leading to generic outputs. And that leads to wasted time, weak messaging, and marketing that blends in instead of standing out. This isn't about avoiding AI. It's about using it the right way. Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/chatgpt-for-contractors-what-not-to-do --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    8 min
  6. On the Cheap: 6 Low Cost Contractor Marketing Ideas

    MAR 25

    On the Cheap: 6 Low Cost Contractor Marketing Ideas

    Managing the money behind a business is tough. Employees, equipment, and the overhead operational cost of your business has to be met every day before you can pay yourself. So, while we know that adding more money to well-planned marketing will help to improve your business, it's hard to part with that extra bit of money when your business is strapped for cash. Marketing is vitally important for growth and sustained business activity. When work is slow, adding to your marketing budget can help get more work. When work is busy, continual marketing allows you to be more selective with your clients, allowing you to choose the best potential clients from your pool of leads. But that doesn't necessarily mean you need to drop thousands of dollars on a monthly basis for a marketing campaign. If you find yourself on a tight budget, we've got six simple marketing and lead generating ideas to get your business going. Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/on-the-cheap-6-low-cost-marketing-ideas --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    8 min
  7. Sitting Is Killing Your Contracting Business

    MAR 18

    Sitting Is Killing Your Contracting Business

    Most contractors aren't struggling because they're not working hard. They're struggling because they're stuck. Not physically stuck - but mentally stuck in planning mode, tweaking mode, "getting ready" mode. And while it feels productive, it's quietly holding your business back from real growth. Sitting doesn't mean you're lazy. In fact, most contractors doing this are working long hours. But the work is focused in the wrong place. Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/sitting-killing-contractor-business --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    6 min
  8. The Friendly Neighborhood Contractor Method

    MAR 11

    The Friendly Neighborhood Contractor Method

    There was a time when every neighborhood had one contractor everyone trusted. The roofer everyone called after a storm. The plumber whose number everyone had saved in their phone. The remodeler who seemed to work on half the houses on the block. Those contractors didn’t just run a business. They became the go-to name in the neighborhood. The interesting thing is that this type of trust still exists today. But the way homeowners build that trust has changed. Instead of only asking their neighbors for recommendations, homeowners now check Google, browse Facebook, watch YouTube videos, and read online reviews. The contractors who win today are the ones homeowners feel like they already recognize before they even start searching. At Footbridge Media, we call this approach the Friendly Neighborhood Contractor Method. Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/friendly-neighborhood-contractor-marketing --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    7 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

"Contractor Marketing Tips & Tricks" is a podcast by Footbridge Media - a marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you. We offer practical marketing and business development advice for small businesses in the construction space - to help them to grow and develop their own presence. Our goal is that your business can be successful and attract customers without being overly dependent on only buying leads or any single lead stream. Your Success Is Our Business. Hosted by Chris Lonergan

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