Cracking the Code

Contractor University Powered by EGIA
  • 4.7 (43)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show brings you the guests you want to hear from, covering contracting strategies, industry news, roadmaps to success and more!

  1. DEC 15

    Compensation Plans That Actually Drive Performance

    Are you incentivizing performance effectively? Most pay plans look good on paper but fail in the real world because they’re too slow, too complicated, or reward the wrong things. On this episode of Cracking the Code, Paul Kelly, Former Owner of Parker & Sons, unpacks the no-ceiling compensation model behind Parker & Sons’ explosive growth. […] The post Compensation Plans That Actually Drive Performance first appeared on My Contractor University | Dashboard.

    20 min

  2. DEC 8

    Winning $60K Jobs Overnight with Light Commercial

    Many contractors overlook the easiest path to bigger tickets and faster closes: light commercial jobs. When a business loses heating or cooling, they can’t wait — they shut down. That urgency turns what many think of as commercial work into quick, residential-style jobs that fund fast and close even faster. On this week’s episode Matthew […] The post Winning $60K Jobs Overnight with Light Commercial first appeared on My Contractor University | Dashboard.

    20 min

  3. DEC 1

    The 60-Second Rule: 2X Lead Conversions

    Is your follow-up speed costing you thousands in missed revenue? Studies show that if you don’t reach a new lead within a minute, your chances of converting it drop by more than half. In today’s world of instant responses and disappearing attention spans, every second truly matters when responding to homeowners. This week on Cracking […] The post The 60-Second Rule: 2X Lead Conversions first appeared on My Contractor University | Dashboard.

    20 min

  4. NOV 16

    AI and the New HVAC Leads Game

    How are you performing on lead generation? Many contractors still think lead generation is about ranking on Google and bidding on the right keywords. But the game has changed. You’re not marketing to an audience, you’re marketing to three: traditional search engines, the homeowner, and AI search agents On this week’s episode of Cracking the […] The post AI and the New HVAC Leads Game first appeared on My Contractor University | Dashboard.

    23 min

  5. NOV 10

    Double Growth with Better Booking

    What’s the fastest path to double your business growth? Chad Petermen, President & CEO of Peterman Brothers, says it’s mastering your call center! Most contractors already have good lead volume, but they don’t properly manage them. The real opportunity is booking more of the calls you’re already paying for, routing the right tech to the […] The post Double Growth with Better Booking first appeared on My Contractor University | Dashboard.

    19 min

  6. NOV 2

    Building a Buyer-Ready HVAC Business From a M&A Expert

    Selling an HVAC business isn’t just a financial milestone. It’s a legacy moment that reflects your leadership and the culture you’ve built. Successful exits happen when owners prepare early and treat the transition as the next chapter of their company’s story, not just a transaction. This week on Cracking the Code, David Holt sits down […] The post Building a Buyer-Ready HVAC Business From a M&A Expert first appeared on My Contractor University | Dashboard.

    19 min

  7. OCT 26

    How Menu Pricing Unlocks Trust, Transparency & Sales

    Too many contractors still rely on quote-driven sales processes that often cause confusion and slow sales momentum, sometimes to a screeching halt. This week on Cracking the Code, Drew Cameron and Russ Horrocks of Flow Odyssey explore a more customer-focused way to sell: menu pricing. Together, they unpack how menu pricing simplifies decisions for homeowners […] The post How Menu Pricing Unlocks Trust, Transparency & Sales first appeared on My Contractor University | Dashboard.

    24 min

  8. OCT 19

    How Wowing Customers Led to $60 Million in Annual Revenue

    Building a strong customer base is great, but building a referral fan base is transformative. Companies that master unforgettable customer service every time can see remarkable growth. On this episode of Cracking the Code, Mary Jean “MJ” Anderson, retired president of Anderson Plumbing, Heating & Air, unpacks how wowing customers fulled a leading company built […] The post How Wowing Customers Led to $60 Million in Annual Revenue first appeared on My Contractor University | Dashboard.

    26 min
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4.7
out of 5
43 Ratings

About

Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show brings you the guests you want to hear from, covering contracting strategies, industry news, roadmaps to success and more!

Information

  • Creator
    Contractor University Powered by EGIA
  • Years Active
    2017 - 2025
  • Episodes
    297
  • Rating
    Clean
  • Show Website
    Cracking the Code

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