Marketing in Minutes with CMCI

Villanova CMCI
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Marketing moves fast and so do we. Marketing in Minutes is brought to you by Villanova’s Center for Marketing and Consumer Insights. In  five minutes, we’ll unpack a powerful marketing insight with the help of faculty and expert alumni. CMCI brings you a 5-minute deep dive into a niche marketing topic with insights from Villanova Faculty and alumni experts. From emerging trends to timeless strategies, these quick episodes give you the edge to think like a marketer and stand out in your career.

Выпуски

  1. Cracking the Strategy Code

    20 апр.

    Cracking the Strategy Code

    Villanova alum and CMO Meghan Doscher (MassMutual) talks aligning marketing with business realities for big results with senior Sofia Karrat.

    6 мин.
  2. Is the CMO really the CRO?

    13 апр.

    Is the CMO really the CRO?

    Ramon Jones '91 VSB, former CMO of Nationwide, tells senior marketing student Libby Stevens why marketers make great revenue officers.

    5 мин.
  3. Does advertising WORK?

    30 мар.

    Does advertising WORK?

    Villanova alumni marketer Richard Renzulli (Google) shares how incrementality measures the actual impact of advertising with senior marketing major Mia Kotulka.

    4 мин.
  4. Acquisition to Retention

    23 мар.

    Acquisition to Retention

    Villanova alumni marketer Koleen Cavanaugh (Independence Blue Cross) shares how marketing touches the entire customer journey with senior marketing major Sofia Karrat.

    6 мин.
  5. Brand Activism & Backlash

    16 мар.

    Brand Activism & Backlash

    Villanova Marketing professor Dr. Tyler Milfeld talks to senior marketing major Nashla Estefan about brands taking a stand and how to respond to public backlash (hint: Don't).

    6 мин.
  6. Entrepreneurship: The Nonlinear Thinker

    9 мар.

    Entrepreneurship: The Nonlinear Thinker

    Villanova alum Brett Snyder, founder of Knucklepuck Media and senior marketing major Amaya Dowling discuss the art and science of building something you believe in.

    5 мин.
  7. Marketing Hot Takes

    23 февр.

    Marketing Hot Takes

    Villanova alumni marketer Laura Esposito shares her hot takes, real talk, and smart strategy with senior marketing major Amaya Dowling.

    5 мин.
  8. The Affiliate Effect

    16 февр.

    The Affiliate Effect

    Villanova alumna LeAnne Randolph Armstead (Kroger) tells senior marketing and MIS major Allie Fay how affiliate marketing programs work to drive performance.

    5 мин.
  9. Brand Building

    9 февр.

    Brand Building

    Villanova alum Bill Durrant (Exverus Media) walks senior marketing and business analytics major Mia Kotulka through winning customers with storytelling.

    5 мин.
  10. Conversion Rate vs. Leads

    2 февр.

    Conversion Rate vs. Leads

    Alumna Megan Simpson (Two Sparks Digital) walks senior marketing major Libby Stevens through maximizing ROI for profit with leads vs. conversion rate.

    4 мин.
  11. Gen Z & the Savannah Bananas

    26 янв.

    Gen Z & the Savannah Bananas

    Senior Marketing major Aleko Zeppos and Villanova faculty member Tim McCullough explain why Gen Z will utilize tech to be the best salespeople.

    5 мин.
  12. Disruptor Brands & PE Exits

    05.12.2025

    Disruptor Brands & PE Exits

    What does private equity have to do with marketing? Join host Nashla Estefan-Diaz '26 VSB as she talks to Nick Karrat P'26, '29 about skills for building a defensible brand.

    6 мин.
  • Выпусков: 12

Об этом подкасте

Marketing moves fast and so do we. Marketing in Minutes is brought to you by Villanova’s Center for Marketing and Consumer Insights. In  five minutes, we’ll unpack a powerful marketing insight with the help of faculty and expert alumni. CMCI brings you a 5-minute deep dive into a niche marketing topic with insights from Villanova Faculty and alumni experts. From emerging trends to timeless strategies, these quick episodes give you the edge to think like a marketer and stand out in your career.

Информация

  • Автор
    Villanova CMCI
  • Годы выхода
    2025 - 2026
  • Выпуски
    12
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2026 Marketing in Minutes with CMCI
  • Сайт подкаста
    Marketing in Minutes with CMCI