Marketing in Minutes with CMCI

Villanova CMCI
  • 5,0 (1)
  • Tiếp Thị

Marketing moves fast and so do we. Marketing in Minutes is brought to you by Villanova’s Center for Marketing and Consumer Insights. In  five minutes, we’ll unpack a powerful marketing insight with the help of faculty and expert alumni. CMCI brings you a 5-minute deep dive into a niche marketing topic with insights from Villanova Faculty and alumni experts. From emerging trends to timeless strategies, these quick episodes give you the edge to think like a marketer and stand out in your career.

Tập

  1. Cracking the Strategy Code

    20 thg 4

    Cracking the Strategy Code

    Villanova alum and CMO Meghan Doscher (MassMutual) talks aligning marketing with business realities for big results with senior Sofia Karrat.

    6 phút
  2. Is the CMO really the CRO?

    13 thg 4

    Is the CMO really the CRO?

    Ramon Jones '91 VSB, former CMO of Nationwide, tells senior marketing student Libby Stevens why marketers make great revenue officers.

    5 phút
  3. Does advertising WORK?

    30 thg 3

    Does advertising WORK?

    Villanova alumni marketer Richard Renzulli (Google) shares how incrementality measures the actual impact of advertising with senior marketing major Mia Kotulka.

    4 phút
  4. Acquisition to Retention

    23 thg 3

    Acquisition to Retention

    Villanova alumni marketer Koleen Cavanaugh (Independence Blue Cross) shares how marketing touches the entire customer journey with senior marketing major Sofia Karrat.

    6 phút
  5. Brand Activism & Backlash

    16 thg 3

    Brand Activism & Backlash

    Villanova Marketing professor Dr. Tyler Milfeld talks to senior marketing major Nashla Estefan about brands taking a stand and how to respond to public backlash (hint: Don't).

    6 phút
  6. Entrepreneurship: The Nonlinear Thinker

    9 thg 3

    Entrepreneurship: The Nonlinear Thinker

    Villanova alum Brett Snyder, founder of Knucklepuck Media and senior marketing major Amaya Dowling discuss the art and science of building something you believe in.

    5 phút
  7. Marketing Hot Takes

    23 thg 2

    Marketing Hot Takes

    Villanova alumni marketer Laura Esposito shares her hot takes, real talk, and smart strategy with senior marketing major Amaya Dowling.

    5 phút
  8. The Affiliate Effect

    16 thg 2

    The Affiliate Effect

    Villanova alumna LeAnne Randolph Armstead (Kroger) tells senior marketing and MIS major Allie Fay how affiliate marketing programs work to drive performance.

    5 phút
  9. Brand Building

    9 thg 2

    Brand Building

    Villanova alum Bill Durrant (Exverus Media) walks senior marketing and business analytics major Mia Kotulka through winning customers with storytelling.

    5 phút
  10. Conversion Rate vs. Leads

    2 thg 2

    Conversion Rate vs. Leads

    Alumna Megan Simpson (Two Sparks Digital) walks senior marketing major Libby Stevens through maximizing ROI for profit with leads vs. conversion rate.

    4 phút
  11. Gen Z & the Savannah Bananas

    26 thg 1

    Gen Z & the Savannah Bananas

    Senior Marketing major Aleko Zeppos and Villanova faculty member Tim McCullough explain why Gen Z will utilize tech to be the best salespeople.

    5 phút
  12. Disruptor Brands & PE Exits

    05/12/2025

    Disruptor Brands & PE Exits

    What does private equity have to do with marketing? Join host Nashla Estefan-Diaz '26 VSB as she talks to Nick Karrat P'26, '29 about skills for building a defensible brand.

    6 phút
  • 12 tập

Giới Thiệu

Marketing moves fast and so do we. Marketing in Minutes is brought to you by Villanova’s Center for Marketing and Consumer Insights. In  five minutes, we’ll unpack a powerful marketing insight with the help of faculty and expert alumni. CMCI brings you a 5-minute deep dive into a niche marketing topic with insights from Villanova Faculty and alumni experts. From emerging trends to timeless strategies, these quick episodes give you the edge to think like a marketer and stand out in your career.

Thông Tin

  • Nhà sáng tạo
    Villanova CMCI
  • Năm hoạt động
    2025 - 2026
  • Tập
    12
  • Xếp hạng
    Sạch
  • Bản quyền
    © 2026 Marketing in Minutes with CMCI
  • Trang web chương trình
    Marketing in Minutes with CMCI