139 episodes

Creating a Brand is a top 20 entrepreneurship podcast that releases weekly masterclass interviews. Join Alex Sanfilippo as he shares actionable content from successful leaders and subject matter experts on topics that help entrepreneurs make their first or next step in business the right one. If you want to grow faster both personally and professionally while saving time and money in the process, the Creating a Brand Podcast is for you. Prepare to accelerate your success!

Creating a Brand Alex Sanfilippo

    • Business
    • 5.0 • 191 Ratings

Creating a Brand is a top 20 entrepreneurship podcast that releases weekly masterclass interviews. Join Alex Sanfilippo as he shares actionable content from successful leaders and subject matter experts on topics that help entrepreneurs make their first or next step in business the right one. If you want to grow faster both personally and professionally while saving time and money in the process, the Creating a Brand Podcast is for you. Prepare to accelerate your success!

    How to Use Humor as a Strategic Marketing Tool with Jason Voiovich

    How to Use Humor as a Strategic Marketing Tool with Jason Voiovich

    In this episode, we learn how to use humor from a legendary leader - none other than Abraham Lincoln. Why is that so important for today's leaders? A Robert Half International survey found that 91% of executives believe a sense of humor is important for career advancement, while 84% feel that people with a good sense of humor do a better job. Another study by Bell Leadership Institute found that the two most desirable traits in leaders were a strong work ethic and a good sense of humor. Want to attract more customers? Want to retain the best talent? Want to win over investors? Make them laugh!

    MORE: https://creatingabrand.com/139

    • 5 min
    How to Take the Lead and Play Bigger with Liz Wiseman

    How to Take the Lead and Play Bigger with Liz Wiseman

    When you think about your current and prior work performance, would you consider yourself to be a key player in the organization? If you’re working for yourself in a startup and you’re the only player, ask yourself the question this way, would you hire someone with your same work ethic? In today’s episode, I am bringing on Liz Wiseman. Liz is the CEO of the Wiseman Group and the best-selling author of multiple books, including the book we’ll talk about in this episode titled Impact Players. She was formally an Executive at Oracle Corporation and the Vice President at Oracle University. She’s easily one of the most accomplished business professionals I’ve ever talked to. In our conversation, Liz explains how each of us can become an Impact Player, which will help us to stand out in our line of work, and it will also benefit the organization that we’re part of, even if it’s our own. Here is my conversation with the extremely accomplished, Liz Wiseman!

    MORE: https://creatingabrand.com/138

    • 36 min
    How To Turn Your Learning Into Results with Brandon Hakim

    How To Turn Your Learning Into Results with Brandon Hakim

    At 22 years old, Brandon Hakim learned the most important lesson of his life. He needed to fire someone and didn't know-how. He read a book, used what it said, and got the person to quit and thank him for the opportunity. Here's what he learned from the experience (and you can too!)

    MORE: https://CreatingaBrand.com/137

    • 3 min
    Making the Most of Every Minute in a Day with Tim Timberlake

    Making the Most of Every Minute in a Day with Tim Timberlake

    If I were to ask you about how you spend and steward your day, would you say that you’re making the most of every minute of it? Most of us would admit to not spending every minute of our day the way we should. I’ve often been guilty of spending many hours of my day in wrong mindsets and being wasteful with the time I have, and I know I’m not alone. Today I am bringing on my pastor, Tim Timberlake. Tim is the lead pastor of Celebration Church in Jacksonville, Florida, and is the author of the book title, The Power of 1440: Making the Most of Every Minute in a Day. In this episode, Tim explains how we can begin changing our perspective of the value of every minute and how we can live more in the present, which is something all entrepreneurs need to hear. Here is my profound conversation with Pastor Tim Timberlake!

    MORE: https://CreatingaBrand.com/136

    • 27 min
    Transform Your Businesses Pains Into Gains with Pete Mohr

    Transform Your Businesses Pains Into Gains with Pete Mohr

    In this episode, Pete Mohr, owner of Simplifying Entrepreneurship and creator of the Simplifying Entrepreneurship podcast, outlines what it means to have a turnkey business. Running a business shouldn't be a mystery, and Pete outlines his story of what it was like to be overworked and overwhelmed before putting in the frameworks that enabled him to work more on his business than in it. He shares a simple tool called "The Pain and the Gain" that you'll be able to use to understand better what it will mean for you if you put the systems in place that will allow you to work more on your business instead of in it.

    MORE: https://CreatingaBrand.com/135

    • 5 min
    How to Build Habit-Forming Products with Nir Eyal

    How to Build Habit-Forming Products with Nir Eyal

    Is the product or service that you offer habit-forming? When people use what your company offers, do they get hooked and continuously come back for more? If this isn’t something you’ve thought about, you may be missing out on a huge opportunity to earn more business. To cover the topic of building habit-forming products, I am bringing back a previous guest, Nir Eyal. Nir is the author of multiple bestselling books, including Indistractable (which we talked about back on episode 52 and is one of my all-time favorite books). Today we will be talking about today, titled ‘Hooked: How to Build Habit-Forming Products. In this episode, Nir walks us through the framework for creating products that form habits among their users. Here is my fascinating conversation with my friend, Nir Eyal!

    MORE: https://CreatingaBrand.com/134

    • 45 min

Customer Reviews

5.0 out of 5
191 Ratings

191 Ratings

Alliance Seminars Coaching ,

Alex is great at what he does

Alex is the best at what he does. His Podcast is just like his PodMatch Platform…excellent!

mas167 ,

This show is fantastic!

Alex really knows exactly what questions to ask his guests. I find myself learning actionable tips every episode!

Jen Astara ,

Amazing podcast for entrepreneurs

Alex is a brilliant podcast host and always asks powerful questions that make you think and give the guest (which are always great) an opportunity to share insightful information to grow a business/brand and become successful as an entrepreneur, and in other areas of life. Thank you Alex!

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