Cross Tabs

Farrah Bostic

Our world is governed by numbers — surveys, polling, algorithms, and data. On Cross Tabs, we bring you the stories behind these numbers. This podcast is your introduction to the people, perspectives, and agendas that shape our reality, and call it “public opinion”. We invite experts to discuss pressing issues and walk us through their methods. You’ll hear about the issues that matter from some of the brightest thinkers in policy and politics, tech and business. Join us and you’ll learn about how polling works — or doesn’t work — and how research can be manipulated to advance a political agenda. Discover the history of topics in the news and hear insights on culture and society. And learn what’s really at risk in the race to influence and optimize, well, everything. The show is hosted by Farrah Bostic, founder of The Difference Engine, where she works as a qualitative researcher and strategist working outside The Beltway to understand what drives business leaders, experts, and people like you so we can all make better decisions.

  1. JAN 29

    Talking Politics With People Who Don't Want to, with Kabir Khanna of CBS News

    Cross Tabs End Notes The hardest thing to do in polling it seems is to accurately guess who the voters will be. Pollsters get better and better at weighting samples to more accurately reflect observable characteristics of voters, which is why the forecasts keep getting close to the center of the bullseye. But there are still these harder to observe characteristics that it's almost impossible to model... unless you can figure out what they are. So here's an idea - what if, instead of just throwing up our hands, we found a way to poll people who don't want to be polled? Kabir Khanna of CBS News did just that - and he came on to talk to me all about what they did, and what they learned. About the Guest Kabir Khanna, Ph.D., is Director, Election Analytics & Technical Systems at CBS News. He produces stories on elections, polling, and politics, making sure they are based on best practices and innovations in quantitative social science. He ensures surveys and statistical estimates are representative and accurate, and breaks down results on air. On election nights, he projects races for the network and manages the Data Desk, generating insights into the electorate in real time, as well as estimates of turnout, how ballots are cast, and key voter groups. Stuff We Talked About "The voters Mamdani added to the Democratic coalition in New York: CBS News analysis" "1 year in, Americans call for more inflation focus from Trump, CBS News poll finds" Polling at a Crossroads, by Michael Bailey Stay in Touch 📬 Subscribe to our newsletter at crosstabspodcast.com for new episodes, insights, and behind-the-scenes content. 📹 Watch video episodes on YouTube @CrosstabsPodcast 💬 Follow us on BlueSky: @crosstabspod.bsky.social and @farrahbostic.bsky.social 📍 Produced by The Difference Engine 📨 You can also email me directly at farrah@crosstabspodcast.com

    53 min
  2. JAN 23

    Maybe You Should Run for Something, with Amanda Litman

    We're living in a time ruled by old men. And honestly, it's not going great. The richest, most powerful men on the planet - billionaires and political leaders alike - are well over 70, on average. Meanwhile, young people are suffering from the high cost of living, unaffordable housing, high consumer debt, and political unrest. Based on recent polling, they're not happy. The right has made a long term investment in their political goals. The left has not. That's where Amanda Litman and her organization, Run for Something come in - helping to get people under 40 elected to local office. They've been incredibly successful, and are now focused on battleground states and other places in which Democrats have historically underinvested, as well as encouraging renters to run for office. Our GuestAmanda Litman is the co-founder and president of Run for Something, which recruits and supports young, diverse progressives running for down-ballot office. Since launching in 2017, RFS has elected more than 1500 leaders across nearly all 50 states, mostly women and people of color. She’s also president of RFS Civics, a 501c3 that works to end the gerontocracy. She is also the author of Run for Something: A Real-Talk Guide to Fixing the System Yourself, published by Atria in 2017. Her new book, When We’re in Charge: The Next Generation’s Guide to Leadership, came out in May 2025 from Crooked Media Reads. Also Referenced"Dems Struggle to Make Their Moderates Go Viral" by Lauren Egan in The Bulwark "The Voters Who Have Taken a U-Turn on Trump" by Nate Cohn of The New York Times Cross tabs from their study with Siena College "Run for Something Launches Battle Up Strategy" "Run for Something Mobilizes Renters to Run for Office" "How Aftyn Behn Shattered Expectations in a Deep Red District" Stay in Touch📬 Subscribe to our newsletter at crosstabspodcast.com for new episodes, insights, and behind-the-scenes content. 📹 Watch video episodes on YouTube @CrosstabsPodcast 💬 Follow us on BlueSky: a...

    57 min
  3. JAN 10

    Monsters in a Kingdom of Kitsch, with Cy Canterel

    There's an unreality about this political moment. It makes it hard to hold people's attention, to create any kind of focus on any issue or event or action. People don't know what's real, what's certain, what's not just for dumb show. And that is both by design, and the output, of totalitarian thinking. Aesthetics are ever-present in politics - the color of a suit, or whether someone even wears one can fill a news cycle and constitute a scandal. Fascist and authoritarian ideologies are aesthetic all the way down. They are both authentically held by people who can not tolerate discomfort with themselves, other people, the way things are, or the way things seem to be headed... and they are a convenient cover for people who have real material goals and know that spectacle will dazzle people long enough for them to get away with just about anything. And this has me obsessing about one of my favorite books, The Unbearable Lightness of Being, and working through it in a conversation with Cy Canterel, a feral scholar, TikToker, and writer who thinks a lot about systems, aesthetics, sense-making, and how it all works. In the aftermath of Charlie Kirk's killing, I reached out to Cy to talk about kitsch - something she has written about, and about her concept of a Hater's Discourse, and how this might explain the moment we're currently in. And then I revisited some of that conversation after the incursion into Venezuela and the murder of Renee Nicole Good. It felt like the right time to talk about this, given that it seems like we're all struggling with how to reckon with real things that seem fake. Some links for your enjoyment: Cy's piece on Kitsch: https://open.substack.com/pub/cybelecanterel/p/lost-in-the-kingdom-of-kitsch Cy's piece on the Hater's Discourse: https://cybelecanterel.substack.com/p/a-haters-discourse Cy's video on Blackpill Aesthetics: https://www.youtube.com/watch?v=Wcw02sEslog Ryan Broderick's piece on Garbage Day, "The Rise of the Troll State": https://www.garbageday.email/p/the-rise-of-the-troll-state Don Moynihan's piece on Can We Still Govern?, "Life Under a Clicktocracy": https://donmoynihan.substack.com/p/life-under-a-clicktatorship Stay in Touch📬 Subscribe to our newsletter at crosstabspodcast.com for new episodes, insights, and behind-the-scenes content. 📹 Watch video episodes on YouTube @CrosstabsPodcast 💬 Follow us on BlueSky: @crosstabspod.bsky.social and @farrahbostic.bsky.social 📍 Produced by The Difference Engine 📨 You can also email me directly at farrah@crosstabspodcast.com

    59 min
  4. 12/12/2025

    December Mood Swings: Let People Say They Don't Know!

    Keeping up our monthly Mood Swings discussion of polling and political strategy news that enrages, confuses, and inspires, host Farrah Bostic and guest Lauren Goldstein discuss the Harvard CAPS/Harris poll, which explores American voters' opinions on a wide range of current events. We discussed the question types, answer options, and interpretation of the fairly extensive data - and beg researchers to remember how important it is to provide respondents with 'not sure' or 'don't care' or 'never heard of it' options to gauge true public sentiment. We also talked about how brands deal with trends or issues that might be salient - but also controversial. And this month's What's Good focused on the power of satire, humor, and fighting content with content. Our Guest  Lauren Goldstein is the lead advocacy pollster for Change Research and holds a PhD from UCLA with ten years of experience as a public opinion researcher and social scientist. She has done extensive research and polling on issues related to racial justice (and injustice), criminal legal reform and police divestment, immigration, and reproductive rights. She is the author of the Mind the Gap newsletter. What we were talking about was... Harvard CAPS/Harris Poll December 2025 - https://harvardharrispoll.com/wp-content/uploads/2025/12/HHP_Dec2025_KeyFindings.pdfJordan Klepper Fingers the Pulse: Give the Man a Prize - https://www.youtube.com/watch?v=JdvSonnYw-E"The hidden axis: the left-right spectrum has a non-ideology problem" by G. Elliott Morris, Strength in Numbers - https://www.gelliottmorris.com/p/not-just-left-vs-right-most-voters Stay in Touch📬 Subscribe to our newsletter at crosstabspodcast.com for new episodes, insights, and behind-the-scenes content. 📹 Watch video episodes on YouTube @CrosstabsPodcast 💬 Follow us on BlueSky: @crosstabspod.bsky.social and @farrahbostic.bsky.social 📍 Produced by The Difference Engine

    1h 12m
  5. 11/22/2025

    Intelligence Is Not Wisdom, with Kevin Collins

    Farrah is joined by Kevin Collins, co-founder and Chief Research Officer at Survey 160, about the applicability of AI in survey methodologies, the perils of synthetic sample, and the importance of respondent preferences when it comes to survey mode and the respondent experience. We discussed Kevin's findings in some early explorations of available tools about the impact on data quality, the potential role of AI in coding open-ended survey responses, and where there might be opportunity for AI tools to support but not replace human expertise. We also explored an issue we both have some opinions about - the concept of 'popularism' in political campaigning, how it intersects with different styles of persuasion, and how it influences other decision-making in how campaigns roll out messaging. Our Guest Kevin Collins is co-founder and Chief Research Office at Survey 160, a polling firm working to make SMS-based survey collection a staple mode of research to help fuel progressive campaigns. Survey 160 works with high-profile political campaigns at both the national and state level, as well as advocacy organizations and other groups working for a brighter future. You can connect with him on Bluesky @kwcollins.bsky.social or through their website at https://www.survey160.com/ Read their work on AI in survey methods here: The Limits of Simulation in Public Opinion Research Other Sources Mentioned Out of One, Many: Using Language Models to Simulate Human Samples, by Argyle et alPredicting Results of Social Science Experiments Using Large Language Models, by Hewitt et alSynthetic Replacements for Human Survey Data? The Perils of Large Language Models, by Bisbee et alDo AIs know what the most important issue is? Using language models to code open-text social survey responses at scale, by Mellon et alContext Length Alone Hurts LLM Performance Despite Perfect Retrieval, by Du et alDoes AI Actually Boost Developer Productivity? (100k Devs Study) - Yegor Denisov-Blanch, Stanford [video]Does accommodation work? Mainstream party strategies and the success of radical right parties,...

    1h 4m
  6. 11/14/2025

    Mood Swings with Lauren Goldstein

    In this episode of Cross Tabs, host Farrah Bostic discusses the intricacies of the current political climate and the emotional toll with guest Lauren Goldstein, author of the 'Mind the Gap' newsletter. The conversation touches on the overwhelming events of the last month, including ICE raids, National Guard actions, and the shutdown. Lauren shares her own struggles with the civic mood and together they explore the concept of thermostatic public opinion and the pitfalls of modern political strategy, including the need for a more authentic and proactive approach. But all is not lost! We discuss the necessity for Democrats to focus on how to not merely win the next election, but to build a better future grounded in authenticity, intentionality, and a shared vision. Our Guest  Lauren Goldstein is the lead advocacy pollster for Change Research and holds a PhD from UCLA with ten years of experience as a public opinion researcher and social scientist. She has done extensive research and polling on issues related to racial justice (and injustice), criminal legal reform and police divestment, immigration, and reproductive rights. She is the author of the Mind the Gap newsletter. Stay in Touch📬 Subscribe to our newsletter at crosstabspodcast.com for new episodes, insights, and behind-the-scenes content. 📹 Watch video episodes on YouTube @CrosstabsPodcast 💬 Follow us on BlueSky: @crosstabspod.bsky.social and @farrahbostic.bsky.social 📍 Produced by The Difference Engine

    1h 33m
  7. 08/18/2025

    Modern Political Campaigns with Michael D. Cohen, PhD

    Today on the show, we are diving deep into the fast changing world of political campaigns with someone who's had a front row seat to its transformation. Dr. Michael D. Cohen is the CEO of Cohen Research Group. A leading firm at the intersection of politics, public affairs, and corporate strategy. He's the creator of the Congress in your Pocket suite of AI powered mobile apps, and teaches digital political strategy at Johns Hopkins and NYU. He's also the author of Modern Political Campaigns now in its second edition with a. Timely new chapter on artificial intelligence. In this conversation, Dr. Cohen walks me through the evolution of campaigns from loosely organized operations to today's high speed tech enabled data-driven, consultant driven machines. We talk about how strategy has shifted from relying. Solely on polling to navigating a complex web of information sources. We also explore the rising importance of crisis communication, the fine line between authenticity and brand control, and the double-edged sword of AI in campaign operations. It's a candid, clear-eyed look at the machinery behind modern elections and what it means for democracy, strategy, and the future of campaigning. Our GuestMICHAEL D. COHEN, PH.D. is CEO of Cohen Research Group a leading political, public affairs, and corporate research firm. He publishes the pioneering Congress in Your Pocket suite of AI-driven mobile apps and teaches courses at Johns Hopkins University and New York University on digital political strategy and political campaigning. He is the author of Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections, a second edition featuring a new chapter on artificial intelligence published in early 2025 with Bloomsbury. After running political campaigns in college, Dr. Cohen served in leadership positions at The Gallup Organization, Microsoft, USA Facts, and Purple Strategies, as well as two political polling firms. He is a three-time graduate of the University of Florida with degrees in mass communications and political science, and he a member of its leadership Hall of Fame. Sources Mentioned:The Power and the Money by Tevi Troy "How Strategist Brain Took Over the Democratic Party" by Ben Mathis-Lilley in Slate Campaigns & Elections Magazine The "Harry & Louise" Ads via C-SPAN on YouTube Jake Rush's appearance on The Colbert Report a href="https://archive.org/details/COM_20140509_063100_The_Colbert_Report/start/660/end/720" rel="noopener...

    1h 11m
5
out of 5
10 Ratings

About

Our world is governed by numbers — surveys, polling, algorithms, and data. On Cross Tabs, we bring you the stories behind these numbers. This podcast is your introduction to the people, perspectives, and agendas that shape our reality, and call it “public opinion”. We invite experts to discuss pressing issues and walk us through their methods. You’ll hear about the issues that matter from some of the brightest thinkers in policy and politics, tech and business. Join us and you’ll learn about how polling works — or doesn’t work — and how research can be manipulated to advance a political agenda. Discover the history of topics in the news and hear insights on culture and society. And learn what’s really at risk in the race to influence and optimize, well, everything. The show is hosted by Farrah Bostic, founder of The Difference Engine, where she works as a qualitative researcher and strategist working outside The Beltway to understand what drives business leaders, experts, and people like you so we can all make better decisions.