Decide, Focus, Commit, Action

On Market Inside Out Podcast, Episode 4, “Messaging and Change,” Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer discuss messaging, change, and action. You’ll learn why you must keep your messaging flexible and why your messaging must change as you grow your business. You need new messaging when you:

·       launch new products and services

·       expand your target market

·       need to cope with a world changing around you. 

The three cover how long to let new messaging run and how often you should revisit what appears to be working. But the bottom line about messaging is you need to “make a freaking decision,” focus, commit, and act. 

If your metaphorical messaging sailboat is still moored at the dock, Suzanne, Emma, and Michelle are the able crew you need to get your marketing sailing!