Decisions That Count

Decisions That Count

Unravel the science of impactful decision-making with neuroscientist Dr. Shawn Watson and Biotech CMO Michelle O'Brien. Combat decision fatigue and cognitive overload, gaining practical strategies for clarity, conviction, and focus in business, leadership, athletics, and daily life. Empowering you to make decisions that truly count.

  1. 28. Silence, Storytelling & Influence: The Science of Oracy With Charles Byrne

    6D AGO

    28. Silence, Storytelling & Influence: The Science of Oracy With Charles Byrne

    Do your words create clarity—or more noise? In this episode of Decisions That Count, neuroscientist Dr. Shawn Watson and biotech CMO/ marathoner Michelle O’Brien sit down with Charles Byrne, Director General of the English-Speaking Union, to unpack oracy—the science and soul of speaking and listening well—and how it reduces decision fatigue, sharpens cognitive clarity, and elevates real-world influence. You’ll learn how presence, breath, and active listening change the brain’s decision systems, why silence is a performance tool, and what practical oracy drills you can use today to cut through cognitive overload—at work, in leadership, in high-stakes conversations, and at home. What You'll Learn: Why oracy is as crucial as literacy and numeracy for modern leadership How active listening improves judgment and reduces costly miscommunication The link between cognitive overload, poor decisions, and weakened team dynamics Why silence and breath reset the brain and boost clarity under pressure Storytelling as a trust and influence multiplier Simple, repeatable oracy exercises to apply before your next big conversation Charles Byrne — Director General, English-Speaking Union (ESU). A cross-sector leader and oracy champion dedicated to empowering people through speaking and listening. LinkedIn: https://www.linkedin.com/in/charlesbbyrne/ ESU: https://www.esu.org/our-staff/charles-byrne/ 00:00 Introduction 05:04 The Impact of Poor Communication on Decision-Making 09:48 Generational Shifts in Communication Skills 14:57 The Importance of Listening and Silence 19:58 Navigating Difficult Decisions in Leadership 27:31 Navigating Job Redundancies and Personal Impact 30:27 Cognitive Overload and Decision-Making Strategies 32:59 The Power of Decision Lists 36:12 Understanding Mental Load in Decision-Making 39:09 The Importance of Communication and Connection 44:11 Mindfulness and Presence in Decision-Making decision fatigue, cognitive overload, oracy, communication skills, active listening, public speaking, leadership, neuroscience, peak performance, mental clarity, focus, productivity, storytelling, mindfulness, biohacking, gaming, esports, business, athletics, academics, cognitive function, brain optimization, stress management, habit formation Decisions That Count helps you master the science of decision-making to overcome decision fatigue and reach peak performance. Hosted by Dr. Shawn Watson and Michelle O’Brien, we translate neuroscience into actionable strategies for focus, mental clarity, productivity, mindfulness, biohacking, and resilience—across gaming, business, athletics, academics, and everyday life. Hosts: Dr. Shawn Watson – Neuroscientist & Founder Michelle O’Brien – Marketer, Mum, Marathon Runner👇 Let’s Continue the Conversation What resonated most with you? Have you experienced decision fatigue in your role? Drop your thoughts in the comments and let us know how you manage high-pressure choices. 🎧 Listen & Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📱 Follow us on Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💡 If you found this episode helpful, like, comment, and subscribe. Share it with someone who could use a reset on how they make decisions. Let’s build better brains together—one choice at a time. Your decisions shape your life. Make every decision count. #DecisionFatigue #Resilience #Perseverance #DecisionMaking #Neuroscience #PeakPerformance #MentalStrength #Mindfulness #Coaching #OvercomingAdversity

    50 min
  2. 27. Anthropology for Leaders: How to Fix Broken Decisions With Dan Walsh

    SEP 5

    27. Anthropology for Leaders: How to Fix Broken Decisions With Dan Walsh

    The Anthropologist’s Compass: How Understanding Human Behavior Powers Better Decisions & Social Change What if your most impactful decisions start with seeing people clearly? In this episode of Decisions That Count, Dr. Shawn Watson (neuroscientist & entrepreneur) and Michelle O’Brien (mum, marketer, marathoner) sit down with Dan Walsh, Director of Marketing, Communications & External Affairs at King’s Trust International, to explore how an anthropological lens cuts through cognitive overload, challenges cognitive biases, and fuels ethical, effective decision-making—from marketing strategy to everyday life. We get practical about: reading real human signals (not just survey noise), how online behavior is reshaping our brains, why human connection protects mental wellbeing, and where AI fits in the future of decisions. If you’re a marketer, leader, gamer, athlete, student, or builder who wants more clarity, focus, and impact, this one’s for you. Anthropology as a decision tool: Use real-world observation and context to design messages and choices that actually resonate—reducing decision fatigue. Beat cognitive bias: Avoid narrow samples and “focus-group theater”; study your audience in their natural environments. Online rewires offline: Digital feeds amplify extremes and shape how we think—intentionally create space to decide well. Ethical marketing = better outcomes: Purpose-aligned campaigns drive social good and long-term trust. Protect your cognitive energy: Prioritize human connection, reduce notifications, and give your brain room to think. 00:00 Introduction 02:57 The Impact of Online Behavior on Decision Making 05:57 Cultural Contexts and Collective vs Individual Mindsets 09:03 The Influence of Social Media on Masculinity and Identity 12:02 Decision Fatigue in Modern Society 14:58 The Ethics of Marketing: Good vs Evil 18:04 Personal Journeys and Career Reflections 25:09 The Transformative Power of Travel 29:35 Finding Purpose in Career Transitions 32:44 The Art of Decision Making 37:29 The Impact of Technology on Humanity 43:06 The Importance of Human Connection Dan Walsh — Director of Marketing, Communications & External Affairs, King’s Trust International LinkedIn: https://www.linkedin.com/in/dan-walsh-7aa979a/ Dan blends anthropology and marketing to craft programs and campaigns that create equity of opportunity and drive meaningful, measurable social impact. Decisions That Count helps you master the science of decision-making to overcome decision fatigue and reach peak performance. Hosted by Dr. Shawn Watson and Michelle O’Brien, we translate neuroscience into actionable strategies for focus, mental clarity, productivity, mindfulness, biohacking, and resilience—across gaming, business, athletics, academics, and everyday life. Hosts: Dr. Shawn Watson – Neuroscientist & Founder Michelle O’Brien – Marketer, Mum, Marathon Runner👇 Let’s Continue the Conversation What resonated most with you? Have you experienced decision fatigue in your role? Drop your thoughts in the comments and let us know how you manage high-pressure choices. 🎧 Listen & Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📱 Follow us on Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💡 If you found this episode helpful, like, comment, and subscribe. Share it with someone who could use a reset on how they make decisions. Let’s build better brains together—one choice at a time. Your decisions shape your life. Make every decision count. #DecisionFatigue #Resilience #Perseverance #DecisionMaking #Neuroscience #PeakPerformance #MentalStrength #Mindfulness #Coaching #OvercomingAdversity

    49 min
  3. 26. The Truth About Work-Life Balance (It's a Myth) With Natalie Duvall

    AUG 29

    26. The Truth About Work-Life Balance (It's a Myth) With Natalie Duvall

    The Unseen Layers: How Identity & Purpose Shape Your Decisions. What if the very decisions that define you are shaped by unseen layers of identity, legacy, and purpose? In this episode of Decisions That Count, neuroscientist Dr. Shawn Watson and co-host Michelle O’Brien sit down with Natalie Duvall—Culture & Events Marketing Manager at Red Bull UK, co-founder of Dragons’ Den–backed March Muses, podcaster with Black Mums Upfront, and a leading voice in diversity & inclusion. Together, they unpack how identity, motherhood, entrepreneurship, and authenticity uniquely shape decision-making—and how purpose fuels resilience in the face of cognitive overload, systemic challenges, and the mental load of modern life. ✨ What you’ll learn in this episode:- How decisions shape identity, legacy, and future success- Why family history influences personal and professional choices- The hidden impact of motherhood and parenting on decision fatigue- How entrepreneurship thrives on passion, purpose, and authenticity- The emotional cost of representation and diversity in leadership- Why balance is a continuous struggle—and how to build resilience through intentional decisions This conversation is a powerful reminder that identity and purpose aren’t just personal—they’re the foundation for making every decision count. 🔑 Keywords: decision fatigue, decision making, cognitive overload, identity, motherhood, entrepreneurship, authenticity, resilience, diversity, mental load, legacy, parenting, leadership, neuroscience, peak performance 📌 Chapters: 00:00 Introduction 02:43 Legacy of Immigrants: Shaping Identity 08:35 The Transformative Power of Motherhood 11:31 Navigating the Mental Load of Motherhood 12:56 Empowering Black Women: A Call to Action 17:33 Decision Fatigue: The Weight of Choices 22:09 The Gift and Curse of Success 24:37 Building a Brand with Purpose 28:56 Managing Time and Decisions in Entrepreneurship 31:11 Navigating Work-Life Balance 32:45 Raising Confident Decision Makers 37:52 Parenting Through Different Stages 40:01 Encouraging Growth Through Mistakes 46:18 The Power of Saying Yes 56:10 Authenticity in Advocacy 01:01:22 Creating Lasting Change 📲 Connect with Natalie Duvall: Instagram: @natsduv LinkedIn: Natalie Duvall Hosts: Dr. Shawn Watson – Neuroscientist & Founder Michelle O’Brien – Marketer, Mum, Marathon Runner👇 Let’s Continue the Conversation What resonated most with you? Have you experienced decision fatigue in your role? Drop your thoughts in the comments and let us know how you manage high-pressure choices. 🎧 Listen & Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📱 Follow us on Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💡 If you found this episode helpful, like, comment, and subscribe. Share it with someone who could use a reset on how they make decisions. Let’s build better brains together—one choice at a time. Your decisions shape your life. Make every decision count. #DecisionFatigue #Resilience #Perseverance #DecisionMaking #Neuroscience #PeakPerformance #MentalStrength #Mindfulness #Coaching #OvercomingAdversity

    1h 5m
  4. 25. What The World's Toughest Clients Taught Me About Strength With Javeno McLean

    AUG 20

    25. What The World's Toughest Clients Taught Me About Strength With Javeno McLean

    When everything tells you to quit, what makes you keep going?In this powerful episode of Decisions That Count, neuroscientist Dr. Shawn Watson and co-host Michelle O’Brien sit down with Javeno McLean — British fitness coach, online creator, and a global leader in training disabled, sick, and elderly clients. Known for his unstoppable energy and heart-led approach, Javeno shares what true perseverance looks like and how daily decisions can rewire your brain for lasting resilience.From the basics of human connection to the toughest choices no one ever wants to make, this conversation goes beyond fitness — it’s about mental strength, community, and the courage to keep living fully.You’ll learn:- Why the decision not to quit can transform your brain and your life.- How small, consistent actions build deep resilience.- The simple human needs that fuel strength — being seen, heard, and believed in.- Why presence and connection matter more than anything in adversity.- Coaching insights to turn “I can’t” into “I did.”If you’ve ever faced a moment where giving up felt easier, this episode will change how you think about persistence — and remind you of the power you hold in every choice.00:00 Introduction01:57 Transforming Lives Through Fitness06:00 The Basics of Human Connection10:54 Decision Making Under Pressure14:07 The Strength in Hard Decisions19:45 Finding Joy in the Present23:09 Overcoming Adversity Together29:39 The Importance of Human Connection32:04 Coaching Through Adversity37:45 Building Self-Love and Confidence42:06 Imparting Values to the Next Generation48:11 Finding Joy in Simplicity52:47 The Power of Perseverance🎧 Listen now and make every decision count. 📌 Subscribe for more on decision-making, neuroscience, and peak performance. 💬 Share your thoughts in the comments — what’s one decision that changed your life?📩 Contact Javeno McLean📸 Instagram: https://www.instagram.com/j7healthjaveno/▶️ YouTube Channel: https://www.youtube.com/channel/UCSNmFx3ip2FrrJp57_iuoWQ@javeno7🎥 Featured YouTube Video: https://www.youtube.com/watch?v=1a_kj6eWniw👥 Hosts: Dr. Shawn Watson – Neuroscientist & Founder Michelle O’Brien – Marketer, Mum, Marathon Runner👇 Let’s Continue the Conversation What resonated most with you? Have you experienced decision fatigue in your role? Drop your thoughts in the comments and let us know how you manage high-pressure choices. 🎧 Listen & Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📱 Follow us on Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💡 If you found this episode helpful, like, comment, and subscribe. Share it with someone who could use a reset on how they make decisions. Let’s build better brains together—one choice at a time. Your decisions shape your life. Make every decision count. #DecisionFatigue #Resilience #Perseverance #DecisionMaking #Neuroscience #PeakPerformance #MentalStrength #Mindfulness #Coaching #OvercomingAdversity #BrainOptimization #HumanConnection

    58 min
  5. 24. Fueling for Focus: Why CEOs, Athletes & Parents Need Gut Resilience With Jessica O'Dwyer

    AUG 8

    24. Fueling for Focus: Why CEOs, Athletes & Parents Need Gut Resilience With Jessica O'Dwyer

    Can your gut, stress hormones, and menstrual cycle be the real reason you're struggling with brain fog or decision fatigue? In this powerful episode, Dr. Shawn Watson and Michelle are joined by functional health expert Jessica O’Dwyer, trusted by high performers at Barclays, UBS, and Morgan Stanley, to uncover the often-overlooked connection between physical health and cognitive clarity. 🔬 From gut-brain communication and hormonal fluctuations to blood sugar regulation and burnout recovery, this conversation offers science-backed, holistic strategies for navigating cognitive overload, especially for women in high-performance environments. Whether you're a CEO, athlete, student, or parent juggling multiple roles, you'll walk away with tangible tools to fuel your brain, reduce stress, and make sharper decisions—even on your busiest days. 🔑 Key Takeaways: • Gut health plays a direct role in mental clarity and decision-making • Hormonal shifts, sleep, and stress profoundly impact cognitive performance • Chronic stress and nutrient depletion can hijack your brain’s capacity to function • Fueling for cognitive load is just as essential as fueling for a workout • Data-led, personalized health strategies can prevent burnout and boost performance 📌 Topics Covered: 0:00 Introduction 05:30Understanding Cognitive Overload 10:25 Physical Health & Decision-Making 19:12 Fueling Your Brain for Performance 26:24 The Gut-Brain Connection 30:07 Fiber, Hormones & Nutrient Deficiencies 36:14 Personalized Nutrition & Technology 48:28 Empowering High Performers with Data 🧠 Keywords: decision fatigue, cognitive overload, gut-brain connection, stress management, personalized nutrition, mental clarity, hormones, gut health, burnout, high performance, functional health, women’s health, biohacking, brain optimization, focus, productivity 🎙 Guest: Jessica O'Dwyer — Functional Health Practitioner | Trusted by leaders at Barclays, UBS, Morgan Stanley 🔗 jessicaodwyer.co.uk | @jesstalksnutrition🎧 Listen & Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📱 Follow us on Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💡 If you found this episode helpful, like, comment, and subscribe. Share it with someone who could use a reset on how they make decisions. Let’s build better brains together—one choice at a time. Your decisions shape your life. Make every decision count. #DecisionFatigue #GutBrainConnection #BrainFog #FunctionalHealth #CognitivePerformance #StressManagement #HighPerformance #Biohacking #MentalClarity #BrainOptimization

    54 min
  6. 23. Why Your Closet Is Full But You Have Nothing to Wear With Fashion Tech CEO Julia K. Dietmar

    AUG 4

    23. Why Your Closet Is Full But You Have Nothing to Wear With Fashion Tech CEO Julia K. Dietmar

    The Intentional Wardrobe: Transform Your Fashion Choices & Beat Decision Fatigue  Ever stare into a closet packed with clothes and still feel like you have nothing to wear? Welcome to the hidden struggle of decision fatigue—the silent drain on your mental clarity and productivity. In this episode of Decisions That Count, neuroscientist Dr. Shawn Watson and co-host Michelle are joined by Julia K. Dietmar, Co-founder & CEO of OpenWardrobe, to unpack how intentional wardrobe choices can profoundly transform your daily routine and mental wellness. With over 20 years in retail tech and expertise in sustainable fashion, Julia shares practical strategies for simplifying your wardrobe, reducing cognitive overload, and making smarter, sustainable decisions—whether you're an entrepreneur, a gamer, a CEO, or someone seeking mindful living. 🎯 Key Insights You'll Gain: How your closet decisions impact your brain and daily performance Practical strategies for creating a stress-free capsule wardrobe The role of AI and technology in simplifying fashion decisions Why sustainability and resale value matter for your wallet and the planet How reducing fashion-related cognitive load boosts your productivity Chapters: 00:00 Introduction 03:02 Understanding Decision Fatigue in Fashion 05:58 Transforming Choices with Technology 08:53 The Role of AI in Fashion Decisions 12:07 Navigating Online Shopping and Decision Overload 15:05 Creating a Personalized Wardrobe Experience 17:49 The Psychology of Shopping and Creativity 21:06 Sustainable Fashion and Consumer Responsibility 24:07 Mindful Consumption and Capsule Wardrobes 27:18 Sustainability in Fashion: Cost Per Wear and Resale Value 34:44 The Role of Data in Fashion Decisions 36:01 Traceability and Transparency in the Fashion Industry 38:14 Cognitive Load and Fashion Choices 49:17 Living with Intention: Fashion as a Reflection of Identity From exploring the psychology of online shopping to understanding cost-per-wear and mindful menswear, this episode provides actionable steps to reclaim your mental clarity and live intentionally through your wardrobe. 🌟 About Our Guest: Julia K. Dietmar is the Co-founder and CEO of OpenWardrobe, a pioneer at the intersection of technology and sustainable fashion. With over two decades of experience in retail tech, Julia is passionate about making sustainability accessible and actionable. Her innovative approach combines AI and digital closets to empower consumers to make smarter fashion choices that benefit both their well-being and the environment. 🔗 Connect with Julia: LinkedIn: Julia K. Dietmar OpenWardrobe: openwardrobe.co 🔑 Keywords: Decision fatigue, sustainable fashion, wardrobe decisions, cognitive overload, mental clarity, productivity, fashion psychology, capsule wardrobe, mindfulness, sustainability, consumer behavior, AI in fashion, resale value, conscious consumerism🧠 Hosted by neuroscientist Dr. Shawn Watson and marketer-mum-marathoner Michelle, Decisions That Count explores how science-backed insights can help you overcome decision fatigue and unlock peak performance. 🎧 Listen & Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📱 Follow us on Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💡 If you found this episode helpful, like, comment, and subscribe. Share it with someone who could use a reset on how they make decisions. Let’s build better brains together—one choice at a time. Your decisions shape your life. Make every decision count. #DecisionFatigue #CognitiveResilience #GlobalLeadership #ArunHozack #RedBull #NeurosciencePodcast #PeakPerformance #CrossCulturalLeadership #Podcast #Numin #MentalClarity #DecisionMaking #Mindfulness #Focus #Biohacking #LeadershipPodcast

    52 min
  7. 22. What Red Bull Taught Me About Resilience & Authenticity with Arun Hozack

    JUL 30

    22. What Red Bull Taught Me About Resilience & Authenticity with Arun Hozack

    How Global Leaders Avoid Burnout | Arun Hozack on Cross-Cultural Decision-Making & Cognitive Resilience What does it take to lead billion-dollar brands across continents without burning out? In this episode of Decisions That Count, Dr. Shawn Watson and Michelle O’Brien sit down with Arun Hozack—former President of Red Bull Asia-Pacific and current CEO of SLS Performance—to unpack how intentional decision-making, cultural fluency, and cognitive resilience have shaped his 25+ year global leadership journey. From launching Red Bull across 17 markets and decoding Japan’s complex business culture to scaling startups like Juul Labs and now building Numin—a functional beverage to fight decision fatigue—Arun shares hard-won insights into how leaders can thrive amid constant cognitive load and high-stakes choices. 🔍 Key takeaways: How to decode cultural social codes and make effective decisions across borders The hidden cognitive costs of global leadership—and how to manage them Building trust, earning respect, and sustaining resilience over decades Red Bull’s grassroots marketing philosophy and why authenticity wins The real impact of decision fatigue—and how Numin is tackling it head-on Whether you're a founder, executive, or global team leader, this episode is packed with actionable strategies to protect your mental clarity, lead with intention, and make every decision count. 👇 Timestamps & Highlights: 00:00 – Introduction 03:00 – Multicultural roots & early ventures in South Africa 10:00 – Cracking the Japanese market & building trust 22:00 – Decision-making differences: Japan vs the US 30:00 – Red Bull's authentic brand strategy explained 38:00 – Leading Juul through chaos & lessons in resilience 44:00 – Cognitive overload & family sacrifices in international leadership 48:00 – Final reflections on purpose, parenting & global living 👤 About the Guest: Arun Hozack Arun Hozack is a global growth architect, brand strategist, and co-founder of SLS Performance. He’s led iconic brands including Red Bull and Juul Labs, launched markets across Asia, Africa, and North America, and now heads Numin, a clinically tested functional beverage developed with neuroscientists to combat decision fatigue. Known for his ability to scale vision into impact, Arun thrives where there’s no playbook—only bold ideas and high stakes. 🔗 Connect with Arun: LinkedIn - 🔗 Arun Hozack LinkedIn👥 Hosts: Dr. Shawn Watson – Neuroscientist & Founder Michelle O’Brien – Marketer, Mum, Marathon Runner 🚀 Keep Your Brain in Peak Gear - Subscribe for weekly episodes packed with actionable neuroscience, follow us on your favorite platform, and share this episode with someone who can’t afford another autopilot mistake. 🧠 Hosted by neuroscientist Dr. Shawn Watson and marketer-mum-marathoner Michelle, Decisions That Count explores how science-backed insights can help you overcome decision fatigue and unlock peak performance. 🎧 Listen & Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📱 Follow us on Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💡 If you found this episode helpful, like, comment, and subscribe. Share it with someone who could use a reset on how they make decisions. Let’s build better brains together—one choice at a time. Your decisions shape your life. Make every decision count. #DecisionFatigue #CognitiveResilience #GlobalLeadership #ArunHozack #RedBull #NeurosciencePodcast #PeakPerformance #CrossCulturalLeadership #Podcast #Numin #MentalClarity #DecisionMaking #Mindfulness #Focus #Biohacking #LeadershipPodcast

    50 min
  8. 21. The Cost of Not Making a Decision: With Behavioural Scientist Penny Locaso

    JUL 4

    21. The Cost of Not Making a Decision: With Behavioural Scientist Penny Locaso

    Is Your Silence Sabotaging Your Success? - Penny Locaso on Fear, Leadership & Decision Fatigue Are you holding back from making a decision that could change everything? In this powerful episode of Decisions That Count, neuroscientist Dr. Shawn Watson and co-host Michelle O’Brien sit down with behavioral scientist, leadership coach, and founder of HackingHappy.co, Penny Locaso, to explore the hidden cost of inaction—especially for ambitious women navigating fear, self-doubt, and societal expectations. We unpack the science behind decision fatigue, the authority gap, and why so many high-achieving women struggle to label themselves as experts—even when they’ve earned it. Penny shares her groundbreaking Intentional Adaptability® framework, insights on overcoming imposter syndrome, and practical strategies to break free from fear-based non-decisions that silently sabotage success. Whether you're a leader, entrepreneur, parent, or simply someone battling the mental load of modern life, this conversation offers deep insights and actionable tools to help you reclaim your voice, your impact, and your decision-making power. 🔍 Key Topics: The psychology of fear and non-decision How internalized conditioning silences expertise Why inaction drains mental energy Gender dynamics in leadership and pitching Building resilience and reclaiming expert authority Practical mindfulness and brain-optimization tools 🎯 You’ll learn: Why not deciding is a decision How to dismantle the “ick” factor around expertise The science behind decision fatigue—and how to overcome it Simple ways to reset your brain and take intentional action How to create inclusive environments that empower women to thrive 📌 Timestamps: 00:00 Introduction 05:52 Conditioning and Gender Dynamics 09:06 – Gender Gap in Leadership 18:02 – Empowerment & Resilience 33:38 – Mindfulness & Brain Resets 46:13 – Disrupting Autopilot Thinking 56:04 – Penny’s Top 3 Takeaways ✨ Guest: Penny Locaso Behavioral Scientist | Leadership Coach | Creator of the Intentional Adaptability® framework 🔗 Explore More from Penny Locaso: 🌐 Website: https://hackinghappy.co💼 LinkedIn: https://www.linkedin.com/in/pennylocaso📄 Expert Checklist: https://app.hackinghappy.co/howtobecomeanexpertchecklist📚 HBR Article on VC Bias: https://hbr.org/2017/06/male-and-female-entrepreneurs-get-asked-different-questions-by-vcs-and-it-affects-how-much-funding-they-get 🎧 Hidden Figures Podcast Series: https://hackinghappy.kartra.com/page/hiddenfigures 👥 Hosts: Dr. Shawn Watson – Neuroscientist & Founder Michelle O’Brien – Marketer, Mum, Marathon Runner 🚀 Keep Your Brain in Peak Gear - Subscribe for weekly episodes packed with actionable neuroscience, follow us on your favorite platform, and share this episode with someone who can’t afford another autopilot mistake. 🧠 Hosted by neuroscientist Dr. Shawn Watson and marketer-mum-marathoner Michelle, Decisions That Count explores how science-backed insights can help you overcome decision fatigue and unlock peak performance. 🎧 Listen & Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📱 Follow us on Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💡 If you found this episode helpful, like, comment, and subscribe. Share it with someone who could use a reset on how they make decisions. Let’s build better brains together—one choice at a time. Your decisions shape your life. Make every decision count. 📣 Ready to step into your expertise? Share this episode with a woman you admire—and call her what she is: an expert. 💡 #DecisionsThatCount #DecisionFatigue #Leadership #WomenInLeadership #PennyLocaso #Expertise #Empowerment #Mindfulness #MentalLoad #Neuroscience #CognitivePerformance #IntentionalAdaptability #AuthorityGap

    58 min

About

Unravel the science of impactful decision-making with neuroscientist Dr. Shawn Watson and Biotech CMO Michelle O'Brien. Combat decision fatigue and cognitive overload, gaining practical strategies for clarity, conviction, and focus in business, leadership, athletics, and daily life. Empowering you to make decisions that truly count.

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