Delivering D2C Value the Zappos Way with Aaron Magness, CMO at Thistle

When Tony Hsieh led Zappos to game-changing online success, he did it by putting the customer experience first. The story of the retailer is a marketing legend, and Aaron Magness was part of that.

Aaron is the CMO at Thistle. He also spent 3 and half years with Zappos, where he learned the advantages and skills involved in making the customer experience a top priority. Now he’s bringing that approach to Thistle to drive growth. He joins us to tell us all that he learned and how he’s applying that today.

Main Takeaways:

• Aaron’s takeaways from his time at Zappos
• How he creates the ultimate value for Thistle users
• How to best use and collect customer feedback

Links:

• Tony Hsieh: Happiness Leads to Profits
• Delivering Happiness by Tony Hseih

Dan’s Top Tools:

• Survicate
• PopSQL
• Segment

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