Design Next

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Design Next showcases voices from the heart of the global creative community. We discover the topics, challenges, and innovations shaping the design landscape today, and what’s coming next. Whether you're a creative professional, business leader, or design enthusiast, join us as we dive into the hot topics driving creativity and growth across the most ambitious studios in the world. www.itscraft.com

  1. 01 Creative Excellence: Emily Jeffrey-Barrett, Founder of Among Equals

    FEB 10

    01 Creative Excellence: Emily Jeffrey-Barrett, Founder of Among Equals

    Creative excellence in a world where no one cares Our guest today is Emily Jeffrey-Barrett, Founder and CEO of Among Equals. With studios in London and Dubai, Among Equals build the fastest growing brands in the world and help ambitious companies punch above their weight. They have a really strong point of view on branding: No one, in the real world, cares about brands. Among Equals help change that. We discuss what true collaboration with clients looks like now, working methods that actually let creativity thrive, and unearth Emily’s real take on the industry. “I am constantly haunted by lost opportunities. Have I squeezed everything that I possibly could out of this project? That is a natural feeling to have as a creative.” ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft

    42 min
  2. 12 Constant Creative Change: Natalie Prout, Co-founder & Strategy Partner, Mischief Maker

    12/08/2025

    12 Constant Creative Change: Natalie Prout, Co-founder & Strategy Partner, Mischief Maker

    Confronting Creative Change In this episode, Natalie Prout tackles the topic of change through many different lenses. How her measure of success has shifted completely, changing gears from her immense work at JKR to founding her own agency, and how parenthood has made her better at her job. Nat brings all of the qualities of an excellent strategist to this conversation; honesty, cut through, and excellent guidance to follow. “You have to get really comfortable with ambiguity and the fact that this might not be the right decision, but it feels like the right decision for now.” ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft

    48 min
  3. 11 Constant Creative Change: Max Ottignon, Co-Founder of Ragged Edge

    11/26/2025

    11 Constant Creative Change: Max Ottignon, Co-Founder of Ragged Edge

    We have a shared responsibility In this episode, Max Ottignon, Co-Founder of Ragged Edge, reflects on 18 years of building one of the most distinctive brand agencies. No stranger to change (after all, Ragged Edge has evolved in that time and repositioned themselves only this year) - Max encourages us all to get closer to the change we want to see. A real advocate for commercially successful work, he has a clear take on how we level up the value of design holistically, and bring the standards of the industry up with us. From the frustrations that pushed him out of advertising to the optimism that drives him today, Max shares the journey of building a creative business: hiring people better than you, holding your nerve through uncertainty, and refusing to compromise on quality - even when the industry feels overwhelmed by change. “There are too many compromises being made in quality at the service of speed and efficiency. We get to decide what happens next." ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft

    41 min
  4. 10 Constant Creative Change: Christian Widlic, Global Head of Design at Intuit Mailchimp

    11/04/2025

    10 Constant Creative Change: Christian Widlic, Global Head of Design at Intuit Mailchimp

    The real fundamentals of creative leadership We sit down with Christian Widlic, Global Head of Design at Intuit Mailchimp to talk about Constant Creative Change. Having worked across the globe at some of the most influential studios shaping the design landscape (hello, Nike, Collins, and Sagmeister), Christian is a firm believer in getting the fundamentals right. From design theory and the importance of first impressions to the role of positivity in leadership, Christian shares how major shifts and experiences have shaped his creative philosophy. We also unpack the evolving perception of brand-side studios, and how agencies can best position themselves as true creative partners. Listen to discover what Christian believes are the real fundamentals of great design, inspired leadership, and staying at your creative best. “I’ve learned that saying ‘I don’t know’ can be one of the most powerful things a leader can do.” ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft

    49 min
  5. 09 Constant Creative Change: Emma Baines, Head of Creative at Tony’s Chocolonely

    10/13/2025

    09 Constant Creative Change: Emma Baines, Head of Creative at Tony’s Chocolonely

    The leadership superpower we all have, but rarely use Emma Baines is Global Head of Creative at the world’s most loved purpose-driven chocolate brand, Tony’s Chocolonely. This episode continues our series theme of Constant Creative Change. We explore how big shifts have played a role in her career, and the change she’s on her own mission to make… She’s building the Lead Nice platform, rebranding the role of “niceness" in leadership, as a strength that delivers huge impact. We also cover the importance of strong personal values, and why now’s a perfect time to set your own. "Nice leaders build teams that stay. They build teams that are loyal. And guess what? Happy people create better work.” ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft

    42 min
  6. 08 Constant Creative Change: Lisa Smith, Global Chief Design Officer at Uncommon Creative Studio & D&AD President

    09/29/2025

    08 Constant Creative Change: Lisa Smith, Global Chief Design Officer at Uncommon Creative Studio & D&AD President

    Spearheading a positive future for the design industry Lisa Smith is Global Chief Design Officer at Uncommon Creative Studio, a new role that Lisa refers to as “sort of building a plane and flying at the same time!" Preivously, she held roles as Executive Creative Director at JKR, Executive Creative Director at Chobani, Head of Design at Wolff Olins, and Design Director at Moving Brands. Equally as impressive is her client list; featuring Burger King, Walmart, Mozilla and Paramount. Having grown her career across the UK and USA, in both agencies and in-house roles, collaborating with world-class creatives, and leading teams through significant change - her take on our series topic of Constant Create Change unearths some seriously informed opinion. We cover the art of “remixing teams,” the shifting demands of clients, craft versus speed, and Lisa’s vision for her D&AD presidency. “Let’s get back to making awesome stuff and and making things happen and fighting for things that you think are right. Some you'll win and some you'll lose - let's get that spirit back." ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft

    52 min
  7. 07 Constant Creative Change: Richard Swain, Global Principal at Further

    09/15/2025

    07 Constant Creative Change: Richard Swain, Global Principal at Further

    Building rituals and principles in creative leadership Richard Swain is Partner at Further, formerly known as DesignStudio. Having grown his career through strategy, Richard brings a strong point of view to his leadership role: building rituals, built on principles, is essential in providing a grounding force for greatness. This episode launches in the week that DesignStudio is rebranded as Further, signalling a bold evolution of its offer and ambition. They are the studio behind the Airbnb brand, and their case studies span the Premier League, Deliveroo, Nike, and FKA Twigs. Even amongst this momentous and exciting shift for the company, Richard is very honest and humble about his own experiences. We talk about aligning personal success with professional performance, pivoting due to new business fluctuation, and how his leadership style has developed. "There’s a difference between having raw talent, and being set up for success” ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft

    58 min
  8. 06 Constant Creative Change: Matt Owens, Co-Founder & Chief Design and Innovation Officer at Athletics

    08/25/2025

    06 Constant Creative Change: Matt Owens, Co-Founder & Chief Design and Innovation Officer at Athletics

    Rebel optimism: Getting ahead starts in your head. Matt Owens is a designer, entrepreneur, and author who brings his innovative thinking to business, strategy, design and technology. When it comes to embracing change, Matt is a master. He is Co-Founder and Chief Design and Innovation Officer at Athletics, an incredible brand studio based in Brooklyn. An agency that started life in an old boxing gym, hence the name, they are now in the ring with partners like Google, Amazon, Zapier, MOMA, and Major League Soccer - amongst many others just as impressive. How does Matt stay ahead? Rebel optimism. His mindset to confront the unknown with curiosity and confidence, not fear. His defiance against stagnation, in a positive way, will give you a boost to make your own leaps and bounds. “Yeah, this might be messy, uncertain, and uncomfortable, but we’ll figure it out and something great will come of it.” ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft

    47 min
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About

Design Next showcases voices from the heart of the global creative community. We discover the topics, challenges, and innovations shaping the design landscape today, and what’s coming next. Whether you're a creative professional, business leader, or design enthusiast, join us as we dive into the hot topics driving creativity and growth across the most ambitious studios in the world. www.itscraft.com

Information

  • Creator
    Craft
  • Years Active
    2025 - 2026
  • Episodes
    26
  • Rating
    Explicit
  • Show Website
    Design Next