Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Maggie Perotin

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

  1. 4H AGO

    EP # 223 - The Woman Behind the Podcast: Fun Facts, Deep Beliefs, and Why I Do What I Do

    Send us a text You've been listening to my podcast, hearing my voice, learning from my frameworks - but do you actually know who I am? Recently, I was running an event with local entrepreneurs, and someone mentioned they'd heard about the Diamond Effect Podcast. It hit me: my podcast is being talked about in rooms I'm not in, which means more of you are listening... but you might not really know Maggie. I'm naturally introverted. I love to teach and share value, but I don't often talk about myself. So today, I'm changing that. This is a more relaxed, fun episode where I'm sharing 10 fun facts about me and 10 core beliefs and values that drive everything I do - personally and in my business. What you'll discover in this episode: 10 Fun Facts - From the three languages I speak (with accents in all of them!) to my secret love of basketball, why I can seem intimidating at first, and the special significance of the number 23. 10 Core Beliefs and Values - The principles that guide everything I do, from respect and kindness to leadership, unlimited potential, love, and giving back. These aren't just nice ideas - they're the foundation of how I coach and how I live. My Journey to Coaching - How I went from 13+ years in corporate leadership (sales, operations, service excellence, people leadership, and more) to burning out, leaving it all behind, and building a business helping service-based entrepreneurs scale sustainably. Why This Episode Matters: If you've been listening to the podcast but don't really know the woman behind the microphone, this episode is for you. Understanding my values and beliefs will help you understand why I coach the way I do - and whether we're the right fit to work together. This is probably the most vulnerable episode I've ever recorded. I don't usually talk about myself like this. But I think it's time you got to know me beyond the business frameworks and strategies. Why Episode 223? The number 23 has special significance for me (you'll have to listen to find out why!), so this felt like the perfect episode to finally introduce myself properly. I hope you enjoy this more personal side of the podcast. Let me know what you thought - email me at maggie@stairwaytoleadership.com. Mentioned in this episode: Legacy Makers TV episode featuring my background, corporate burnout, and how I started my business story. You can watch it here https://insidesuccess.tv/programs/legacymakerstvcommaggie-perotin?category_id=237591Want to work together? Book a complimentary consultation at https://www.stairwaytoleadership.com/

    39 min
  2. OCT 10

    EP 222 - From $95K to Nearly $1M: How Glory Scaled Her Therapy Practice While Being Present for Her Kids

    Send us a text What does it really take to scale a service business to nearly seven figures without burning out or missing your kids' adolescence? In this episode, I'm sitting down with my client Glory Lichon, an Air Force veteran turned entrepreneur who grew GlowBright Therapy from a solo practice to serving over 2,000 families across three states with a team of 30 - all while being present when her kids come home from school every day. Glory's back on the podcast (her first appearance was a couple of years ago (EP # 70 - From overwhelmed therapist to confident CEO) to share how much she's grown since then and what it actually took to get there. What we cover: On Leadership Transformation: Why Glory was terrified to become a leader (and the mindset shift that changed everything)How military leadership experiences created limiting beliefs she had to overcomeThe quote that transformed how she sees leadership: "Leadership is about the growth and development of others"Why stepping into the CEO role was the key to serving more familiesOn Aligned Leadership: What "aligned leadership" really meansHow to make decisions when you're getting conflicting advice from every directionWhy your team should be your partners, not people you micromanageThe importance of revisiting your vision and values during hard timesOn Sustainable Growth: How Glory created time freedom with 30 team members (without working 24/7)The power of theme days, time blocking, and energy awarenessWhy her non-negotiables (meditation and gratitude) come before checking emailThe truth about "hustle culture" and why slowing down isn't failureHow she's building her second business (Elevate Beyond Boundaries) focused on empowering women entrepreneursKey Takeaways: Business growth isn't linear - and that's okayYou don't have to sacrifice your family to scale your businessSelf-awareness around mindset blocks is the first step to moving through themLeadership isn't about being bossy - it's about empowering others to join your missionSlowing down and grounding yourself actually helps you speed up and be more effectiveGlory's Journey at a Glance: Started GlowBright Therapy in 2019 as a solo speech language pathologistNow serves 2,000+ families across three statesGrew from $95K to nearly $1M in revenueBuilt a team of 30 (therapists + admin team)Created time freedom to be present with her kids throughout their adolescenceLaunched Elevate Beyond Boundaries to empower other women entrepreneurs through speaking and leadership developmentThis conversation is for every woman who's been told she has to choose between business success and being present for what matters most. Glory is living proof that you can have both. Connect with Glory: Instagram/Facebook: @gloryllichonWebsite: Https://elevatebeyondboundaries.comReady to scale your business sustainably without the burnout? Book a complimentary consultation with Maggie here - https://www.stairwaytoleadership.com/

    30 min
  3. OCT 3

    EP 221 - From Chaos to Systems: When to Document Your Processes

    Send us a text If your plate is full, your team needs you on site all the time, and clients still want to work with YOU specifically - you're not scaling, you're stuck. In this episode, I'm sharing exactly when and how to start documenting the processes that will take your business from chaotic growth to sustainable scaling. This episode is for you if: You're working alone but your plate is already full with clientsYou have a small team but you're still involved in everythingClients keep asking for you specifically (which feels good but limits growth)You're thinking about hiring but don't know where to start with trainingWhat we cover: Why mission, vision, and values aren't just "nice to have" when you're scalingThe real story of how lack of processes cost a corporate team their reputation (and how proper systems saved a quarter million dollars)Why "it's all in my head" stops working the moment you want to growHow to turn your unique way of doing things into intellectual propertyThe one mistake that creates overwhelm: trying to document everything at onceMy simple strategy for documenting processes without it becoming a massive projectKey takeaway: Culture eats strategy for breakfast. You can have the best growth strategy in the world, but without documented processes and strong culture, your scaling will create chaos instead of success. The businesses that scale sustainably don't wait until they're drowning to create systems - they document as they grow, one process at a time. Related episodes mentioned: Episode 153: Must Have Systems for Sustainable Business Scaling (June 14, 2024)Episode 183: Essential Systems for Scaling a Service Business (January 10, 2025)Ready to scale your business without the chaos and overwhelm? Book a complimentary consultation at Https://stairwaytoleadership.com

    22 min
  4. SEP 26

    EP # 220 - From Doing It All to Leading It All. How to Delegate Like a Pro

    Send us a text Feeling like you're drowning in your own business success? If you're trying to do everything yourself, you're not just burning out - you're actually holding your business back from real growth. In this episode, I'm breaking down the biggest myths that keep business owners stuck in "do-it-all" mode and sharing the exact framework I use to help clients go from overwhelmed solopreneurs to confident CEOs leading thriving teams. What we cover: Why being "irreplaceable" in your business is actually a trapThe 5 biggest fears that stop business owners from delegating (and how to overcome each one)My personal story of learning to delegate as a young supervisorWhy "they won't do it as well as me" is usually about control, not qualityThe 5 principles of effective delegation that actually workHow one client went from doing everything to enjoying library time with her kids while her team handled a major projectThe delegation myths we're busting: "There are no good people out there" (there are)"I can't afford help" (can you afford NOT to get help?)"I don't know how to manage people" (it's a learnable skill)This isn't about giving up control - it's about gaining the freedom to focus on what only you can do while building a business that can thrive without you being tied to it 24/7. Ready to stop being the bottleneck in your own business? This episode will show you exactly how to start. And if you want to work with Maggie, book a consultation call at https://stairwaytoleadership.com/

    29 min
5
out of 5
15 Ratings

About

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

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