5 episodes

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.

Digging Deeper Cornett

    • Marketing
    • 5.0, 2 Ratings

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.

    How Kroger is navigating 2020

    How Kroger is navigating 2020

    Curtis Midkiff, Jr., is the senior social strategist at Kroger. He joined Digging Deeper to talk about what the conversations, planning and response has been for his company and its reaction to social issues of the day. He and our own Jason Falls talked about influencer marketing social technology and much more in a revealing episode of Digging Deeper.

    • 37 min
    Will Brands Boycotting Facebook Make a Difference?

    Will Brands Boycotting Facebook Make a Difference?

    Brands are boycotting Facebook and other social media platforms to fight against the often passive way the social networks have handled hate speech from users. Though a daunting list of advertisers pulling billions of dollars from ad spend, will it make a difference? New York Times bestselling author Jay Baer visited Digging Deeper this week to offer his thoughts. 

    • 46 min
    Can you measure creativity?

    Can you measure creativity?

    Can you measure creativity? You certainly can if you're speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn in this week's episode of Digging Deeper. Penn is the chief data scientist at Trust Insights and one half of the long-running Marketing Over Coffee podcast. Our Jason Falls put him to the test of measuring creative and creativity, among other things.

    • 49 min
    We have entered the Age of Influence

    We have entered the Age of Influence

    Neal Schaffer's fourth book is out now and is called The Age of Influence. He visited with our Jason Falls on Digging Deeper to talk about influencer marketing today, how businesses can embrace it, what the challenges facing the practice are and how COVID-19 affects the marketplace.

    • 45 min
    What making creativity your business advantage means

    What making creativity your business advantage means

    Cornett president Christy Hiler joins Jason Falls to talk about the meaning of "Make Creativity Your Business Advantage." She also shares the challenges of managing a business and agency in the COVID-19 era and what she's learned working in a non-traditional office setting as both a leader and strategist.

    • 47 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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