Digging into Data-Informed Events with Palmer Houchins

In this episode of Checked In, host Camille White-Stern meets with VP of Marketing at G2 Palmer Houchins. 

From using data to craft G2's event strategy to using numbers to align executives around events, Palmer provides advice to marketers looking to build smarter, more effective programs.
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Listen to Using Data to Build a Third-Party Event Strategy That Gets Results with Alex Reynolds Part 1 & 2: https://splashthat.com/podcast

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