Digital PR Explained

Britt Klontz
  • 5.0 (11)
  • MARKETING

Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR. In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional looking to stay informed or new to the field and eager to learn, this podcast is designed for you.

  1. AUG 19

    Inside the PR Strategy of Cause-Driven Celebrity Campaigns

    What does it really take to get a celebrity on board for a purpose-driven campaign and make sure the spotlight stays on the cause? In this episode, journalist-turned-PR-pro Nez Sevim-Lawrence shares how she vets celebrity partners, navigates potential risks, and ensures media coverage is meaningful (not just flashy). From coordinating with Judi Dench to managing unexpected red flags, Nez offers a behind-the-scenes look at what makes these campaigns successful and what can cause them to fall flat.

    22 min

  2. AUG 12

    How to Pitch Your Founder Story (and Actually Get a Response)

    The story behind your brand can be the difference between a pitch that’s ignored and one that lands. In this episode, Nicole Pomije, founder of The Cookie Cups and co-founder of Pitch Peach, shares how she’s turned personal milestones, pivots, and challenges into national media coverage. From tailoring your pitch to different audiences to building lasting journalist relationships, you’ll learn how to craft and share a founder story that actually gets a response.

    23 min

  3. AUG 5

    How a Brooch Ended Up on Kendrick Lamar at the Super Bowl

    When Kendrick Lamar took the stage at the Super Bowl halftime show, he was wearing a brooch from Yael Fraynd’s client, Rahaminov Diamonds. In this episode, Yael shares how a last-minute stylist text turned into a career-defining PR moment and what it really takes to be the kind of team stylists trust when it counts. From building relationships to managing expectations, this one’s packed with lessons for PR pros across every industry.

    21 min

  4. JUL 29

    How One Publicist Landed Her Client on CNN's Anderson Cooper 360

    Landing a CNN segment isn’t about one perfect pitch; it’s about timing, persistence, and a lot of behind-the-scenes prep. In this episode, Natalia Buia of Gold Candor PR shares how she secured a feature for her client, DeepMedia, on Anderson Cooper 360. We cover what made the story stand out, how she supported producers, and why patience is a must in broadcast PR.

    31 min

  5. JUL 22

    From Spy Balloons to Swifties with Aliza Bran on Her Wildest PR Pitches

    What do spy balloons, Taylor Swift, and a viral WIRED video have in common? Aliza Bran. In this episode, Aliza, Director of Media Relations at the International Spy Museum, shares the story behind some of her wildest PR wins, including a cold pitch that became one of WIRED’s biggest YouTube hits. We talk about what makes a successful media relationship, how to pitch unconventional stories, and why curiosity is a PR pro’s greatest asset.

    32 min

  6. JUL 15

    Gayle Falkenthal on Lessons from San Diego Pride’s Leadership Crisis

    Crisis comms expert Gayle Falkenthal joins the show to unpack the San Diego Pride leadership fallout: what went wrong, what should’ve happened first, and how nonprofits can rebuild trust when internal issues go public.

    26 min

  7. JUL 8

    Public Media, PR, and the Fight Ahead

    Public media is at risk of significant funding cuts, and PR professionals should take note. In this episode, I share why this issue is personal to me, why it matters to the future of journalism and public relations, and what we can actually do to push back.

    10 min

  8. JUL 1

    How Thought Leadership Gets You on a Journalist’s Radar

    In this solo episode, Britt explains how consistent, strategic thought leadership can help journalists find you. Learn why your online presence matters more than ever in the age of AI-powered search and how to build one that attracts media attention. Includes real examples, actionable tips, and suggestions for tools like SparkToro and BuzzSumo to help you get started.

    9 min
See All (59)

Trailer

5
out of 5
11 Ratings

About

Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR. In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional looking to stay informed or new to the field and eager to learn, this podcast is designed for you.

Information

  • Creator
    Britt Klontz
  • Years Active
    2024 - 2025
  • Episodes
    59
  • Rating
    Clean
  • Copyright
    © Britt Klontz
  • Show Website
    Digital PR Explained

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