Digital Public Relations Digital PR Podcast

Kylee, Ava, and Basma discuss the the harsh beauty standards that come from social media and its effect on women's mental health. They also relate these hot button topic back to predatory PR marketing tactics from beauty brands.

In this podcast, hosted by Francesca Malinky and Chloe Cornely, discusses how relationships are viewed on social media.

In a digital age, online relationships are a popular topic of content on social media. Although, are these relationships affecting the viewers perception of what real relationships are like? In this podcast, we dive deeper into specific creators and whether or not their content is as authentic as it needs to be.

Creators such as Adrien and Carson, Alix Earle and NFL man, Pookie and others commonly know for relationship content have a major influence on viewers. Today we focus on their content and analysis the authenticity. Is it ethical to share only the good parts? should more people be sharing the bad parts too? What is your take on this topic? include many of the questions we discuss in todays podcast.

"Influencer Alix Earl rose to popularity by utilizing PR content strategically, collaborating with other influencers, and implementing creative social media strategies. She started her career by choosing captivating material for many platforms, and audiences were immediately drawn to her real and accessible content. By use of tactical partnerships with companies and other influencers, Alix broadened her audience, reaching undiscovered segments and cultivating a devoted fan base. However, it was her clever use of public relations strategies that made her an iconic name. By utilizing media exposure, partnerships, and carefully constructed narratives, Alix successfully established a brand that connected with her audience and established her as a prominent figure in the influencer industry."

Show notes:

1:00 Start up of Alix Earls fame
2:00 First TikTok she posted that got the most views. Start up of her TikTok fame
3:00 How relatable her content is which shows in her views
4:00 Started getting invitations to big events/getting PR packages which grew her fame and content
5:00 How she compares to old TikTok influencers
6:00 She’s using her podcast as advertising for herself.
7:00 PR specialist to elevate her game. What would we do?
8:00 Alix should make a product to elevate her fandom.
9:00 Elevating her blog.
10:00 Drama of boyfriend and ex-girlfriend leverage.
11:00 If we ever met her,. Presentation of herself and wrap up.


Relevant links and sources to Alix Earle:
https://www.tiktok.com/@alixearle?lang=en
https://influencermarketinghub.com/glossary/virality/
https://www.linkedin.com/pulse/unlocking-viral-success-strategies-achieving-content-virality/
https://people.com/style/who-is-alix-earle-tiktok-makeup-star/

In this week’s episode of the Digital PR Podcast, Brookelyn, Caroline and Taylor dissect the public relations magic of three iconic celebrity duos. From Pitbull and Dolly to Martha and Snoop to Addison and Kourtney, all three duos serve up creative strategies and viral social media moments.

Introduction [0:29]
Pitbull & Dolly Parton [0:48]
Martha Stewart & Snoop Dogg [05:38]
Addison Rae & Kourtney Kardashian [09:06]
Our Theories [11:20]
Conclusion [14:49]

Thanks for listening to the Digital PR Podcast! Who is your favorite celebrity dynamic duo and who did we miss? Let us know in the comments.

Thanks for tuning in to our podcast! Here are some highlights of what we covered:


Introduction: AI can give you issues when trying to create content. Whether the script doesn’t make sense or it isn’t the length you need, AI will almost always keep you hanging.

Willy Wonka Experience: This event that gained worldwide attention ended up being a disappointment after all of the promotion pieces that were created by AI ended up looking nothing like what was advertised.

Celebrity Scandals: Not everything is what it seems in the world of public relations especially when it comes to celebrity scandals. Be sure to fact-check all of the information you see online!


We discussed the power that AI has specifically in the world of public relations. From celebrities and brands to everyday people AI has its hands in the lives of everyone.

We are excited to share insights on the art of crisis management in PR. Here's a quick summary of what we covered:

- Preparation: Have a robust crisis plan ready to tackle unforeseen challenges swiftly.
- Information Management: Gather accurate data before crafting your response.
- Swift Action: Timely responses are crucial to mitigate damage in the digital age.
- Transparency: Be forthright and take ownership of any missteps.
- Continuous Improvement: Learn from crises to enhance future strategies.

We examined notable cases like Peloton and Balenciaga, emphasizing the importance of transparent and rapid communication. Digital PR tools play a vital role in crisis containment and reputation management.