Dirt And Vert

East Coast Adventures

Run, party, repeat! Welcome to the East Coast Adventures Dirt and Vert podcast, where we talk all things running, racing, and training to help you get ready for your next big adventure. Learn from our successes and our failures, and have fun at the same time. Join us right here, every week with inspiring guests who share their captivating tales from the trails. And remember, nobody cares... run faster!!

  1. From Trail Miles to High Carbs: The Hyperlyte Story with Co-Founder Jeremy Bohnett

    6D AGO

    From Trail Miles to High Carbs: The Hyperlyte Story with Co-Founder Jeremy Bohnett

    This week on the Dirt and Vert Podcast, we’re joined by Jeremy Bohnett, the co-founder of Hyperlyte Liquid Performance. Jeremy’s journey is a fascinating transition from the world of long-distance thru-hiking to the high-intensity realm of 100-mile ultra-marathons. We dive into the "why" behind Hyperlyte, a nutrition company born out of the need to simplify the complicated world of endurance fueling. Jeremy breaks down the science of their high-carb, high-sodium formulas and why they chose an "authentic, messy" brand identity that reflects the reality of trail running over a polished corporate image. Whether you’re curious about the mental shift from walking across the country to running 100 miles, or you're looking for a better way to manage your race-day gut, this conversation with Jeremy is packed with entrepreneurial grit and trail wisdom. Chapters 00:00 Introduction to Jeremy Bonet and Hopper Lot 03:01 Jeremy's Journey from Thru-Hiking to Trail Running 06:02 Transitioning from Hiking to Running: Challenges and Growth 08:42 The Allure of the 100-Mile Race 11:49 The Community and Camaraderie in Ultra Running 14:42 Fueling Strategies for Endurance Races 17:54 The Science Behind Hopper Lot's Formulation 20:51 Launch and Growth of Hopper Lot 25:04 Timing and Luck in Marketing 28:46 The Importance of Branding 30:02 Reflecting on Success 32:54 The Simplicity of Running 35:49 What Sets Hopper Lot Apart? 40:28 Pride in Authenticity 42:02 Favorite Gear and Products

    49 min
  2. Redefining Possible: Ashley Pipkin on Finding Her Strength in the Dirt

    JAN 30

    Redefining Possible: Ashley Pipkin on Finding Her Strength in the Dirt

    This week on the Dirt and Vert Podcast, we sit down with the newly crowned MAD Backyard Ultra Course Record Holder, Ashley Pipkin! Ashley's story is the ultimate proof that you don't need to be a "lifelong athlete" to dominate the ultra scene. She takes us through her transformation from a non-athletic childhood to outlasting the field and rewriting the record books. We dive deep into the specific mental grit required to run loops until you're the last one standing, her "eat everything" nutrition strategy, and why she values raw, real-life trail experiences over the curated world of social media. From her first "accidental" interest in long distances to her upcoming goals at the legendary Barkley Fall Classic, Ashley breaks down the mindset of a champion and the importance of having a rock-solid support system (shoutout to her husband!) in your corner. Takeaways: Ashley transitioned from recreational running to competitive ultra running after college. She emphasizes the importance of nutrition and eating enough during races. Ashley enjoys the community aspect of ultra running and the friendships formed. Her first 50K was a challenging but rewarding experience, leading to her interest in longer distances. She has a strong focus on mental preparation and self-discovery through running. Ashley believes in the importance of setting personal goals and pushing limits. She has learned to embrace the challenges and unpredictability of ultra races. Her husband plays a crucial role in her support system during races. Ashley finds joy in the beauty of nature while running and values the real experiences over social media. She is excited about future races and the potential for personal growth in her running journey.

    1h 17m
5
out of 5
12 Ratings

About

Run, party, repeat! Welcome to the East Coast Adventures Dirt and Vert podcast, where we talk all things running, racing, and training to help you get ready for your next big adventure. Learn from our successes and our failures, and have fun at the same time. Join us right here, every week with inspiring guests who share their captivating tales from the trails. And remember, nobody cares... run faster!!

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