Dirt And Vert

East Coast Adventures

Run, party, repeat! Welcome to the East Coast Adventures Dirt and Vert podcast, where we talk all things running, racing, and training to help you get ready for your next big adventure. Learn from our successes and our failures, and have fun at the same time. Join us right here, every week with inspiring guests who share their captivating tales from the trails. And remember, nobody cares... run faster!!

  1. From Trail Miles to High Carbs: The Hyperlyte Story with Co-Founder Jeremy Bohnett

    FEB 6

    From Trail Miles to High Carbs: The Hyperlyte Story with Co-Founder Jeremy Bohnett

    This week on the Dirt and Vert Podcast, we’re joined by Jeremy Bohnett, the co-founder of Hyperlyte Liquid Performance. Jeremy’s journey is a fascinating transition from the world of long-distance thru-hiking to the high-intensity realm of 100-mile ultra-marathons. We dive into the "why" behind Hyperlyte, a nutrition company born out of the need to simplify the complicated world of endurance fueling. Jeremy breaks down the science of their high-carb, high-sodium formulas and why they chose an "authentic, messy" brand identity that reflects the reality of trail running over a polished corporate image. Whether you’re curious about the mental shift from walking across the country to running 100 miles, or you're looking for a better way to manage your race-day gut, this conversation with Jeremy is packed with entrepreneurial grit and trail wisdom. Chapters 00:00 Introduction to Jeremy Bonet and Hopper Lot 03:01 Jeremy's Journey from Thru-Hiking to Trail Running 06:02 Transitioning from Hiking to Running: Challenges and Growth 08:42 The Allure of the 100-Mile Race 11:49 The Community and Camaraderie in Ultra Running 14:42 Fueling Strategies for Endurance Races 17:54 The Science Behind Hopper Lot's Formulation 20:51 Launch and Growth of Hopper Lot 25:04 Timing and Luck in Marketing 28:46 The Importance of Branding 30:02 Reflecting on Success 32:54 The Simplicity of Running 35:49 What Sets Hopper Lot Apart? 40:28 Pride in Authenticity 42:02 Favorite Gear and Products

    49 min
5
out of 5
14 Ratings

About

Run, party, repeat! Welcome to the East Coast Adventures Dirt and Vert podcast, where we talk all things running, racing, and training to help you get ready for your next big adventure. Learn from our successes and our failures, and have fun at the same time. Join us right here, every week with inspiring guests who share their captivating tales from the trails. And remember, nobody cares... run faster!!

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