The WARC Podcast

WARC
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  • MARKETING
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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

  1. HÁ 4 DIAS

    Revisiting '100 things a planner should know'

    100 things a planner should know' has been a strategist's field manual for years. Its author, Charles Wigley, joins WARC's David Tiltman to discuss some of that advice, how he applied it in his own career – and what it means in the current industry climate.

    44min

  2. HÁ 6 DIAS

    Big Tech's continued dominance defines 2025 ad spend

    The Amazon/Alphabet/Meta triopoly is on track to record real growth of 89.1% between 2020 and the end of 2027, almost five times faster than all other media owners combined, according to WARC's Q3 2025 global forecast. WARC's James McDonald and Alex Brownsell crunch the numbers.

    17min

  3. 25 DE SET.

    Do marketers need to think like engineers?

    Structured, data-driven thinking scales companies. Should marketers adopt the same mindset? Sorin Patilinet joins WARC's David Tiltman to discuss his new book, Marketing Effectiveness: Applying Marketing Science for Brand Growth.

    41min

  4. 23 DE SET.

    The rise and rise of Reddit

    Reddit’s ad revenue is forecast to grow 49.6% this year. WARC's Alex Brownsell and Celese Huang, with VCCP's Ayaz Hussain, discuss what Reddit offers marketers in search of organic community.

    23min

  5. 18 DE SET.

    Lessons from ecosystem brands

    What do Apple, Disney and Pedigree have in common? They're all ecosystem brands. WARC's Anna Hamill and Catherine Driscoll discuss insights from The WARC Guide on how build a successful ecosystem brand, or partner with one.

    18min

  6. 16 DE SET.

    Labubu what? How pop culture drives soft power

    With Labubus and K-Pop Demon Hunters offering escapism from the headlines, WARC's Rica Facundo explores the role of pop culture in soft power with Michael Patent (Culture Group) and Shilpa Sinha (McCann APAC).

    35min

  7. 11 DE SET.

    The Effective CMO: Telstra's Brent Smart

    Aussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss Telstra's brand evolution.

    36min
  8. Global Ad Trends: The changing shape of TV

    9 DE SET.

    Global Ad Trends: The changing shape of TV

    A fierce debate has broken out about the definition of television in 2025. Should TV advertising be defined by format, device or media owner? WARC's David Tiltman and Alex Brownsell are joined by guest editor Omar Oakes to examine the evidence.

    36min
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Sobre

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Informações

  • Criado por
    WARC
  • Anos de atividade
    2021 - 2025
  • Episódios
    378
  • Classificação
    Livre
  • Copyright
    © WARC
  • Site do podcast
    The WARC Podcast

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