The WARC Podcast

WARC
  • 5.0 (10)
  • MARKETING
  • UPDATED WEEKLY

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

  1. 1D AGO

    Breaking the 'efficiency death spiral' and the CMO-CEO transition

    Les Binet and Will Davis share new research on efficiency vs reach, Alastair Macrow (McDonalds) cracks the C-suite code, and big picture effectiveness trends from the IPA's Laurence Green and WARC's David Tiltman. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill.

    45 min

  2. 3D AGO

    Beats, bots and influence: new effectiveness research you need to know

    Groundbreaking new studies on influencer measurement, music's outsized impact on effectiveness, and provocations on AI. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill. We hear from Dom Charles, Managing Director for Audience Intelligence & Marketing Science at Wavemaker UK; Roscoe Williamson, Global Strategy Director, MassiveMusic; Will Lion, CSO, BBH; Oliver Feldwick, Chief Innovation Officer, T&P; Sandra Peat, UK Partner, Spikes

    40 min

  3. OCT 9

    Less bland, more brilliance: strategy skills for a new era

    The world is changing, and strategy skillsets need to evolve with it. As part of Future of Strategy week, Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skills for a new era of marketing. The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.

    49 min

  4. OCT 8

    How strategists can get their groove back

    According to WARC’s new Future of Strategy report, strategists are feeling stuck. Siddhant Lahiri and Steve Walls join Rica Facundo to discuss how strategy can get its groove back. The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.

    42 min

  5. OCT 7

    Ad agency strategists face a turning point: what's next?

    80% of strategists believe the discipline faces a crossroads as agency business models strain. For Future of Strategy week, Suzanne Powers, Faris Yakob and Tom Morton are back with WARC's Lena Roland to discuss WARC's annual survey of strategists. The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.

    38 min

  6. OCT 2

    Revisiting '100 things a planner should know'

    100 things a planner should know' has been a strategist's field manual for years. Its author, Charles Wigley, joins WARC's David Tiltman to discuss some of that advice, how he applied it in his own career – and what it means in the current industry climate.

    44 min

  7. SEP 30

    Big Tech's continued dominance defines 2025 ad spend

    The Amazon/Alphabet/Meta triopoly is on track to record real growth of 89.1% between 2020 and the end of 2027, almost five times faster than all other media owners combined, according to WARC's Q3 2025 global forecast. WARC's James McDonald and Alex Brownsell crunch the numbers.

    17 min

  8. SEP 25

    Do marketers need to think like engineers?

    Structured, data-driven thinking scales companies. Should marketers adopt the same mindset? Sorin Patilinet joins WARC's David Tiltman to discuss his new book, Marketing Effectiveness: Applying Marketing Science for Brand Growth.

    41 min
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Ratings & Reviews

5
out of 5
10 Ratings

About

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Information

  • Creator
    WARC
  • Years Active
    2021 - 2025
  • Episodes
    383
  • Rating
    Clean
  • Copyright
    © WARC
  • Show Website
    The WARC Podcast

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