Do the Work

Reuben & Terri Driedger
  • 4.8 (21)
  • BUSINESS
  • UPDATED BIWEEKLY

Welcome to Do the Work.  The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice. Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier. He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way. If you’re ready to stop consuming and start building, this podcast is your playbook.

  1. 21H AGO

    Better Content, Better Management, and Why Specificity Changes Everything

    In this episode of Do The Work, we’re breaking down two skills that can dramatically change the trajectory of your business: creating better content and becoming a more effective leader. We start by diving into the 1% rule of content creation..why your content does not need to be perfect to work, but why small improvements over time can completely change your growth. We break down practical ways to improve your hooks, visuals, audio quality, storytelling, and creativity without becoming overwhelmed or stuck chasing perfection.  We also talk about one of the biggest content hacks most creators ignore: turning real conversations with clients and prospects into content ideas that actually resonate.  Then Terri shifts into a powerful conversation around management and leadership  especially for business owners hiring their first VA, setter, co-coach, or admin support. We unpack why vague communication creates frustration on both sides and how specificity changes everything when leading a team.  If you’ve ever felt like people on your team “should just know what you mean,” this episode is probably for you. 😅 We finish with rapid-fire Q&A around mini ads, how quickly followers can turn into clients, and whether mini ads can still work for newer coaches or higher-level businesses scaling past six figures. Free Resource Want our free mini ad training + content hook ideas? DM us on Instagram with “MINI ADS” and we’ll send them over. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    24 min

  2. MAY 4

    3 Real Client Success Stories, Why Some Scale Fast, and the Truth About Entrepreneurship

    In this episode of Do The Work, we’re doing something different.. breaking down 3 real client success stories and the exact reasons these practitioners created major momentum in their businesses.  We share the journeys of three health professionals who all came into our world at different stages: • One went from brand new to her first $12K month in 6 months • One went from averaging $1K months to $17K months • One went from $3K months to nearly $50K in a single month But this episode isn’t just about revenue numbers. It’s about what actually created those results and why many others never experience them.  We break down the common traits these clients shared: • Getting highly specific with who they help • Using proven strategies consistently • Sticking with the process long enough for momentum to compound • Improving their sales skills • Having real work ethic when results weren’t immediate  We also have an honest conversation about entrepreneurship itself: why it’s hard in the beginning, hard during growth, and still hard at higher levels. If you’re chasing “easy business,” this episode will recalibrate you.  And most importantly, why impact often becomes the fuel that helps great business owners keep going when money alone won’t.  In this episode, we cover: • 3 real client growth stories and what changed for them • Why specificity makes every strategy work better • Why Month 1–2 often feels slow (and why that’s normal) • How momentum compounds after consistency • Why many people quit right before results arrive • The truth about scaling: every level has hard seasons • Why impact is stronger motivation than money alone • What separates successful clients from struggling ones Free Resource Want help becoming our next case study? DM us on Instagram with “CASE STUDY” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    21 min

  3. APR 27

    Freebies That Convert, The KPIs That Matter, and Why Awareness Changes Everything

    In this episode of Do The Work, we’re breaking down two of the most important levers for growing your business right now: creating freebies that actually convert and tracking the numbers that drive growth. We start by diving into how freebies have evolved and why the old “educational PDF” approach no longer works. Today, the best-performing freebies are simple, actionable, and focused on solving a specific, immediate problem your ideal client is facing in their day-to-day life.  We walk through real examples (including some from our clients) and show you how to shift from “teaching information” to driving implementation because freebies that get used are the ones that turn into clients.  Then we shift into a conversation every entrepreneur needs to hear: tracking your numbers. We break down why most people avoid data, how simply increasing awareness can improve results, and the exact KPIs you should be tracking each week if you want to grow consistently.  We also talk about how to analyze your data without emotion, identify your biggest bottlenecks, and focus on the actions that actually move your business forward, not just the ones that feel productive.  In this episode, we cover: • Why most freebies don’t convert anymore • The difference between teaching vs solving in your free content • How to create simple, actionable freebies your audience will use • Why PDFs often fail (and what to use instead) • The key numbers every coach should track weekly • How awareness alone can improve your results • How to identify your biggest business bottlenecks • Why data should always come before emotion Free Resource Want help creating a freebie that actually converts? DM us on Instagram with “FREEBIE” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    24 min

  4. APR 20

    Bingeable Content, Warmer Leads, and Why Sales Get Easier When People Watch More

    In this episode of Do The Work, we’re breaking down one of the most powerful (and overlooked) strategies for growing your business: creating content that leads to more content and ultimately, more clients. We’ve noticed a clear pattern inside our business: the clients who buy are the ones who consume the most content. From Instagram → to longer videos → to workshops, quizzes, and resources.. the more time someone spends with you, the easier it becomes for them to trust you and invest.  We talk about how to build a simple content ecosystem that turns short-form content into deeper engagement, and why this strategy becomes especially powerful once you’re scaling past $10K–$20K months.  We also break down a major mistake most coaches make: booking a sales call… and then going silent. Instead, we explain how to keep leads warm by sending relevant content, continuing the conversation, and increasing the likelihood they show up ready to buy.  Then Terri dives into the 1% rule, a leadership principle that can dramatically improve your results with clients, team members, and even in your personal life. Addressing small issues early prevents bigger problems later, and is one of the biggest differences between average and exceptional coaches.  We wrap up with Q&A covering handling objections in DMs, gender targeting in your niche, and whether sales calls are still necessary as you grow your business. In this episode, we cover: • Why your best clients consume the most content • How to create “bingeable” content that builds trust faster • The 47-minute rule and why it matters for conversions • How to turn short-form content into long-form engagement • Why you should never go silent after booking a sales call • How to warm leads using content you’ve already created • The 1% rule and how it improves leadership and client results • Why sales is still a skill you must learn (especially early on) Free Resource Want help building a content system that actually converts? DM us on Instagram with “CONTENT SYSTEM” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    27 min

  5. APR 13

    Stop Coaching in the DMs, Niche Down Faster, and What’s Actually Working Right Now

    In this episode of Do The Work, we’re sharing several insights straight from our client community. The real strategies health practitioners are using right now to grow faster and sign better clients.  We start by breaking down a common mistake practitioners make in their DMs: coaching instead of leading the conversation. When you diagnose, prescribe, and give away solutions for free, people stop seeing your service as something they need to invest in. Instead, the goal is to guide conversations toward discovery and leadership, not free coaching.  We also talk about one of the biggest growth accelerators in the health coaching space: niching down. When you specialize and speak directly to a specific problem, trust builds faster and ideal clients are far more likely to invest in your services.  Along the way, we share real examples from our clients who are seeing success with mini ads, myth-busting content, and humor-based reels that are attracting new followers and generating conversations every week.  In this episode, we cover: • Why coaching in the DMs hurts your sales • How to lead conversations instead of giving free advice • Why niching down helps clients trust you faster • The danger of constantly switching your niche • How mini ads are helping practitioners grow their audience • Why myth-busting content is performing well right now • How humor can improve engagement on social media Free Resource Want to learn the mini ad strategy our clients are using to grow faster? DM us on Instagram with “MINI ADS.” About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    16 min

  6. APR 6

    Your Content Is Attracting the Wrong Clients (Here’s How to Fix It)

    In this episode of Do The Work, we’re breaking down a hard truth most coaches need to hear: the clients you’re attracting are a direct reflection of your content. If you’re getting the wrong leads, low-quality calls, or people you don’t actually enjoy working with, it’s not random. It’s your messaging, your visuals, and how clearly (or unclearly) you’re calling out your ideal client.  We walk through real examples from our clients including how small tweaks in copy, visuals, and wording can completely change the type of people coming into your business. From who you call out on screen, to what’s happening in the background of your videos, everything matters more than you think.  Then Terri breaks down how to hire the right people as you scale, including how to structure job postings, filter applicants efficiently, and why culture fit matters more than skill in the early stages of building a team.  We also answer listener questions around Instagram Stories strategy, boosting posts, and how to think about organic vs. paid content moving forward. In this episode, we cover: • Why your current results are a reflection of your content • How to attract better clients through clearer messaging • The importance of visuals (not just words) in your content • How to audit your content using outside feedback or AI • How to structure job postings to attract the right candidates • Why filtering applicants early saves massive time • The difference between organic content vs. paid ads • What’s currently working with Instagram Stories Free Resource Want help fixing your messaging so you attract better clients? DM us on Instagram with “CONTENT” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    24 min

  7. MAR 30

    Raise Your Prices, Offer More Calls, and Why Followers Actually Matter

    In this episode of Do The Work, we’re breaking down a few of the biggest shifts that can immediately change the trajectory of your business: raising your prices, offering more calls, and focusing on the right metrics. We start with pricing and why charging more doesn’t just increase revenue, it actually leads to better clients, higher adherence, stronger results, and more referrals. If you’ve been undercharging, this is your sign to rethink it.  Then we dive into one of the simplest growth levers most practitioners overlook: offering more calls. We break down the difference between outcome goals (getting clients) vs. process goals (offering calls), and why shifting your focus can dramatically increase your results.  Terri also walks through how quarterly planning and data tracking can completely change how you run your business. Helping you identify bottlenecks, stay focused, and make better decisions instead of guessing your way forward.  We also tackle a big misconception: “Followers don’t equal clients.” We break down why that statement is often misunderstood and why growing the right audience is still one of the fastest paths to more sales.  Plus, we cover how to think about referrals and building relationships with in-person practitioners to grow your client base outside of Instagram. In this episode, we cover: • Why charging more leads to better clients and better results • How to know when it’s time to raise your prices • Why offering more calls is the fastest way to increase revenue • Process goals vs. outcome goals (and why this matters) • How quarterly planning helps you focus on what actually moves the needle • Why more (and better) followers = more opportunities to sell • The truth about “followers don’t equal clients” • How to build referral relationships with other practitioners Free Resource Want help auditing your pricing or building a better sales process? DM us on Instagram with “PRICING” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    21 min

  8. MAR 23

    From 1:1 to Hybrid Coaching, Hard Business Decisions, and Selling to Hesitant Leads

    In this episode of Do The Work, we’re breaking down what happens after a practitioner builds a strong one-on-one offer and starts asking the next big question: How do I scale this without hurting client results?  We walk through the natural progression many health practitioners make as they grow, starting with a high-touch 1:1 model, then gradually evolving into a more leveraged hybrid offer that includes less one-on-one time, more structure, and often a community or group component. We talk about why this shift can improve profit, capacity, and client experience when it’s done at the right stage.  Then Terri shares a behind-the-scenes leadership lesson around making hard decisions that are best for the business, not just what feels easiest or nicest in the moment. As a company grows, there has to be a shift from “what do I want to do?” to “what actually serves the business, the clients, and the team long term?”  We also answer listener questions about: how to handle leads who share major struggles but seem low-commitmenthow to generate more content ideas without copying competitorshow to handle spouse objections on sales callswhen to take the call anyway versus when to cancel it In this episode, we cover: • Why 1:1 is still the fastest path to $10K–$20K months • How practitioners transition from pure 1:1 to hybrid delivery • Why more experience lets you deliver better results in less time • When Voxer, group support, and lower call volume can work well • Why doing what feels best for you isn’t always best for the business • How to challenge low-commitment leads with better questions • How to use competitor content for inspiration without copying • How to think through spouse objections on sales calls Free Resource Want help building an offer that scales without sacrificing results? DM us on Instagram with “HYBRID” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    18 min
See All (60)

4.8
out of 5
21 Ratings

About

Welcome to Do the Work.  The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice. Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier. He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way. If you’re ready to stop consuming and start building, this podcast is your playbook.

Information

  • Creator
    Reuben & Terri Driedger
  • Years Active
    2018 - 2026
  • Episodes
    60
  • Rating
    Clean
  • Copyright
    © 2026 Do the Work
  • Show Website
    Do the Work