Doing It Anyway

Jess Hugo

The podcast for high achieving women who do it anyway. Hosted by Jess Hugo, known for her 20kg transformation and her grounded, no fluff approach to discipline, confidence, and self-trust. This show is about navigating a full life: ambition, identity shifts, relationships, routines, and showing up for yourself when things aren’t perfect. Expect honest conversations about growth, consistency, and becoming the woman who leads her life, not just her schedule. New episodes every Wednesday. Connect with me on IG @itsjesshugo or visit https://msha.ke/successwithjess

  1. 5d ago

    The Truth About Relationship Weight Gain

    The Truth About Relationship Weight Gain You get into a relationship, you’re happy, you’re comfortable, and then suddenly 10kg has crept on and you’re wondering when the hell that happened. But is it actually your relationship’s fault? In this episode, I’m talking about the reality of relationship weight gain, how those little habits can slowly add up, and the uncomfortable question of whether your interests have genuinely changed… or whether you’ve slowly started hiding behind your relationship. Because your boyfriend didn’t force you to order takeaway, skip the gym or spend every night on the couch. But maybe you’re someone who is constantly putting everyone else first. Your partner. Your job. Your family. Your friends. And eventually, you’re left with the leftovers. I’m sharing my own experience with gaining 10kg in a relationship, the impact it had on my confidence, and why the weight itself wasn’t actually the hardest part. It was realising I’d stopped prioritising myself and, in a lot of ways, lost parts of my identity. If you’ve ever felt like you’ve lost yourself in a relationship, struggled with weight gain after getting comfortable with someone, or realised you’ve been putting your own goals on the back burner, this episode is for you. Because you don’t need to love your partner less. You might just need to start choosing yourself again. Work with me:msha.ke/successwithjess Instagram:@itsjesshugo THE PHOTOSHOOT READY EXPERIENCE IS HERE - FIND THE DETAILS HERE!!

  2. Aug 4

    The Exact Plan I'd Follow to Lose 5kg Before Summer

    If I Had 12 Weeks to Lose 5kg, Here's Exactly What I'd Do If you came to me today and said, "Jess, I want to lose around 5kg before summer. What would you actually have me do?"… this is exactly how I'd coach you. No fad diets. No detoxes. No cutting out carbs. No "eat less and move more" advice. In this episode of Doing It Anyway, I'm walking you through the exact 12 week fat loss plan I'd use to help you lose around 5kg in a sustainable way while building habits that actually last. We cover everything from tracking calories in MyFitnessPal, building nutrition literacy, understanding why the scales fluctuate, following a structured strength training program, progressive overload, hitting your daily step goal and, most importantly, why consistency will always beat perfection. I also explain why I believe so many women struggle with fat loss, not because they aren't trying hard enough, but because they're overwhelmed with conflicting advice on social media. One person tells you to eat intuitively, another says don't track calories, someone else blames your hormones… and before you know it, you're completely paralysed. This episode cuts through the noise and gives you a practical, realistic roadmap to losing fat without obsessing over food or giving up your social life. We also chat about something that has become a huge part of my coaching philosophy: having something exciting to work towards. For me, confidence has never come before action. Whether it was travelling interstate by myself, doing photoshoots in busy Sydney CBD or posting online, every opportunity that has helped me grow started by feeling uncomfortable. That's exactly why I created my 12 Week Photoshoot Ready Challenge. It isn't just about losing weight. It's about proving to yourself that you can commit to something, build confidence, celebrate your progress and finally stop hiding from the camera. My exact 12 week fat loss strategy to lose around 5kg. Why tracking calories isn't forever, and why it's the fastest way to build nutrition literacy. The biggest mistakes women make when trying to lose weight. How to use MyFitnessPal without becoming obsessed. Why collecting data beats relying on emotions. How often you should weigh yourself (and why daily fluctuations don't matter). The importance of progressive overload and structured strength training. Why increasing your daily steps is one of the most underrated fat loss habits. How coaching removes the mental load and keeps you accountable. Why taking messy action is the key to building confidence and long term results. If you've been waiting for the "perfect time" to start your fat loss journey, let this be your sign. You don't need another Monday.You don't need another meal plan saved on Instagram.You don't need more information. You just need one decision… and the courage to follow through. - Wanting to join my 12 Week Photoshoot Ready Challenge? The challenge starts September 7 and finishes with a professional photoshoot designed to celebrate everything you've achieved. DM me "SHOOT" on Instagram to have a chat and see if it's the right fit for you. Work with me Instagram 12 Week Photoshoot Ready Challenge

    The Exact Plan I'd Follow to Lose 5kg Before Summer
  3. Jul 28

    The "I'll Be Happy When..." Trap That's Keeping You Stuck

    Have you ever caught yourself thinking... "I'll be happy when I lose the weight.""I'll be happy when I get the promotion.""I'll be happy when I have my dream job, more money, or finally feel confident." In this episode of Doing It Anyway, we're unpacking one of the biggest mindset traps keeping ambitious women stuck: believing happiness lives on the other side of the next achievement. I share the goals, milestones, and life plans I genuinely thought would make me feel fulfilled, from chasing the traditional career path to sacrificing hobbies for success, and why so many of those moments didn't give me the feeling I expected. We also talk about why high-achieving women often rush past their wins, struggle to celebrate themselves, disconnect from the hobbies they once loved, and spend so much time chasing their dream life that they forget to actually experience it. If you're constantly striving for more, feeling like you're never quite "there," or wondering why success still doesn't feel enough, this episode will completely shift the way you think about happiness, personal growth, confidence, and building your dream life. In this episode, we chat about: Why the "I'll be happy when..." mindset is keeping you stuck The truth about happiness, success, and achieving your goals Why ambitious women struggle to celebrate themselves How constantly chasing the next milestone steals your joy Rediscovering the hobbies and passions that make you feel like you again How to enjoy the journey while creating your dream life The mindset shift that helped me stop waiting for happiness and start living it If you're a woman in your 20s who wants to become the best version of yourself, create a life you're obsessed with, and take messy action toward your biggest goals, this episode is for you. ♡ Work with me: msha.ke/successwithjess ♡ Instagram: https://www.instagram.com/itsjesshugo/ THE PHOTOSHOOT READY EXPERIENCE IS HERE - FIND THE ⁠DETAILS HERE!!⁠

  4. Jul 21

    There Is a Version of You Waiting to Be Seen

    What if the thing holding you back isn't your body, your confidence, or your circumstances, but the fact that you've spent years hiding? In this episode of Doing It Anyway, we're talking about confidence, body image, identity shifts, and what it really means to allow yourself to be seen. For so many women, life becomes a constant waiting game. We tell ourselves we'll wear the outfit when we lose the weight, take the photo when we're more confident, put ourselves out there when we feel ready, and start fully living once we've finally become the version of ourselves we're chasing. The problem is that confidence doesn't magically appear one day. It isn't something you're given once you've achieved a certain goal, reached a certain weight, or become a different person. Confidence is built through action. I share my own experience with weight loss, the surprising relationship I now have with confidence, and a conversation with my partner that completely shifted the way I saw myself. Despite still having insecurities and moments of self-doubt, he described me as a confident person , and it made me realise that confidence isn't the absence of fear or insecurity. It's the willingness to show up anyway. We also dive into why so many women avoid being in photos, why we struggle to document our lives, and how much of our lives can pass by while we're waiting to feel worthy of being seen. From avoiding the camera to hiding behind other people, many of us are missing memories because we're convinced we need to change before we deserve to take up space. I also share my experience from a recent city photoshoot and why it challenged me in ways I didn't expect. It reminded me that there is something incredibly powerful about seeing yourself differently, celebrating how far you've come, embracing your femininity, and allowing yourself to exist in the frame instead of always standing behind it. Because confidence isn't about looking confident. It's about trusting yourself enough to stop hiding. If you've been working on becoming the best version of yourself, building self-confidence, improving your body image, stepping into your femininity, or creating a life that feels bigger than your fears, this episode will leave you thinking differently about what confidence actually means. In this episode we discuss: • Confidence after weight loss• Body image and self worth• Why so many women avoid photos• Learning to stop hiding• Identity shifts and personal growth• Taking up space unapologetically• Building confidence through action• Femininity, self expression, and self trust• Creating memories instead of waiting for perfection• Becoming the version of yourself you've been waiting for I truly believe every woman deserves to experience feeling genuinely confident in front of a camera at least once. There's something really healing about allowing yourself to be seen. Work with me: Instagram: https://www.instagram.com/itsjesshugo/ THE PHOTOSHOOT READY EXPERIENCE IS HERE - FIND THE ⁠DETAILS HERE!!⁠

  5. Jul 14

    Stop Waiting For Your Life To Start

    We’re actually really good at knowing what we want. We set the goals, create the vision boards, make the plans and tell ourselves that once we finally achieve those things, we’ll feel confident, happy and like we’ve become the person we’ve always wanted to be. But what happens when you reach the goal and it still doesn’t feel the way you thought it would? In this episode of Doing It Anyway, I’m talking about why women need more experiences, not just goals, and why the biggest transformations often happen in the moments where we learn to actually participate in our own lives. We’re diving into why so many women can achieve incredible things but still feel disconnected from their progress, their confidence and the version of themselves they’re becoming. I’m sharing why confidence isn’t something you find at the end of a goal, it’s something you build through the experiences you have along the way. We talk about the pressure to always be improving, always chasing the next milestone, and why so many women struggle to celebrate themselves because they’re constantly looking at what still needs fixing instead of recognising how far they’ve come. This shows up so clearly in the way we view our bodies, our confidence and our personal growth. Even when things are changing, we can still feel stuck in an old version of ourselves, avoiding photos, waiting to wear certain outfits, waiting to feel “ready” and putting our lives on hold until we become someone different. I share the concept of identity lag and why sometimes the person you’ve become hasn’t caught up with the reality of who you already are. Because becoming your best self isn’t just about achieving goals, losing weight, building confidence or creating a better life. It’s about experiencing yourself doing the hard things, showing up when it feels uncomfortable and allowing yourself to be seen while you’re still growing. This episode is for women who are working on themselves, chasing personal growth, wanting a glow-up, building confidence, improving their health and trying to create their dream life but feel like they’re always waiting for some future version of themselves to finally arrive. Because the real glow up isn’t becoming someone else. It’s finally allowing yourself to experience the life you’re already building. Work with me: msha.ke/successwithjess Instagram: https://www.instagram.com/itsjesshugo/

  6. Jul 7

    Everything I Wish Someone Had Taught Me About Nutrition

    If you've ever felt confused about nutrition, overwhelmed by conflicting advice online, or like you're constantly starting over every Monday, this episode is for you.For years, I thought I needed a better meal plan, more discipline, more willpower, or some secret piece of nutrition information that everyone else seemed to know. Instead, I found myself stuck in the same cycle so many women experience: trying new diets, cutting foods out, being "good" during the week, overeating on weekends, and feeling like I was constantly failing.The truth is, most of us were never taught the fundamentals of nutrition in a way that actually makes sense. We leave school knowing very little about calories, protein, energy balance, food labels, kilojoules, or how to build a way of eating that supports our goals and our lifestyle. So it's no surprise that so many women feel confused around food.In this episode, I'm breaking down the nutrition basics I wish I had understood earlier, including calories, macros, protein intake, emotional eating, and why so many "healthy" foods can still be surprisingly calorie dense. Most importantly, we're talking about how to simplify nutrition so it feels sustainable instead of restrictive.We also dive into the connection between food, mental health, confidence, and consistency. Because nutrition doesn't just impact your weight loss journey. It affects your energy levels, your mood, your ability to focus, how you handle stress, and ultimately how you show up in your life.When you're constantly under-eating, over-restricting, swinging between extremes, or trying to follow rules that don't fit your lifestyle, it's easy to believe you lack discipline. In reality, many women are trying to build confidence, consistency, and self-trust from a body that simply doesn't feel supported.That's why this episode isn't really about dieting.It's about creating a foundation that allows you to enjoy dinners out, birthdays, holidays, beach days, and social events without constantly stressing about food. It's about understanding nutrition well enough that you can stop obsessing over it. It's about building a healthier relationship with food so you can spend less time worrying about what you're eating and more time living your life.If you've ever felt stuck in an all-or-nothing mindset, struggled with emotional eating, or wondered why weight loss feels so much harder than it should, this episode will help you cut through the noise and focus on what actually matters.In this episode we discuss:• Calories and macros explained simply• Why women feel so confused around food• Protein intake and why it matters• Understanding food labels, calories and kilojoules• Why "healthy" foods can still be calorie dense• Emotional eating and weekend blowouts• The all-or-nothing mindset• Why restriction often backfires• The connection between nutrition, confidence and mental health• How simple nutrition creates freedom and consistencyWork with me: Instagram: https://www.instagram.com/itsjesshugo/

  7. Jun 30

    How To Actually Glow Up: The Habits That Changed My Life

    Every few months there’s a new glow up trend telling you the secret to becoming your best self. A new supplement, a new morning routine, a new aesthetic, or a new list of things you “need” to do to finally become the version of yourself you’ve been dreaming about. But when I look back at my biggest glow up, losing 20kg, rebuilding my confidence, changing careers, becoming more comfortable in my own skin, and creating a life that actually feels aligned, almost none of it came from those things. In this episode of Doing It Anyway, I’m sharing the glow up advice I actually agree with and the lessons that genuinely changed my life. Because the biggest transformation wasn’t just physical. It was learning how to trust myself, take action before I felt ready, and stop waiting for confidence to magically appear. We’re talking about what actually creates a real glow-up, including why confidence isn’t something you find, it’s something you build through the promises you keep to yourself. I share why waiting until you feel motivated, confident, or ready can keep you stuck, and how taking small actions creates the evidence that you are capable of becoming the person you want to be. I also talk about the systems and routines that supported my personal growth, from creating structure around my goals to building habits that made becoming my best self feel sustainable instead of overwhelming. Because the things that change your life are usually not the most exciting things you see online. They’re the simple things you consistently do when no one is watching. We’ll dive into why your future self matters, how to think beyond the next few months, and the habits you’re building now that will shape your health, confidence, and lifestyle long term. I share my thoughts on fitness, nutrition, understanding your body, building strength, and moving away from quick fixes towards creating a lifestyle that actually supports you. This episode is for anyone who wants to level up, create their dream life, improve their mindset, build confidence, become healthier, and stop waiting for the “perfect time” to start. Because the biggest glow up isn’t changing how you look. It’s becoming someone who believes in herself enough to do the things that scare her, take up space, and create a life she’s proud of. Work with me: msha.ke/successwithjess Instagram: https://www.instagram.com/itsjesshugo/

  8. Jun 23

    Confidence Isn't Something You're Born With

    We hear a lot about confidence, but what if confidence isn't actually the thing you need first? For a long time, I believed confidence was something you either had or you didn't. I thought the confident girls were somehow different; that they were naturally more outgoing, more secure, less self-conscious, and less afraid of being judged. But the older I've gotten, the more I've realised that confidence isn't a personality trait. It's a by-product of keeping promises to yourself, building self-trust, and collecting evidence that you can handle uncomfortable things. In this episode, I'm sharing my thoughts on the relationship between confidence, routine, mental health, and why so many of us feel disconnected from ourselves without fully understanding why. Often, when we're feeling anxious, overwhelmed, unmotivated, or stuck, we assume something is wrong with us. In reality, we've usually drifted away from the habits and routines that help us feel grounded, capable, and like ourselves. We talk about why structure can have such a powerful impact on anxiety, why motivation is one of the least reliable things to build your life around, and how simple things like movement, sleep, nutrition, and meaningful social connection can completely change the way you experience your day-to-day life. I also touch on a side of confidence that doesn't get spoken about enough: the ways we hide when we don't feel good about ourselves. Whether it's avoiding photos, always being the one behind the camera, hiding your body, or convincing yourself you'll start fully living once you've fixed something about yourself, many of us spend years waiting to become confident before allowing ourselves to be seen. The problem is that confidence rarely arrives before action. More often than not, it comes afterwards. Some of the most confident I've ever felt came from doing things I previously would have talked myself out of. Not because the fear disappeared, but because every experience became proof that I was capable of showing up anyway. If you've been feeling disconnected from yourself, struggling to trust yourself, or waiting for confidence before taking action towards the life you want, I think this episode will really resonate with you. In this episode we discuss: • Why confidence is built, not born• The connection between routine and mental health• How structure can reduce anxiety and overwhelm• Why motivation isn't enough for long-term growth• Building self-trust through small daily actions• The hidden ways we avoid being seen• Getting out of survival mode and feeling like yourself again• Creating a life that feels aligned, grounded, and fulfilling Work with me: msha.ke/successwithjess Instagram: https://www.instagram.com/itsjesshugo/ THE PHOTOSHOOT READY EXPERIENCE IS HERE - FIND THE ⁠DETAILS HERE!!⁠

About

The podcast for high achieving women who do it anyway. Hosted by Jess Hugo, known for her 20kg transformation and her grounded, no fluff approach to discipline, confidence, and self-trust. This show is about navigating a full life: ambition, identity shifts, relationships, routines, and showing up for yourself when things aren’t perfect. Expect honest conversations about growth, consistency, and becoming the woman who leads her life, not just her schedule. New episodes every Wednesday. Connect with me on IG @itsjesshugo or visit https://msha.ke/successwithjess

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