Don't Work Harder

ATOMIC
  • 5.0 (1)
  • Entrepreneurship

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

  1. 5d ago

    LinkedIn Strategy: Win Corporate Clients Even if they Aren't Active

    Nadia Nagamootoo started her business with a new baby, an MBA on the go, and just 6 months of runway. 11 years later, she runs Avenir Consulting - a multi six-figure leadership and inclusion consultancy with clients like Warner Bros, Starbucks, Paramount and AstraZeneca 🤯 But she didn't build it by going viral, or spending a ton of money on ads... She did it by building a personal brand designed to land BIG contracts. And in this conversation, Nadia breaks down exactly how she did it 👇 - How to get corporate decision-makers to notice you when they aren't active on social media 🙏 - The number of touch points you need to make with a corporate client before they spend big with you 👀 - How she used a podcast to build authority, grow her network and get in front of HUGE names in her industry 🎙️ - How one podcast guest eventually turned into a Warner Bros. Discovery contract 🤯 - The exact strategy she used to book big name podcast guests WAY outside her network 🔥 - How to become the person people think when they have a problem you can solve Plus, how she won a £36,000 MBA scholarship, built a big business with ZERO full time employees, and a lot more. Nadia knows exactly how to build a personal brand so that the right people know who you are, trust what you have to say, and think of you when they need help. If you want to build a personal brand that gets you big name clients - this episode is FULL of secrets you can implement to make that happen 🚀 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ Nadia's Links: Websites: www.avenirconsultingservices.com www.nadianagamootoo.com Insta @nadianagamootoo @whycare_podcast LinkedIn: https://www.linkedin.com/in/nadia-nagamootoo-she-her-98436613/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  2. Sep 7

    Why Your Personal Brand Isn't Making You Money

    Everyone wants to generate lots of revenue and opportunities from their personal brand, but not many people know how. Today’s guest knows the secret. Justice Williams has attracted over 400 speaking engagements, built a Facebook community to 1,600 members in 3 months, a Clubhouse room to 20,000 in 6 weeks, and secured a $50,000 investment - all from her personal brand. Oh… and she’s a self-described introvert. In this conversation, Justice reveals the secret. She teaches us: - Why she decided to go all in on LinkedIn… NOT Instagram - The steps she takes to land big corporate clients on LinkedIn - The exact LinkedIn growth strategy that she used to land double her audience size - How she positioned herself as an expert, despite being an introvert and not the loudest person in the room - How she built a Facebook group to 1,600 members in 3 months with no funnel, email automation or ads - One little change that took her speaking fee from £200 to £2,000 - Why chasing views and visibility is the worst thing you can do for your personal brand - How she wins high ticket clients without being overly salesy - How she used other people's expertise to position HERSELF as the go-to name in her space 🤯 We knew that Justice’s track record was astonishing. But even we didn’t expect how she would be able to break down her methods into such practical, actionable steps. For anyone looking to use their personal brand to grow their business (and that really should be all of us!) this episode gives you the full playbook. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ Justice's Instagram: www.instagram.com/justiceamariah ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  3. Aug 31

    Give Me 45 Minutes to Change How You Think About Sales Forever | Sales Expert

    Dr. Alison Edgar MBE is one of the UK’s most recognised sales experts, a keynote speaker, TV business expert, and the woman known as the Entrepreneur’s Godmother. But her approach to sales is NOT about being pushy, manipulative or having the perfect script. It’s about understanding people. And if you think you’re “just not a salesperson”, Alison wants to change your mind. In this conversation, Alison reveals: - Why people who think they’re BAD at sales probably aren’t - and what they’re missing 👀 - The sales framework she created that ended up in Ireland’s national apprenticeship programme 💪 - Why understanding different personality types can COMPLETELY change the way you sell 🧠 - The BIGGEST mistakes business owners make when trying to close a sale - How to know when it’s actually time to ASK 💰 - Why networking ISN’T about selling to the people you meet 🤝 - How to become more confident in selling, even if you don't currently like sales Plus, the incredible story of how she received an MBE for entrepreneurship, why she got into Daniel Priestley’s taxi (?!), and the business lesson she believes matters more than simply working harder. Alison doesn’t believe great salespeople are born. Sales is a skill. And like any skill, it can be learned. Because once you understand the process, understand the person in front of you, and have the confidence to actually ask for the sale - selling starts to feel VERY different. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ Dr Alison's Links Alison’s website https://www.alisonedgar.com Alison’s LinkedIn https://www.linkedin.com/in/alison-edgar/ Alison’s Instagram https://www.instagram.com/thealisonedgarmbe/?hl=en-gb The Intrapreneur Mindset Scorecard www.alisonedgar.com/the-intrapreneur-mindset-scorecard ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  4. Aug 24

    How to Build a Powerful Network as an Introvert | Full Strategy

    Think you need to be outgoing, or "well-connected" to build a big network? In this Don't Work Harder highlight clip, author and speaker Simon Ong reveals how introverts can build high-level relationships that lead to big name clients and huge opportunities. Simon calls himself a naturally shy introvert. But through his genius strategies, he's built a network most people would KILL for. Simon reveals: - How he got a book endorsement from a HUGE name by befriending her hair stylist - and how you can do similar - A huge mindset shift that makes networking easier for introverts - How to make building relationships should be a daily habit, not a one-off event - The mantra he developed to remove ALL pressure from networking interactions - How to stay top-of-mind with the people who matter in your industry - How to add value to relationships without feeling awkward or transactional Want to build a better network? The secrets Simon reveals in this video will give you everything you need. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  5. Aug 17

    How Do You Build Scalable Income When Clients Take All Your Time?

    That feeling at the end of the day when you're drained from client delivery. You'd love to stop and have something more scalable paying your bills consistently but you're trapped by great paying clients. It sounds weird to say that, but it's true - you can't launch the scalable thing whilst your time is taken up by clients that give you a steady income. You have no time or energy or headspace. but you can't stop what's paying the bills. So what do you do? In this powerful Don't Work Harder highlight clip, Lindsay McGlone reveals how they made the terrifying decision to phase out their most reliable income stream - because they knew it was the right choice for them and their clients. Lindsay was running Instagram accounts and making great money. But her creativity was drained and she knew she was holding back her best strategies because SHE would be the one who needed to deliver them. In this game-changing conversation, Lindsay reveals: - How to walk away from steady revenue that isn't serving you - without panicking 👀 - Why doing the work yourself might be limiting your best ideas - The financial safety net to build BEFORE making a big pivot - How to use your audience to hold you accountable to big goals Lindsay came into the studio and taught us that sometimes the bravest business move is letting go - when you know you need to. She proved that trusting yourself to build something better - even when the current model is paying you well - is often where real growth happens. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  6. Aug 10

    BITESIZE: Give Me 14 Minutes and I'll Convince You to 5x Your Prices

    Want to make more money, work fewer hours, AND have happier clients? 👀 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy In this powerful Don't Work Harder highlight clip, business coach Robin Waite reveals why raising your prices is likely the BEST move you'll ever make... Not the risk you think it is. He raised his web agency's prices by 5x (during a recession!!)... and watched his revenue climb, and his workload shrink 🚀 This conversation will completely shift your mindset on pricing - as Robin reveals: - Why raising your prices actually makes clients HAPPIER 👏 - How to justify premium prices without losing clients - Why hourly billing is costing you big £££ ❌ - The pricing sweet spot that puts you in the top 10% of your industry - Why new clients will happily pay double what your old clients paid - if you frame it right - Robin's strategy that lets you charge 10x more than your competitors 🚀 This conversation made us all realise that pricing is often the difference between burnout and freedom. Robin's pricing mindset and strategy will allow you to deliver better, serve deeper, and build a business that actually lasts - you don't want to miss this 💯 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  7. Aug 3

    Rethink Everything You Know About Networking | Landing Huge Clients

    Multi-award winning entrepreneur Andrew Hulbert reveals how NETWORKING built his business from a one-man operation into a hugely successful company in this powerful Don't Work Harder highlight clip. 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Most founders treat networking as a side project. For Andrew, it was his main growth strategy- and it worked 👀 Through his genius networking strategies and relentless mindset, he outperformed his industry's profit average by more than triple 🚀 In this game-changing conversation, Andrew reveals: How to read a room in 20 seconds One simple mindset shift that makes every networking conversation you have easier, and more impactful A habit that's killing your networking (that you probably don't realise you're doing) 👀 How to build your business a reputation before you've even launched How he got 150 articles published in major magazines - with zero PR budget Why some founders win when it comes to networking on LinkedIn, while others get ignored How to leverage industry awards to build your network (and which awards will waste your time) The power of getting one client to open the door to many more Andrew came into the studio and taught us to become the person other people want to speak with, recommend, and do business with. He proved networking can be an incredibly fast way to grow - and taught us how to make that happen 🚀 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------- Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  8. Jul 27

    How To Get Big Name Clients For Your Small Agency

    In just over 3 years, Callum McDonnell built his agency to 7 figures with 16 staff. And he’s had some HUGE name clients. Callum McDonnell is the founder of 7X, a content creation and end-to-end podcast agency, and host of The Creator Playbook podcast. He built it entirely bootstrapped, and when he was starting, he didn’t have an existing track record. In this conversation, Callum reveals: - The strategy he used to land his very first clients with NO reputation or track record 👀 - Why cold outreach completely failed him - and what he did instead to get high-profile potential clients to reply - How he turned one successful client into referrals, bigger opportunities and long-term retainers - How he got his own podcast guests to become paying clients - The PAINFUL lesson a huge business name taught him about hiring - The formula he uses to go viral with brand content every single time 🔥 - Why you need to say NO more than you say YES - and how that’s been the biggest unlock for him to get to 7 figures If you’re trying to win clients but feel held back because you don’t have a portfolio, testimonials or a big personal brand yet, this episode is your playbook. Callum shares exactly how he built credibility before he had any, and some client acquisition strategies you can use in the early days to completely change the trajectory of your business 👀 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ 00:00 From Startup to Seven Figures 05:16 Meet Callum, Founder of 7x 06:44 Building an Agency That Scales 09:55 The Skills Every Founder Needs 13:48 Landing Your First Big Clients 17:04 The Mindset That Changed Everything 20:11 Why Most Agencies Stay Small 24:22 Learning From the Best in the World 27:22 How to Measure Real Client Success 29:29 Choosing the Right Clients 33:15 The Power of Saying No 34:17 Building a Brand That Attracts Opportunities 37:33 The Reel That Landed Red Bull 39:35 Why Visibility Creates Leverage 41:34 What Not to Share Online 43:02 Stepping Out of Delivery 44:04 Building a Business Without You 45:25 The Podcast Strategy That Opened Every Door 47:35 Finding Time to Think 48:48 How to Build a Great Podcast 50:35 The ATOMIC Clock: Business Advice 51:52 Books Every Founder Should Read 53:10 Suman's Takeaways ----- Callum's LinkTree: https://linktr.ee/heycallum?utm_source=linktree_profile_share<sid=5f7b5533-b66e-4b68-9f21-038f66be737e ------- Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

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About

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

Information

  • Creator
    ATOMIC
  • Years Active
    2025 - 2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © Copyright 2026 ATOMIC
  • Show Website
    Don't Work Harder