21 episodes

Online sellers don’t need to fear the Amazon dragon. As CEO of Miva, Rick Wilson's experience overseeing solutions for thousands of successful online businesses has facilitated billions of dollars in ecommerce transactions. Now he draws on that expertise to explore the characteristics of sustainable, profitable ecommerce. Join Rick and his expert guests for this groundbreaking and ongoing masterclass on building an unbeatable online business.

Dragonproof eCommerce wsradiostaff@gmail.com (wsradiostaff@gmail.com)

    • Entrepreneurship
    • 5.0, 7 Ratings

Online sellers don’t need to fear the Amazon dragon. As CEO of Miva, Rick Wilson's experience overseeing solutions for thousands of successful online businesses has facilitated billions of dollars in ecommerce transactions. Now he draws on that expertise to explore the characteristics of sustainable, profitable ecommerce. Join Rick and his expert guests for this groundbreaking and ongoing masterclass on building an unbeatable online business.

    Unlocking Strategic Opportunities In Business and Life - Dragonproof Podcast Episode 20

    Unlocking Strategic Opportunities In Business and Life - Dragonproof Podcast Episode 20

    Great leaders in business often stifle their own well-being in favor of company goals. But as Rick Wilson explores in the latest Dragonproof pod, excellent leadership and thoughtful self-care fuel one another for the great benefit of both. "Strategic opportunities" are not limited to market positioning & mergers - often the greatest gift our businesses give us is the ability to heal ourselves.

    • 19 min
    Face Masks & Ecommerce: The MVP (Most Valuable Product) of 2020 - Dragonproof Podcast Episode 19

    Face Masks & Ecommerce: The MVP (Most Valuable Product) of 2020 - Dragonproof Podcast Episode 19

    Face masks are the public's primary defense against transmission of COVID-19. Between shortages, lockdowns, and closed physical businesses, ecommerce has now become the key method for the public to acquire masks. From DIY sellers on Etsy, to big apparel brands using logo masks as ecommerce upsells, online sellers have identified holes in the marketplace, listened to customer demand, and navigated messaging challenges to connect people with life-saving products. On this episode of the Dragonproof Podcast, Rick Wilson explores how our industry has adapted to the new COVID reality, in a fast-moving story about what drives innovation in the world of 2020.

    • 18 min
    A Core Marketing Strategy For All Seasons - Dragonproof Podcast Episode 18

    A Core Marketing Strategy For All Seasons - Dragonproof Podcast Episode 18

    Marketing is more than just selling - it's about opening a personal, informative, and engaging dialogue between customer and company. But it's impossible to predict next year's - or even next week's - conditions. So how do you craft a marketing plan that speaks effectively at high tide and low tide?
    Coleman and Company's Director of Business Development and Marketing, Marc Vila, joins Rick Wilson to outline the most important aspects of "evergreen" marketing. For businesses which are now grappling with complex issues around when and how to speak, this essential talk connects the dots between highly effective content, maximum efficiency, and the happy customers who are served by both.
    To listen to Marc on the Custom Apparel Startups podcast, please visit: https://customapparelstartups.com/podcasts/

    • 42 min
    Reimagining Leadership - Dragonproof Podcast Episode 17

    Reimagining Leadership - Dragonproof Podcast Episode 17

    What can businesses and organizations do to support, listen to, and demand equity for communities of color right now? Educator, organizer, and activist Maureen Benson joins Rick Wilson to discuss the historical and social contexts underpinning America's current moment of awakening around the subject of racial justice. This challenging and heartfelt discussion probes how societal change begins with self-awareness, cultural humility, and a personal commitment to do better. With practical steps for opening this dialogue in the workplace and beyond.
     
    For more information about the resources highlighted in this episode, visit:

    Maureen Benson
    https://www.maureenbenson.org/
    Code 2040
    https://www.code2040.org/
    Son of Baldwin
    https://www.facebook.com/sonofbaldwinfb/
    White Fragility
    https://www.npr.org/2020/06/17/879136931/interrupt-the-systems-robin-diangelo-on-white-fragility-and-anti-racism
    Octavia Butler
    https://bookriot.com/octavia-butler-books/
    Cultural Humility
    https://en.wikipedia.org/wiki/Cultural_humility
    New Jim Crow Michelle Alexander
    https://newjimcrow.com/
    Community Ready Corps
    http://www.crc4sd.org/
    Tema Okun
    https://www.thc.texas.gov/public/upload/preserve/museums/files/White_Supremacy_Culture.pdf
    Black Girls Code
    https://www.blackgirlscode.com/
    Sonya Renee Taylor
    https://www.instagram.com/sonyareneetaylor/?hl=en

    • 1 hr 9 min
    So You Wanna Start A Podcast... in 2020 - Dragonproof Podcast Episode 16

    So You Wanna Start A Podcast... in 2020 - Dragonproof Podcast Episode 16

    With more than 800,000 active podcasts currently airing, it can be hard for a brand or individual to cut through the noise. Yet, with the avalanche of crises, characters, and political movements of 2020, more of us want to be heard than ever before. Rick Wilson and Richard "RichE" Otey explore what it means to create positive, relevant, and meaningful podcast content, on this meta-episode of Dragonproof.

    • 36 min
    The Power of Humility in Business - Dragonproof Podcast Episode 15

    The Power of Humility in Business - Dragonproof Podcast Episode 15

    The "fog" of the unknown is always a part of any business' story. How do you make prudent, thoughtful decisions for your business, without succumbing to logical fallacies and self-selecting bias? Every business owner knows the importance of being humble in the face of an unknown future. Rick Wilson applies this idea to 2020 on this week's Dragonproof Podcast.

    • 15 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Aaron&Laura ,

Great Conversational Tone

Really good conversation on e-commerce. Enjoyed the conversations on different company examples. A must listen if you are interested in the e-commerce platform and some of the theories around successes and failures.

Jakeobs ,

Extremely interesting and informative

I’ve known Rick Wilson for 40 years this year (he and I grew up together in the OC) and even way back then, he had a head for business unlike anybody that I’ve ever known. And although I don’t know very much about e-commerce, I enjoy listening to Rick discuss it on his podcast. Highly recommended.

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