53 episodes

Ecommerce strategy, news commentary, and leadership inspiration for the post-2020 online economy. Rick Wilson, C.E.O. of Miva Inc., leads a freewheeling bi-monthly discussion with ecommerce professionals from every corner of the business. From SMB to enterprise, entrepreneurial startup to 100,000 SKU manufacturer-brand... Rick and guests explore the core concepts which drive success for all sellers.

Dragonproof Ecommerce Rick Wilson

    • Business
    • 5.0 • 8 Ratings

Ecommerce strategy, news commentary, and leadership inspiration for the post-2020 online economy. Rick Wilson, C.E.O. of Miva Inc., leads a freewheeling bi-monthly discussion with ecommerce professionals from every corner of the business. From SMB to enterprise, entrepreneurial startup to 100,000 SKU manufacturer-brand... Rick and guests explore the core concepts which drive success for all sellers.

    What The Microchip Shortage Reveals About 2021 Supply Chain Tactics

    What The Microchip Shortage Reveals About 2021 Supply Chain Tactics

    Auto shoppers visiting dealer lots in 2021 found low inventory and substantial upcharges on whatever was left. The reason was a microchip shortage, fueled in large part by sellers’ failure to adapt to Covid demand volatility in the first half of 2020. Rick Wilson unpacks how the relationship between car dealers and semiconductor fabs illustrates smart tactical decisions around supply chain. Complex tactics & decision-making skills like these are required in every business, every industry.

    • 16 min
    How To Create An “Aligned” Business Strategy

    How To Create An “Aligned” Business Strategy

    The best businesses have absolutely no daylight between their core purpose, their sales strategy, and their internal structure. In this episode, Rick Wilson highlights why alignment is the key principle for any business, with examples of brands that get it exactly right. Why you make your products, the way you make them, and how you sell them are all spokes of the same wheel.

    • 19 min
    Using Situational Awareness To Make Better Business Decisions

    Using Situational Awareness To Make Better Business Decisions

    Everything from product pricing to brand voice on Twitter relies on one key concept: situational awareness. Businesses must continually weigh every internal decision against a clear-eyed look at external conditions, even when those conditions are uncontrollable. In this episode, Rick Wilson explores the principles and practices brands need to foster intentional, marketplace-aware strategy.

    • 25 min
    Macro-Economics Are Irrelevant - How To Grow During Boom Or Bear

    Macro-Economics Are Irrelevant - How To Grow During Boom Or Bear

    Sensationalistic headlines about labor, GDP, or the Dow have far less to do with the success of independent business than most sellers think. In this episode, Rick Wilson describes how to sidestep an obsession with macro economics, and figure out the correct timescale to analyze progress.

    • 20 min
    Work Culture in 2021 - Chaos or Competitive Advantage?

    Work Culture in 2021 - Chaos or Competitive Advantage?

    The dust has somewhat settled after the U.S. business community’s dramatic shift to remote work last year, and for now, it is clear that the changes have stuck. In this episode, Rick Wilson connects the concept of healthy internal work culture to the viability of that business in a constantly changing external world. Part 4 of his series exploring principle-driven business strategies for the modern entrepreneur.

    • 10 min
    Why Principled Passion Drives Every Successful Business

    Why Principled Passion Drives Every Successful Business

    The silver bullet of ecommerce strategy is simple: Figure out what problem you’re solving, and then make sure you have people to solve it for. The trick, as Rick Wilson argues on this episode of the Dragonproof Pod, is to have personal, principled passion for both. Whether you are trailblazing new products or refining existing projects, your choices must be dictated by more than market research. 3rd in a series of “Dragonproof Principles” for entrepreneurs.

    • 21 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

ColderICE ,

Rick is a Ecom Yoda

This show is full or wisdom and understanding that can ONLY come from experience. Having a background from the early days of Ecommerce while keeping up to date and current is the best combination to possess.

Rick is a wealth of knowledge and industry maven, its great to listen and learn with Dragonproof podcast…This ROCKS!

Aaron&Laura ,

Great Conversational Tone

Really good conversation on e-commerce. Enjoyed the conversations on different company examples. A must listen if you are interested in the e-commerce platform and some of the theories around successes and failures.

Jakeobs ,

Extremely interesting and informative

I’ve known Rick Wilson for 40 years this year (he and I grew up together in the OC) and even way back then, he had a head for business unlike anybody that I’ve ever known. And although I don’t know very much about e-commerce, I enjoy listening to Rick discuss it on his podcast. Highly recommended.

Top Podcasts In Business