Drop The Mic with Jason Hunt

Jason Hunt
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Drop The Mic is the pulse of marketing brilliance, where the world's top marketers share their journey from start to stardom. Uncover the tactics and stories behind their success in a rapidly evolving industry. Each episode is a treasure trove of insights, offering inspiration and guidance for marketers at any level. Dive into the minds that shaped the marketing world and discover how to leave your own mark. This is where legends speak, insights sparkle and marketing magic happens.

  1. AUG 29

    #234 – Vance Morris: From Disney Executive to Direct Response Master & Clients for Life Strategy

    Former Disney executive turned entrepreneur Vance Morris reveals the systematic approach that transformed his carpet cleaning business into a million-dollar operation and how any business owner can apply Disney's legendary customer experience principles to command premium prices and create lifelong client relationships. In this episode, Vance breaks down his famous $125K auto parts campaign, shares Disney's systematic approach to business operations, and reveals his proven "10-10-10" prospecting method that generates 73% response rates while competitors struggle with digital noise. 🔑 Topics Covered: Disney's systematic approach to customer experience and why systems create business freedomThe complete breakdown of Vance's $1,000 investment that generated over $1 million in revenuePhysical mail strategies that cut through digital overwhelm and get real responsesThe "10-10-10" prospecting formula: 10 prospects, 10 touches, 10 weeks for consistent salesPower base marketing with relationship-building tactics that keep you top-of-mindHow to select and research high-value prospects using VAs and AI toolsCreative gatekeeper strategies and controversial content that generates engagementThe "50-mile famous" approach to dominating your local marketWhy customer retention beats acquisition and how to implement both systematically🎯 Perfect for:Entrepreneurs, business owners, agency leaders, and marketers who want to stop competing on price, build premium positioning, and create systematic approaches to client acquisition and retention. 📈 Key Strategies Discussed: Systematic Magic™ framework for business operationsDisney bootcamp 10-step campaign sequenceNewsjacking techniques for timely engagementCandy bowl power base marketing systemPhysical mail vs. digital marketing integrationSales cycle management (30 days to 3+ years)⏰ Episode Timestamps:00:00 – Intro: Vance's Disney background & entrepreneurial journey02:58 – Disney's biggest business lesson: systems and processes04:40 – How systems create operational freedom06:51 – The legendary $125K auto parts campaign breakdown09:17 – Physical mail marketing strategies and persistence tactics13:19 – Creative approaches for getting past gatekeepers16:43 – Disney bootcamp 10-step campaign sequence revealed19:29 – The "10-10-10" prospect strategy explained22:36 – High-value prospect selection criteria and research methods25:19 – Delegating to VAs and using ChatGPT for prospect research28:26 – Understanding sales cycles: 30 days to 3 years30:14 – Standing out with controversial and engaging content31:24 – Newsjacking technique for timely market engagement36:11 – "50-mile famous" local business domination strategy37:32 – Power-based marketing with the candy bowl system40:52 – Customer retention vs. acquisition cost analysis43:04 – Staying top-of-mind without being pushy or annoying Connect with Vance Morris: Website: https://www.deliverservicenow.com Facebook: https://www.facebook.com/vance.morris.9/ LinkedIn: https://www.linkedin.com/in/vancemorris/ Connect with Jason Hunt: Website: https://jayhunt.social LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Join me on SKOOL: https://www.skool.com/ayb 📩 Enjoyed this episode? Subscribe to Drop The Mic and leave a review to help other entrepreneurs discover these proven strategies for building lasting client relationships and premium-priced businesses.

    47 min

  2. AUG 1

    #233 – Anna Granic: From Cold Calls to LinkedIn Authority & Trust-First Sales

    Anna Granic is a business development strategist at Servicare Interiors and a brand ambassador who's mastered the art of turning personal storytelling into powerful sales results. In this episode, we explore how she transformed from traditional sales tactics to building authentic relationships through consistent LinkedIn content and a service-first mindset. Anna reveals her systematic approach to personal branding that's converted cold prospects into warm leads, built industry credibility, and established her as a go-to voice in facilities management. From her 4:30 AM morning routine to her content planning system, she shares the daily habits and strategic thinking that drive real business results. 🔑 Topics Covered: How personal branding on LinkedIn drives actual sales resultsThe "listening first, selling second" approach to client relationshipsBuilding trust through storytelling instead of traditional sales pitchesDaily content systems: planning 5 days of LinkedIn posts aheadConverting LinkedIn visibility into warm sales conversationsMorning routines and micro-goals for consistent growthLinkedIn algorithm insights and engagement strategies⏰ Key Timestamps: 3:11 – Selling Trust Over Cleaning Services8:12 – Purpose-Driven Mindset & Living with Intention18:43 – Daily LinkedIn Posting System24:58 – Turning Cold Calls into Warm Leads via LinkedIn29:00 – LinkedIn Algorithm Experiments & Findings34:00 – Optimize Cover Photo & About Section39:05 – Direct Messaging Tactics for Leads🔗 Connect with Anna: LinkedIn: https://www.linkedin.com/in/annagranic/📩 Subscribe and leave a review to stay updated with new episodes every week! 🎥 Full episode with timestamps available on YouTube and all major podcast platforms. Connect with Jason Hunt: Website: https://jayhunt.social LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Sponsor: https://chatello.ai

    42 min

  3. JUL 23

    #232 – Dana Hork: Sprint-Based Marketing & the 5-Day Campaign Revolution

    Dana Hork is the founder of Beers With Friends and formerly lead social media marketing for Walmart. She discussed her model that's transforming how brands approach marketing campaigns. In this episode, we dive into her revolutionary 5-day sprint methodology that's helping brands move faster and execute smarter in today's crowded digital landscape. Dana brings years of experience leading social media at Walmart and Jet.com, where she built scalable content systems and managed viral moments like the famous Walmart Yodel Boy. Now she's channelling that expertise into an agile agency model that blends creativity, strategic insight, and AI tools to deliver breakthrough campaigns in record time. 🔑 Topics Covered: The Beer Run Sprint model: 5-day campaign breakthroughs explainedReal case studies from Walmart to startup brandsAI tools and automation in agency operationsWhy curiosity and agility beat long-form planning cyclesBuilding brand systems that scale with speedFrom corporate social media to agency founder journeyThe future of productized agency services⏰ Key Timestamps: 3:41 – Leading Social at Walmart10:03 – Viral Moment: Walmart Yodel Boy13:14 – Beer Run Sprint Model Explained16:44 – Dinner Deserves Dinner Case Study24:01 – AI & Automation in Agency Ops30:00 – Productizing Agency Services36:53 – Curiosity & Creativity in 2025🔗 Connect with Dana: Beers With Friends 📩 Subscribe and leave a review to stay updated with new episodes every week! 🎥 Full episode with timestamps available on YouTube and all major podcast platforms. Connect with Jason Hunt: Website: https://jayhunt.social LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Sponsor: https://chatello.ai

    41 min

  4. JUL 11

    #231 – Anthony Leung: AI vs. Authenticity & Keeping LinkedIn Human

    Anthony Leung is a social media strategist and founder who's built his reputation on authentic storytelling in the digital age. In this episode, recorded live from London, Anthony breaks down why human connection is beating AI-generated content on LinkedIn and how to build trust in an automation-obsessed world. Anthony has worked with Fortune 500 companies and speaks internationally on social media strategy. He's the founder of his own social media consultancy and is widely recognized for his approach to humanizing brand communication in the AI era. Topics Covered: Why authentic storytelling is the new LinkedIn strategy that cuts through AI noiseThe Conan O'Brien approach to personal content on professional platformsHow AI makes mediocrity easy, but authenticity creates a competitive advantageSmart content repurposing strategies that maintain emotional contextThe risks of fully automated AI content and ghostwritten postsWhy founder-led brands build deeper trust than corporate accountsIntent over volume: posting less but engaging more meaningfullyConnect with Anthony: LinkedIn: Anthony Leung The Big Question: Are you leaning too hard on automation, or are you showing up as you? 📩 Subscribe and leave a review to stay updated with new episodes every week! Key Timestamps: 00:05 – Live from London near O2 Arena01:08 – Toronto to London: Founder story03:41 – LinkedIn disruption with personal content05:39 – From automation to authenticity08:13 – Realness & imperfection in video content12:05 – Trust is the new currency19:06 – Posting less, engaging more28:13 – AI-assisted personal LinkedIn strategy33:45 – Founder-led brands build deeper trust Connect with Jason Hunt: Website: https://jayhunt.social LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Sponsor: https://chatello.ai

    42 min

  5. JUL 4

    #230 – Ben Lund: Google Ads Evolution, AI Marketing & Agency Future-Proofing

    Ben Lund is a former Google Ads principal who managed major brand campaigns and now runs Rise Digital. In this episode, we explore the seismic shifts happening in digital marketing for 2025, from Google's strategic pivots to AI-powered client acquisition strategies that separate winning agencies from the rest. Ben brings insider perspective from his years at Google, Yahoo, and Monster, where he managed massive advertising budgets and witnessed platform evolution firsthand. Now as an agency owner, he's applying those insights to build sustainable growth systems and future-proof strategies that help agencies thrive in an AI-first marketing landscape. 🔑 What We Cover: Inside insights from Google's advertising evolution and platform changesWhy SEO and AI integration are no longer optional for agenciesThe shift toward full-service offerings and what clients actually demandAdvanced AI prompting techniques for data analysis and strategyLinkedIn personal branding strategies that drive real business resultsHow to future-proof your agency in an AI-first marketing landscapeGoogle's scaling back of ads focus and what it means for marketersSEO strategies that get you found in ChatGPT and AI search tools🎯 Key Frameworks: The "Runway Strategy" for sustainable client growth and retentionSEO best practices for AI tool visibility (ChatGPT, Perplexity, etc.)Authentic LinkedIn content systems for founder-led brandsCommunity building approaches for lead nurturing at scaleThe "People Buy From People" principle in B2B salesPortfolio approach to agency service expansion⏰ Timestamps: 00:04 – Intro: Jason Hunt & Ben from Google00:30 – Ben's Background: Google, Yahoo, Monster01:03 – Managing Major Brands at Google Ads01:58 – Leaving Google for Entrepreneurship03:29 – Growing Clients & Runway Strategy05:16 – Expanding Services: From Ads to SEO & Web06:57 – Full-Service Agency Benefits09:55 – Lead Generation & Google Ads for Rise10:59 – SEO + GPT Leads & ChatGPT Referrals12:00 – SEO Best Practices to Appear in AI Tools14:45 – Google Scaling Back Ads Focus16:09 – AI Marketing Tools Used at Rise18:05 – Using AI for Data Analysis & Significance20:00 – Prompting Right: Advanced AI Use Tips22:00 – Authentic LinkedIn Content Strategy23:30 – Founder-Led Personal Branding on LinkedIn25:00 – LinkedIn Comments Strategy for Reach26:49 – Avoiding Automation & Shadowban Risks28:10 – Personal Posts vs Business Content Impact29:46 – People Buy From People: Sales Principle33:25 – Building Community for Lead Nurturing34:03 – Future of Agencies in the AI Era36:25 – Agency Agility: Winning with Tools & AI37:00 – SEO Isn't Dead: Just Evolving38:02 – In-Person Events & Networking Strategy39:20 – Long Game of Sales Attribution40:11 – How to Contact Ben & Wrap Up🔗 Connect with Ben Lund: Rise Digital Ben's LinkedIn 📩 Subscribe for weekly episodes exploring AI, storytelling, and the future of digital marketing.

    41 min

  6. JUN 27

    #229 – John Gillham: AI Detection, Google's Updates & Content Authenticity

    John Gillham is the founder of Originality.AI, a leading platform for detecting AI-generated content. In this episode, we dive deep into how AI detection technology works, Google's shifting stance on AI content, and what the March 2024 spam update means for marketers and content creators navigating the AI revolution. John built and sold a successful content marketing agency before launching Originality.AI at the perfect moment—right as ChatGPT exploded onto the scene. His unique perspective as both a former agency owner and AI detection pioneer gives us insider insights into how the content landscape is evolving and what strategies actually work in 2025. 🔑 Key Topics Covered: How Originality.AI detects AI-generated content with 96%+ accuracyGoogle's March 2024 spam update and mass de-indexing of AI-heavy sitesWhy hybrid content strategies (human + AI) are dominating SEOThe rise of AI Overviews and what it means for organic trafficWhy "humanizer" tools often fail and create more problemsPortfolio approach to business sustainability in seasonal marketsAI dependency concerns in education and copywriting 🔍 Episode Highlights: Real data showing human copy outperforms AI in LinkedIn engagementHow Google's AI content policies keep shifting (and why that matters)The hidden SEO risks most agencies don't know about AI contentWhy omnichannel branding beats pure SEO plays in 2025Practical strategies for staying compliant while leveraging AI tools Timestamps: 00:00 – Intro & John's Background01:36 – From Content Agency to AI Detection Pioneer 06:27 – Perfect Timing: Launching with ChatGPT's Rise10:05 – Google's March 2024 Spam Update Breakdown13:15 – SEO's New Reality: Fewer Clicks, Higher Conversions22:44 – Inside Originality.AI's Detection Technology28:28 – Why AI "Humanizers" Often Backfire32:04 – Data: Human vs AI Content Performance35:06 – AI in Education: Detection vs Reality 🔗 Connect with John Gillham: Originality.AI: https://originality.ai Connect with Jason Hunt: Website: https://jayhunt.socialLinkedIn: https://www.linkedin.com/in/socialmediaspeaker/Instagram: https://www.instagram.com/jayhuntofficialTikTok: https://www.tiktok.com/@jayhuntofficial 📩 Subscribe and leave a review to stay ahead of the AI and marketing curve. New episodes drop every week! Have you tried using AI for your content? What's been your experience with authenticity vs efficiency? Let us know in the comments.

    40 min

  7. JUN 20

    #228 – Wes Lemos: LinkedIn Prospecting, SaaS Strategy & the Power of Curiosity

    Wes Lemos is the co-founder of Roll Digital and Sales Connector, with strategies that power over 500 digital business websites. In this episode, we explore his journey from penny stock blogger to SaaS entrepreneur and uncover the real breakthrough tactics behind scalable business growth in the AI era. 🔑 Topics Covered: Building resilient businesses through strategic partnerships and real-world experienceHow one SaaS idea exploded into thousands of paying clientsAI-powered LinkedIn prospecting that makes outreach personal againThe shift from sales copy to relational copy in B2B growthLead scoring with AI enrichment and automation strategiesWhy giving attention beats giving information in modern sales 🎯 Key Insights: Sports parenting principles applied to coaching employeesThe $3M stock win that launched Stock ExposureBuilding team culture as a remote entrepreneurHigh-conversion LinkedIn openers that build trustUsing curiosity as a long-term business growth strategy ⏰ Timestamps: 0:00 – Sports Parenting & Life Lessons 5:02 – Wes Lemos: Entrepreneurial Journey Begins 8:00 – Lessons From Startup Failures 15:22 – LinkedIn Prospecting Automation 20:27 – Using AI to Personalize Outreach 25:05 – Best Performing LinkedIn Openers 30:07 – Relationship-Driven LinkedIn Strategy 37:05 – My Proxy Box: Physical Product Launch 🔗 Connect with Wes: LinkedIn: https://www.linkedin.com/in/weslemosSales Connector: https://salesconnector.com/ 📩 Subscribe for weekly episodes packed with actionable growth strategies and raw conversations with industry leaders! Connect with Jason Hunt: Website: https://jayhunt.socialLinkedIn: https://www.linkedin.com/in/socialmediaspeaker/Instagram: https://www.instagram.com/jayhuntofficialTikTok: https://www.tiktok.com/@jayhuntofficial

    44 min

  8. JUN 13

    #227 – Aarti Anand: AI Automation, Faith-Driven Business & Scaling Without Burnout

    Aarti Anand is an AI automation strategist and founder of KodenyxAI who helps overwhelmed business owners reclaim their time through intelligent systems. In this episode, we explore how to scale your business with purpose, integrate AI without losing the human touch, and build a freedom-first lifestyle rooted in faith. Aarti transitioned from pursuing a PhD to building an AI-driven business that prioritizes family time and purposeful growth. She's known for her "AI Readiness Score" framework and helping entrepreneurs automate workflows while maintaining authentic relationships with their audience. How AI and automation can reclaim your time without sacrificing qualityScaling your business while keeping family and faith as core prioritiesThe mindset shift required to move from hustle culture to systems-driven growthWhy small, engaged audiences outperform massive follower countsBuilding trust through valuable content in an AI-saturated marketThe "Five-Ways ICP Nurture Framework" for meaningful customer connectionsROI-guaranteed automation strategies that deliver tangible resultsWhy elevating employees beats replacing them with AI Time Stamps: 00:00 – Moving to Colorado & PhD Journey01:55 – Transferring Schools & Career Pivot03:16 – Open-Minded Mindset for Growth05:01 – Mindset Shift Before Entrepreneurship06:48 – Starting a Business in 202408:04 – Building Personal Brand from Scratch09:57 – Value of Small Engaged Audience10:46 – Power of Short-Form Video Reach11:53 – Escaping 9–5 for Freedom13:03 – Remembering Your "Why"14:01 – Family as Core Motivation16:11 – Building AI-Driven Business17:28 – Automating Manual Tasks with AI18:46 – Workflow Automation for Time Freedom20:38 – Elevating Employees, Not Replacing22:28 – Human Experience vs. Hustle Culture24:00 – Companies Winning with AI Adoption25:25 – 3 Must-Have AI Automations27:39 – Lead Nurturing Sequences with AI29:06 – Cutting Through Email Noise with Value31:01 – Cold Email Best Practices33:09 – Start AI with Tangible ROI34:54 – Building Trust Through Content36:03 – Five-Ways ICP Nurture Framework37:04 – 6–12 Month AI Trajectory Outlook38:26 – AI Strategy Starts with Audit39:41 – Offering ROI-Guaranteed Automation41:11 – AI Readiness Score for Businesses Resources: AI Readiness Score AssessmentAI Readiness WorkshopKodenyxAI Website: kodenyxai.com Connect with Jason: Website: jayhunt.socialInstagram: @jayhuntofficialTikTok: @jayhuntofficialLinkedIn: socialmediaspeakerFacebook: huntspeaksTwitter: @jayhuntofficial 📩 Subscribe and leave a review to stay updated with new episodes every week!

    42 min
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About

Drop The Mic is the pulse of marketing brilliance, where the world's top marketers share their journey from start to stardom. Uncover the tactics and stories behind their success in a rapidly evolving industry. Each episode is a treasure trove of insights, offering inspiration and guidance for marketers at any level. Dive into the minds that shaped the marketing world and discover how to leave your own mark. This is where legends speak, insights sparkle and marketing magic happens.

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