E-Coffee with Experts

Digital Web Solutions

Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

  1. 15h ago

    Kristine Schachinger: How to Recover Your Site After a Google Algorithm Hit

    Most SEO audits are just spreadsheets generated by a button click. Kristine Schachinger, Founder of Sites Without Walls, has spent her career doing the opposite, going deep into the forensic side of SEO to find what others miss and recover what others write off. In this episode, Kristine breaks down how she discovered SEO while working at a Vegas company spending $3 million a year on Google Ads with a no-index tag on their site. From there, she built a specialty in forensic auditing and algorithm recovery — helping businesses that had been stuck for years finally get their traffic back. She explains why the Helpful Content Update was, in her view, a broken algorithm Google refused to admit was broken, and why the businesses that recover from major algorithm hits are almost always the ones with proper audit support guiding them through execution. Kristine also dives into how AI Overviews, AI Mode, and large language models all tie back to core SEO fundamentals — neural matching, entity construction, content clarity, and structured data. And for those starting out, she shares her clearest advice: learn how the systems actually work before you follow anyone's opinion about them. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:33: Introduction 00:34 - 01:41: How Kristine Got Into SEO 01:42 - 03:08: Building a Forensic SEO Practice 03:09 - 04:56: Most Significant Google Updates 04:57 - 06:26: What Separates Sites That Recover vs. Stay Stuck 06:27 - 07:37: Enterprise SEO Bottlenecks 07:38 - 08:08: How Auditing Has Evolved 08:09 - 09:44: Technical Signals in the AI Overview Era 09:45 - 10:52: Why Kristine Doesn't Trust AI Tools 10:53 - 11:03: Summarization Engines and Site Architecture 11:04 - 12:29: Why Content Structure Matters More Now 12:30 - 14:39: SEO, Accessibility, and Implementation Gaps 14:40 - 16:51: Advice for Those Starting Out in SEO 16:52 - 18:12: Rapid Fire Round 18:13 - 19:15: Outro  Connect with Kristine Schachinger  https://www.linkedin.com/in/kschachinger-seo/ Don't miss Kristine's Webcology episodes each week. Spotify: https://open.spotify.com/show/4igLPEdtHFuMaaaT8eJFuf Apple: https://podcasts.apple.com/be/podcast/webcology/id280183059  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    19 min

  2. 16h ago

    Nate Buelow: How a Data Analyst Ended Up Running a $500M Marketing Budget

    Nate Buelow is the VP of Marketing and Digital Transformation at Stellantis, overseeing marketing budgets exceeding $500 million across brands including Ram, Jeep, Dodge, and Chrysler. He started his career as a digital analyst at a small agency and built a reputation as a marketing multi-tool by deliberately working across industries, from Hilton Hotels to Nationwide Insurance to Merrill footwear, before moving client-side. In this episode, Nate breaks down what it actually takes to market identity-driven brands at scale, how he helped bring Merrill back to number one in the hiking category, and why the Ram truck ended up as the third main character in the Hollywood blockbuster Twisters. He also talks about retiring the Hemi engine, listening to customer backlash, and bringing it back, and why he believes authenticity cannot be bought, only built. Topics covered: - How a non-traditional agency background prepared him for a $500M marketing role - The strategy behind the Merrill brand turnaround against Hoka and On - Why Ram pulled critical YouTube creators closer instead of shutting them out - How the Twisters film integration became a full 360 marketing campaign - The daily data ritual Nate uses to stay ahead of problems before they escalate - How Stellantis approaches personalization and regionalization at scale - What makes the RAM REV range-extended EV a new category entirely - Why testing without a plan is just noise Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:31: Introduction 00:31 - 02:14: From Digital Analyst to $500M Budgets 02:14 - 03:45: The Marketing Multi-Tool Strategy 03:45 - 06:51: Turning Merrill Back Into Number One 06:51 - 10:26: Marketing Identity-Driven Brands 10:26 - 13:09: Ram Trucks in Twisters 13:09 - 15:46: The Daily Data Ritual 15:46 - 17:26: Knowing What to Test and When to Scale 17:26 - 19:53: Bringing Back the Hemi 19:53 - 22:43: Inventing a New Category With RAM REV 22:43 - 24:39: Leading With Customer Feedback at Scale 24:39 - 26:16: What Agency Side Teaches Brand Side 26:16 - 28:47: Personalization in Automotive Marketing 28:47 - 31:17: What's Next for Nate and Stellantis  Connect with Nate Buelow  https://www.linkedin.com/in/nathanbuelow  stellantis.com  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    31 min

  3. 1d ago

    Juliana De Angulo: What 20 Years in E-Commerce Taught This Marketing Director

    In this episode of E-Coffee with Experts, host Austin Willman sits down with Juliana De Angulo, VP of E-commerce & Digital Marketing at BAJÍO Sunglasses, to explore what it really takes to build a loyal customer base in today's rapidly shifting digital landscape. Juliana brings over 20 years of marketing experience and has been instrumental in growing Bahio's online channel from a basic wholesale catalog to its primary revenue driver. In this conversation, she shares the frameworks she uses to think about customer segmentation, retention, and full-funnel performance marketing, and why her guiding rule has always been to fix the foundation before scaling spend. The conversation also dives into how Bahio is preparing for the age of agentic commerce and AI-powered shopping. Juliana breaks down why brands need to shift from keyword-first thinking to context-first content strategy, and why being the best source of information in your niche matters more than ever as AI systems reshape how customers discover and buy products. Austin and Juliana also discuss the brand's unique approach to authenticity, including a pro program that prioritizes real-world advocates over follower counts, and what it means to keep humans at the center of an increasingly automated marketing environment. Whether you run an e-commerce store, manage digital marketing for a brand, or are navigating how to allocate budget in the AI era, this episode is packed with practical insight and perspective from someone doing the work every day. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Introduction 01:00 - 02:45: Customer Segmentation Strategy 02:45 - 05:10: Using Data to Understand Buyer Behavior 05:10 - 07:30: Brand Identity and Authenticity 07:30 - 10:15: The Pro Program Over Influencers 10:15 - 12:30: Educating Customers on Product Technology 12:30 - 14:45: Managing Multiple Product Lines 14:45 - 17:10: Fix the Funnel Before Scaling Spend 17:10 - 18:40: Retention: Email, SMS, and Loyalty Programs 18:40 - 20:00: A/B Testing and the Hypothesis Process 20:00 - 21:30: What Keeps Juliana at Bahio 21:30 - 24:10: AI Search and Agentic Commerce 24:10 - 26:10: Optimizing for Context, Not Just Keywords 26:10 - 28:00: Google Universal Cart and AI Shopping 28:00 - 30:10: Shopify Plus and ChatGPT Integration 30:10 - 32:00: Budget Allocation in the AI Era 32:00 - 35:10: Going Back to Basics 35:10 - 37:15: Human-Driven AI Strategy 37:15 - 38:28: Where to Find Juliana  Connect with Juliana De Angulo  https://www.linkedin.com/in/julianadeangulo/  https://bajiosunglasses.com  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    38 min

  4. 1d ago

    Ron McMurtrie: What 30 Years in Marketing Taught This CMO About Real Transformation

    Ron McMurtrie is Commercial and CMO Leader, with 30 years of experience scaling SaaS, industrial tech, payments, and business services businesses. In this episode, Ron breaks down what it actually takes to lead marketing through transformation, why AI has yet to make a better marketer, and how brands need to rethink their presence on Reddit and Wikipedia to stay visible as LLMs reshape search. Ron shares the real story behind building VCE into a unicorn, how to align people, process, and technology around the customer, and why most AI transformations fail before they even start. He also makes the case for moving away from campaign-based, activity-driven marketing toward full customer lifecycle thinking. Whether you are a CMO navigating change, a marketer trying to understand GEO and AI visibility, or a leader building a team for the next five years, this episode is full of hard-won perspective from someone who has done it across industries. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Introduction 01:00 - 01:45: Music, Festivals & the Storyteller Mindset 01:45 - 02:30: First-Gen Student to Commercial Leader 02:30 - 03:30: The Answer Is in the Room 03:30 - 04:30: Why Ron Seeks Out Chaos 04:30 - 05:55: Building VCE Into a Unicorn 05:55 - 07:00: The One Constant Across Every Transformation 07:00 - 08:00: Aligning People at Enterprise Scale 08:00 - 09:05: Where Transformations Actually Break Down 09:05 - 10:10: From Campaign Marketing to Customer Lifecycle 10:10 - 11:40: Personalization at Scale 11:40 - 13:05: SEO, LLMs & Building Content Authority 13:05 - 14:15: Off-Page Signals & the New Authority Mix 14:15 - 16:45: AI for Good — Where Ron Draws the Line 16:45 - 18:15: The AI Experiment That Impressed Him Most 18:15 - 19:45: What CMOs Are Building Now That Will Matter in 5 Years 19:45 - 22:10: Advice to His 35-Year-Old Self 22:10 - 22:37: Rapid Fire Round  Connect with Ron McMurtrie  https://www.linkedin.com/in/ronmcmurtrie  honeywell.com  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    23 min

  5. 2d ago

    Aditi Uppal: What Most Companies Get Wrong About Being Customer-Centric

    Aditi Uppal, Vice President of Corporate and Growth Marketing at Teradata, joins our CEO, Dawood Bukhari, on E-Coffee with Experts to share how she thinks about building marketing systems that actually work at scale, and why most companies claiming to be customer-centric are missing the mark. Aditi brings a rare blend of engineering, brand, and enterprise marketing experience, from launching her career at Castrol in India to completing her executive MBA at Wharton and now leading brand, digital, content, lifecycle, and growth marketing at Teradata. In this episode, Aditi breaks down the structural difference between companies that are genuinely customer-centric and those that only say they are. She explains why voice of customer has to be embedded across the entire product and go-to-market lifecycle — not just in surveys. She also gets into the AI activation gap: why having data and insights is not enough if organizations cannot act on them at scale, and how AI agents and orchestration are beginning to change that. Aditi shares how Teradata is using AI to manage six language websites with just two developers, automate their content and creative workflow end to end, and shift their search strategy to prioritize AEO and GEO citations over CTR. If you work in B2B marketing, demand generation, or marketing operations and want a practical lens on where AI is actually delivering results, this episode is for you. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Introduction 01:00 - 08:58: Aditi's Career Journey 08:58 - 11:41: Life Integration Over Work-Life Balance 11:41 - 14:34: Standardizing Across Global Markets 14:34 - 20:53: What Real Customer-Centricity Looks Like 20:53 - 25:30: How AI Is Improving Voice of Customer 25:30 - 31:17: Automation Projects at Teradata 31:17 - 36:02: AI Visibility — AEO, GEO & What's Moving the Needle  Connect with Aditi Uppal  https://www.linkedin.com/in/aditiuppal  teradata.com  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    36 min

  6. 2d ago

    Peter Louca: Why Most Brands Are Wasting Money on Performance Marketing

    What if you could save your company over a million pounds just by asking the right question? In this episode of E-Coffee with Experts, Austin Willman sits down with Peter Louca, a Head of Performance Marketing veteran with over two decades of experience spanning paid search, programmatic, social, SEO, and full-funnel strategy. Peter breaks down how he approaches performance marketing from first principles, building clear hypotheses, running exposed versus control tests, and using attribution as a multi-lens tool rather than a single metric. He walks through two real-world experiments he ran at a major UK retailer: one that proved brand PPC spend was largely unnecessary and saved the business over 1.2 million pounds, and another that revealed an in-store announcement outperformed a targeted Facebook carousel campaign for driving footfall. The conversation covers attribution models from last-touch to MMM and econometrics, the role of behavioral psychology and qualitative research in marketing strategy, what the rise of AI means for paid media and first-party data, and why curiosity and the 80/20 principle remain the most valuable tools in any marketer's toolkit. If you work in performance marketing, run paid media, or lead a team responsible for marketing ROI, this episode is packed with frameworks and real examples you can apply right away. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Introduction 01:00 - 04:15: What Performance Marketing Really Means 04:15 - 07:30: Attribution Models and Why One Is Never Enough 07:30 - 10:00: Analytics Tools and First-Party Data 10:00 - 12:30: Building the Hypothesis 12:30 - 15:10: The £1.2M Brand PPC Test 15:10 - 17:05: Where the Saved Budget Went 17:05 - 19:30: The Facebook vs. In-Store Test 19:30 - 22:10: Exposed vs. Control Explained 22:10 - 24:00: Camera Tech and In-Store Behavior Data 24:00 - 26:50: Two Decades in Search, Programmatic, and Social 26:50 - 29:10: The Role of Curiosity in Marketing 29:10 - 31:55: Behavioral Psychology and Qual Research 31:55 - 34:10: Doing the Basics Right 34:10 - 36:41: Where to Find Peter  Connect with Peter Louca  https://www.linkedin.com/in/peter-louca/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    37 min

  7. 5d ago

    Frank Vitetta: How to Make Your Brand Visible Across ChatGPT, Claude, and Perplexity

    Frank Vitetta, Founder at LLM Scout & Orchid Box, joins E-Coffee with Experts to share what 18 years in SEO and digital marketing has taught him about surviving algorithm shifts, generating B2B pipeline, and winning visibility in an AI-first search landscape. Frank breaks down why 85% of marketing qualified leads never convert to sales, how the 2012 Google Panda and Penguihubhubhhhn updates reshaped the industry overnight, and what brands must do differently now that ChatGPT, Gemini, Claude, and Perplexity have changed how buyers discover solutions. He also shares how Google's May 2026 AIO guidelines align with classic SEO principles, why fan-out queries matter more than keyword targeting, and what non-commodity content actually looks like when every competitor is publishing AI-generated articles at scale. Frank also walks through his work building LLM Scout, an AI visibility tracking platform, and explains the key signals brands should monitor across AI platforms, from mention frequency and sentiment to citation consistency and competitor benchmarking. If you are running B2B marketing or an SEO agency trying to adapt to the new AI-driven search environment, this episode is packed with practical, data-backed perspective from someone who has navigated every major shift in the industry. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:60: Introduction 01:00 - 02:25: Frank's Background & Founding Orchid Box 02:25 - 03:28: Surviving Google Panda & Penguin 03:28 - 04:46: Where B2B Companies Lose Pipeline 04:46 - 06:05: Classic SEO vs AI-Powered Discovery 06:05 - 07:45: Multiplatform Search & Tracking Visibility 07:45 - 09:18: LLM Scout & AI Visibility Signals 09:18 - 11:35: Fan-Out Queries Explained 11:35 - 13:00: Non-Commodity Content in B2B SEO 13:00 - 14:40: What Content AI Cannot Reproduce 14:40 - 16:32: Saying No to Clients 16:32 - 18:18: Favorite Client Story 18:18 - 20:55: Rapid Fire Round 20:55 - 22:47: Outro  Connect with Frank Vitetta  https://www.linkedin.com/in/frankvitetta  orchidbox.com  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    23 min

  8. 6d ago

    Hannah Bryce: Why Branded Search Is Now the SEO Metric That Actually Matters

    Hannah Bryce is the SEO Consultant at Latern SEO with over 16 years of in-house experience across e-commerce, health and wellness, and multiple other industries. After building and leading high-performing SEO teams, she recently launched Lantern SEO, her own independent consultancy focused on strategy, audits, and rescue work for brands navigating complex SEO challenges. In this episode, Hannah shares why she made the leap from in-house leader to independent consultant, what her USP looks like in practice, and how she approaches SEO strategy for businesses that are stuck, scaling, or recovering from technical mistakes. She also breaks down why branded search has become one of the most important but most overlooked metrics in 2025 and beyond, how digital PR has finally earned its seat at the table in the AI search era, and why collaboration across legal, UX, design, and sales teams is what separates good SEO from great SEO. Hannah also shares her perspective on how to keep your SEO team motivated, why canonicalization is still misunderstood, and what most brands are getting wrong about trust signals on their websites. If you manage an SEO team, work with an agency, or are trying to figure out how to show up in AI-generated search results, this conversation is packed with practical, experience-backed insight. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Introduction 01:00 - 02:30: Why Hannah Made the Leap to Consultancy 02:30 - 05:15: What Lantern SEO Does and Who It's For 05:15 - 08:00: Getting Leadership and Internal Teams to Buy In 08:00 - 11:00: SEO as a Cross-Functional Discipline 11:00 - 13:40: Why Legal Teams Are an Untapped SEO Asset 13:40 - 16:10: On-Page Trust Signals and Converting Organic Traffic 16:10 - 18:45: Branded Search and the Attribution Problem 18:45 - 22:10: What Happens After Someone Lands on Your Page 22:10 - 24:45: Canonicalization Then vs. Now 24:45 - 28:00: AI Search, GEO, and the Case for Digital PR 28:00 - 31:40: Where to Find Real Audience Conversations 31:40 - 33:35: Summer of SEO and Building in Public 33:35 - 36:45: The SEOSAS Podcast and Why They Started It 36:45 - 38:33: How to Keep Your SEO Team Happy  Connect with Hannah Bryce  https://www.linkedin.com/in/hannah-bryce-99848144/  www.lanternseo.co.uk  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    39 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

Information

  • Creator
    Digital Web Solutions
  • Years Active
    2025 - 2026
  • Episodes
    352
  • Rating
    Clean
  • Copyright
    © Copyright 2023 Digital Web Solutions
  • Show Website
    E-Coffee with Experts

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