Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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  1. قبل ٣ أيام

    Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic

    What does a content flywheel look like when it’s firing on all cylinders?  Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) break down how their teams structure content creation end-to-end: from micro-creators and TikTok Shop affiliates to high-production studio shoots and ambassador programs. Both hosts bring their own playbooks to the table to compare notes in real time.  They cover the three core buckets of a paid ad account, why scripted UGC is losing ground to raw “yapper content, how to negotiate more deliverables without doubling creator rates, the TikTok Shop affiliate flywheel, and why building an in-house production playbook is one of the highest-leverage investments a brand can make.  Powered By  Motion Creative Benchmarks 2026  https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Aftersell https://9ops.co/4i3bb5 Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel Operators Newsletter https://9operators.com/

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  2. ١٢ مايو

    How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

    Are you measuring new reach on Meta the right way or just guessing?  Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) dig into the tactics + measurement frameworks driving their paid media strategies right now.  The conversation spans Meta’s incremental attribution rollout and what the data shows. They cover signal engineering with conditional pixels, the case for non-purchase optimized campaigns on YouTube, and why building a deliberate testing roadmap matters more than chasing every new ad tech feature. Plus, behind the scenes on Jones Road’s biggest creator partnership came together.  Powered By  Motion Creative Benchmarks 2026  https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Haus https://www.haus.io/operators Operators Newsletter https://9operators.com/

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  3. ٧ مايو ·  إضافة

    Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris

    Drawing on over a decade of experience on the brand, HoldCo, and agency sides of DTC, Andrew Faris (Founder, AJF Growth) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to discuss what it takes to build and scale an ecommerce brand across every stage of growth.  The conversation covers what advice from larger operators can get wrong for smaller brands and why AOV may be the most underrated metric in subscription businesses. They explore how to think about the atomic units of an offer, the real trade-offs between in-house and agency media buying, and why the message is the most underrated growth tactic in ecommerce today.  This episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth  Or, skip the waitlist and launch your Axon by AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators

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  4. ٥ مايو

    500% Growth: Inside Cadence’s DTC and Retail Playbook

    Can you build a sports brand by saying no to most customers?   Matty Martin (Head of Marketing, Cadence) joins Connor MacDonald (CMO, Ridge), and Connor Rolain (Head of Growth, HexClad), to break down what it takes to scale one of the fastest-growing sports hydration brands from scratch. Matty shares how he went from setting up the Shopify site himself to leading a full marketing team; all while sending every single email the company puts out.   They dig into why Cadence stays focused on the athlete and resists chasing the hangover angle, how three redesigns in one year tripled sales at GNC, and the free-gift mechanic that pushed their subscription rate from 30% to 75%. Matty also walks through the brand’s expansion into Target and Walmart, its approach to omnichannel measurement, and why Candence’s athlete partnerships drive retail credibility as much as awareness.   Powered By  Motion Creative Benchmarks 2026  https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Rivo https://www.rivo.io/operators Prescient AI  https://www.prescientai.com/operators Operators Newsletter https://9operators.com/

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  5. ٢٨ أبريل

    Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

    What if the most powerful customer insight tool in ecommerce is hiding inside your SMS program? Mike Manheimer (Chief Customer Officer, Postscript) joins hosts Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to dig into how brands are getting more out of their SMS programs. They cover what most brands are doing wrong about messaging frequency, how conversational commerce is reshaping the acquisition funnel, and why the data from texts may be the most valuable, untapped signal in right now.   The conversation moves from holdout testing and subscriber LTV benchmarks to Postscript’s AI product, Shopper, and the surprisingly specific objections that are quietly blocking purchases. It also covers what RCS means for the future of mobile messaging, why org structure shapes SMS performance more than most brands realize, and the single thing a five-to-ten-million-dollar brand should do first to unlock more from the channel.   Powered By  Motion Creative Benchmarks Report 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Rivo https://www.rivo.io/operators Prescient AI  https://www.prescientai.com/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/

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  6. ٢١ أبريل

    Building a 9-Figure Baby Brand: Bobbie’s Kim Chappell (Chief Brand Officer)

    “If you’re not staying unhinged, you’re not building a memorable brand.” What happens when a two-time Emmy-winning TV anchor walks away from the newsroom to help build one of the most talked-about baby formula brands in the country?  Kim Chappell (Chief Brand Officer at Bobbie) sits down with Cody Plofker (CEO at Jones Road Beauty) and Connor MacDonald (CMO at Ridge) to explore what it means to build a purpose-driven brand in a highly regulated, deeply emotional category. Kim shares how a journalism career shaped her instinct for storytelling, why trust is her team’s most important metric, and how Cardi B landed in Bobbie’s inbox because she was already a customer.   From navigating the 2022 national formula shortage — and the $300M in revenue Bobbie deliberately walked away from — to launching the first breastfeeding billboard in Times Square with Molly Baz, Kim breaks down how bold creative decisions get made inside a fast-moving startup. She also digs into Bobbie’s partnership philosophy, the brand values that guide every campaign, and why celebrating customer cancellations has become one of their most powerful retention moves.   Powered By  Motion Creative Benchmarks 2026  https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast  Rivo https://www.rivo.io/operators  Prescient AI  https://www.prescientai.com/operators  Richpanel  https://9ops.co/richpanel  Aftersell  https://9ops.co/4i3bb5  Operators Newsletter  https://9operators.com/

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  7. ١٤ أبريل

    Why Your Meta Campaigns Are Stuck Targeting the Same People

    Are you exhausting your audience or just exhausting your strategy? Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) dig into the mechanics of reaching net-new audiences on Meta, breaking down which lever moves the needle most: creative diversity, signal engineering, or landing page strategy. They also revisit a Ridge case study showing how optimizing for the wrong purchase event quietly cannibalized an entire product category’s growth.   The conversation shifts to building a DTC marketing function from scratch, what the first senior hire should look like at a $30M consumable brand with deep retail roots, what to pay them, and how to think about the lifecycle marketing role that follows. They close on a standout YouTube incrementality test result where Amazon captured more than half the revenue lift, and what that pattern reveals about upper-funnel channels and where customers actually convert. Powered By  Motion Creative Benchmarks 2026  https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Aftersell  https://9ops.co/4i3bb5 Haus  https://www.haus.io/operators Prescient AI  https://www.prescientai.com/operators Richpanel  https://9ops.co/richpanel Operators Newsletter  https://9operators.com/

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  8. ١٠ أبريل

    Your Step-By-Step Growth Framework With Bryan Cano (True Classic)

    This episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth  Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators  “Growth can actually kill a business that’s not prepared for it.”  Bryan Cano (fmr. Head of Marketing, True Classic) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) for a conversation that spans the full arc of his career. Bryan breaks down the stair-stepping method for scaling without blowing up operations, what it looks like to rebuild a marketing org ahead of Black Friday, and how True Classic became one of the earliest brands to scale AppLovin to $100K per day in spend.  Still an advisor to True Classic, Bryan also shares what he’s building next — an AI-first brand consolidator with a founding team he describes as an executive AI stack + a first product just weeks away.

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  • صناع العمل
    Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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    © Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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    Marketing Operators

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