Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
  • 4,6 (11)
  • MARKETING
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  1. -1 J

    From Organic Creative to Paid Performance: The New Flywheel

    Is your brand still creating content for a social media era that no longer exists? Hosts Connor Rolain (HexClad), Cody Plofker (Jones Road Beauty), and Connor MacDonald (Ridge) dig into how they’re rethinking organic and paid social content strategy for 2026 — and why the old influencer playbook is officially broken. Cody reveals the million-dollar organic social investment he pitched to his board and the creator-in-residence model he’s building from scratch. Connor MacDonald explains why Ridge is going all-in on high-volume, product-oriented creator content over signature-series brand plays. And Connor Rolain shares how HexClad is bridging its organic social team with paid media creative strategy through a simple Slack channel workflow. The conversation covers TikTok Shop affiliate flywheels, the death of follower-based reach, running creator-hiring competitions, and when it actually makes sense to invest in episodic brand content. Powered By: Motion Creative Strategy Bootcamphttps://motionapp.com/2026-creative-strategy-bootcamp-paid?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-strategy-bootcamp-2026&utm_source=marketing-operators-podcast Aftersell https://www.aftersell.com/operatorsRivohttps://www.rivo.io/operators Prescient AI https://www.prescientai.com/operators Richpanel https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Get the 9 Operators Newsletter https://9operators.com/

    1 h 12 min

  2. 3 FÉVR.

    Performance Creative: Velocity, AI Tooling & the Paid-Organic Relationship With Dara Denney

    Performance creative consultant Dara Denney joins the show to break down how modern brands are approaching creative strategy in 2026. The conversation opens with the shifting role of content creators versus strategists, and why creative velocity, operations, and in-house production are increasingly shaping how brands scale. From there, they dig into how AI is actually being used inside creative workflows - where it speeds up research and briefing, and where human judgment still matters, especially around roadmapping and idea selection. The group also explores the growing convergence of organic and paid, including how organic performance signals influence paid creative, why upper-funnel content belongs in performance accounts, and when “organic-first” ideas can still drive results. The episode wraps with a candid discussion on performance measurement beyond short-term ROAS, touching on creative diversity, upper-funnel impact, and how operators think about long-term growth when building scalable content systems. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Powered by: Motion. ⁠⁠⁠https://motionapp.com/?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=motion-sign-up&utm_source=marketing-operators-podcast Motion Creative Strategy Bootcamp. https://motionapp.com/2026-creative-strategy-bootcamp-paid?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-strategy-bootcamp-2026&utm_source=marketing-operators-podcast Prescient AI. https://www.prescientai.com/operators Richpanel. https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell https://www.aftersell.com/operators Haus https://haus.io/operators Get the 9 Operators Newsletter https://9operators.com/

    1 h 20 min

  3. 27 JANV.

    Key Initiative Breakdown: When and how to diversify your media mix

    This episode breaks down a key 2026 initiative: when and how to diversify your media mix, grounded in real operator decision-making rather than theory. The conversation uses HexClad’s approach as a case study, exploring the data signals that indicate it’s time to expand channels, how teams test incrementality, and how operators manage rising measurement complexity - especially when scaling internationally. Along the way, the team explains how the “Rocks” system supports this kind of decision-making, from setting clear priorities and aligning teams to establishing cadence and ownership. They also unpack how KPIs are chosen at different stages, how retention-focused Rocks anchor growth efforts, and how insights from Japanese market data inform smarter media mix expansion. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Chapters: 00:00:00 - Introduction 00:03:27 - Hexclad's 2026 Rocks 00:23:08 - Signals for Channel Expansion 00:32:23 - Expansion Playbook & Strategy 00:43:17 - New US Channels 00:55:59 - Sequencing & Complexity Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Rivo. https://www.rivo.io/operators Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    1 h 7 min

  4. 20 JANV.

    The New Ecommerce Playbook: DR Funnels, CRO, and Buyer Behavior

    This week, the team sits down with Dylan Ander, founder of Heatmap and author of Billion Dollar Websites, to break down how modern ecommerce funnels are evolving and why many legacy playbooks are starting to crack. The conversation opens with Dylan’s perspective on AI, trust, and synthetic content, and why brands may be heading back toward more human-led, harder-to-fake creative as AI becomes table stakes. From there, they unpack why traditional DR funnels are losing effectiveness, how homepage-style and “Trojan horse” landing pages are reshaping conversion behavior, and what operators need to rethink about how users actually move through sites today. Dylan shares lessons from Billion Dollar Websites, including how ecommerce brands can borrow from info funnels to monetize beyond products and increase LTV. The episode closes with a practical look at research and CRO systems - how to structure insights, prioritize tests, and turn qualitative signals into a clear experimentation roadmap - grounding the conversation in how operators can build strategies that reflect real buyer behavior as the landscape continues to shift. Check out the previous episode with Dylan: https://open.spotify.com/episode/3iwer8FNwuwzDDnAV5X7JV?si=3NJKr9aMQLun1qWQvegSYw Find more about Dylan: https://dylanander.com/ Dylan’s newsletter: https://dylanander.com/newsletter If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Chapters: 00:03:47 - AI Hot Takes 00:24:49 - Info Funnels & Monetizing the Customer Journey 00:39:13 - Research & The Billion Dollar Data Funnel 00:55:35 - Deepening Customer Feedback Analysis 01:10:40 - Testing Strategy & Evolutionary Redesign Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://open.spotify.com/show/5CMxGOODTOB4zRbq5oHAVm?si=b295b9c03e9a407c Subscribe to the Finance Operators Podcast here: https://open.spotify.com/show/3cqVNmmrYxgb5ohBhw8uvy?si=424001675b3b48fa Sign up to the 9 Operators newsletter here: ⁠https://9operators.com/⁠

    1 h 27 min

  5. 13 JANV.

    Our DTC 2026 Predictions & What 2025 Got Right and Wrong

    This week, the hosts return for their annual predictions episode, starting by revisiting their 2025 forecasts and holding themselves accountable for what hit, what missed, and what changed faster than expected. From there, they transition into their 2026 predictions for DTC and eCommerce marketing, grounding each call in real performance data, platform behavior, and operator-level experience. The conversation centers on paid media and channel mix, with deep discussion on Meta’s evolving ability to drive new customer growth, AppLovin’s continued rise, renewed performance on X, and how brands should think about wallet share, prospecting vs. retargeting, and incrementality across channels. They also unpack how creative strategy and signal engineering are becoming more critical as platforms automate bidding and optimization. As the episode progresses, the discussion broadens into longer-term growth levers, including performance-driven organic social, brand awareness measurement, dynamic pricing and pre-orders, affiliate and social commerce strategies, and the growing need to connect marketing decisions with inventory, finance, and long-term brand value. A core takeaway from the episode is how operators can move beyond tactics and apply better measurement, accountability, and systems thinking heading into 2026. Watch last year's predictions episode: https://open.spotify.com/episode/3CzkMlAHp7a2elLsIWO9qJ?si=wqbUJI_3QWqFLlOb5vN8aw If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Chapters: 00:00:00 - Introduction 00:04:33 - Reviewing 2025 Predictions 00:18:58 - Brand Tracking and Awareness 00:38:41 - AppLovin and Channel Predictions 00:57:14 - Database Design and Data Fragmentation 01:16:46 - AI Infrastructure and Documentation Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Rivo. https://www.rivo.io/operators Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    1 h 29 min

  6. 6 JANV.

    From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff

    This week, we’re joined by Liz Anthony, Chief of Staff at Halfdays, the fast-growing women’s outdoor apparel brand redefining performance skiwear. Liz breaks down how Halfdays balances brand and performance marketing to scale a highly seasonal DTC business, including the role of founder-led content, creative diversity, and standout collaborations like HOKA in driving Q4 momentum. From there, the group digs into how the Chief of Staff role acts as a force multiplier across marketing, product, and strategy - pulling from Liz’s consulting background to explore how strong operators create leverage in fast-moving brands. We wrap with a collaborative discussion on KPI ownership, dashboards, and forecasting, covering how teams use simple tools like Google Sheets to track leading indicators, align cross-functional teams, and connect marketing execution to real business outcomes. If you’re scaling a seasonal brand, building cross-functional clarity, or trying to connect brand moments to measurable growth, this episode is packed with practical insight. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Find out more about the Halfdays brand in another MOperators Episode:  How Halfdays Turned Community into a Growth Engine - with CEO Ariana Ferwerda Chapters: 00:00:00 – Introducing Liz and Halfdays’ Brand Story 00:03:10 – Finding Product-Market Fit in Women’s Ski Wear 00:08:00 – Expanding Beyond Ski: Year-Round and Omnichannel Growth 00:13:30 – Defining “Her”: Core Customer, Persona, and Positioning 00:19:00 – Chief of Staff Role: KPIs, Strategy, and Cross-Functional Glue 00:24:10 – Liz’s Operator Background and Translating Consulting Skills to DTC 00:30:20 – Building the Team, Ownership Culture, and Management Style 00:36:20 – Q4 and Black Friday: Hoka Collab, List Growth, and Demand 00:44:30 – Content Engine, Community, and Always-On Brand Marketing 00:52:30 – Channel Mix, Out-of-Home Bets, and Retargeting Strategy 01:01:00 – 2026 Roadmap: New Franchises, Launch “Moments,” and Playbooks 01:11:30 – Data Stack, KPIs, and Using Analytics to Drive Decisions Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    1 h 29 min

  7. 30/12/2025

    The Influencer Marketing Playbook - with Lily Comba, Founder & CEO of Superbloom

    This week, we’re joined by Lily Comba, Founder & CEO of Superbloom, who opens up about how she got her start in influencer marketing and why she approaches influencer through a performance lens. Lily shares her journey from building in-house programs to launching Superbloom, and what she learned scaling influencer across some of the most recognizable consumer brands. From there, we go deep on measurement, attribution, and negotiations. Lily breaks down how to think about ROAS, CPA, multipliers, and code leakage, along with how she models performance upfront to negotiate smarter creator deals and build paid usage rights and whitelisting into every partnership. We talk through practical frameworks for forecasting results, setting realistic KPIs, and holding influencer partnerships accountable without burning relationships. We also dive into YouTube and channel expansion, including why YouTube is one of the most underrated influencer channels, how to negotiate effective integrations, and what longer-form creator content unlocks for both performance and brand lift. We wrap with how influencer fits into the broader media mix, common mistakes brands make when launching programs, and what operators should be focused on if they want to scale influencer the right way. If you’re trying to make influencer more measurable, negotiate better deals, and turn creator content into high-performing paid media, you’re gonna love this one. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Chapters: 00:00:00 – Scaling Influencer Spend and Proving ROI 00:03:53 – Lily’s Background and Building Super Bloom 00:08:45 – From Seed Health to Launching an Agency 00:13:05 – Brands, Categories, and Who Influencer Marketing Works For 00:14:03 – Performance-First Influencer Programs and Service SKUs 00:19:31 – Organic Influencer KPIs vs Paid Performance Metrics 00:22:01 – Full-Funnel Impact, Halo Effects, and AOV Considerations 00:25:16 – Discount Code Leakage and Attribution Challenges 00:30:13 – Using Multipliers to Translate Influencer Performance 00:34:38 – Modeling ROAS, Click-Through Rates, and Incrementality 00:41:31 – Awareness vs Performance Across Different Brand Types 00:47:19 – Influencer Negotiation Frameworks and Deal Structuring 00:52:47 – High-AOV Products, Long Consideration Cycles, and Measurement Limits Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Rivo. https://www.rivo.io/operators Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    1 h 17 min

  8. 23/12/2025

    Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

    This week, the team breaks down what recent platform moves signal for operators heading into 2026 — starting with Shopify’s Winter Editions and the growing role of Sidekick inside the Shopify ecosystem. They discuss how tools like Sidekick are democratizing data access, reducing operational friction, and changing how lean growth teams analyze performance, build reports, and take action inside the admin. From there, the conversation shifts to BFCM performance and incrementality, with the hosts unpacking what they learned from scaling spend in steps during peak periods. They discuss where incremental gains showed up, where marginal returns began to flatten, and why short testing windows can still offer directional insight even when results are noisy. The team then reacts to and unpacks a tweet about Amazon bidding more aggressively on brand terms, using it as a jumping-off point to explore demand capture during promo periods, brand search strategy, and how branded demand is distributed across Amazon and DTC during high-intent moments. Throughout the episode, a key theme emerges: how operators should interpret signals from major platforms and translate them into proactive strategy rather than reactive tactics. The episode wraps with a candid conversation on 2026 planning, including examples like Connor Rolain’s pyramid-style goal-setting framework, org design considerations, and how growth leaders can balance short-term execution with long-term thinking. MOperators Hotline If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Chapters 00:00:00 – Shopify Winter Editions and the Rise of Sidekick 00:06:46 – Data Democratization and AI Inside Shopify 00:14:34 – Shopify Collective and Cross-Brand Merchandising 00:19:03 – Black Friday Scaling Tests and Marginal ROAS 00:27:27 – Brand Search Incrementality and Paid Search Myths 00:32:14 – Amazon Brand Bidding and the “Amazon Tax” 00:36:39 – What CMOs Must Lock Before Year-End Planning 00:41:22 – Hiring Plans, Budgets, and 2026 Readiness 00:46:21 – Managing Multiple Timelines Across Growth Teams 00:49:38 – Strategic Filters, Objectives, and Goal-Setting Frameworks Powered by Motion https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads https://motionapp.com/creative-trends Prescient AI https://www.prescientai.com/operators Richpanel https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell https://www.aftersell.com/operators Rivo https://www.rivo.io/operators Haus http://Haus.io/operators Subscribe https://www.youtube.com/@Operators9 https://www.youtube.com/@FinanceOperatorsFOPS https://9operators.com/

    1 h 7 min
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À propos

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Informations

  • Création
    Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
  • Années d’activité
    2024 - 2026
  • Épisodes
    106
  • Classification
    Contenu explicite
  • Copyright
    © Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
  • Site web de l’émission
    Marketing Operators

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