Earned Media Rising

Earned Media Rising
  • 4.8 (4)
  • BUSINESS

Earned Media Rising is a deep dive into the world of communications and marketing as senior-level communicators from global brands and leading agencies highlight best practices, thought leadership, and important trends and innovation around earned media.

Episodes

  1. Episode 16: Pete Marino - How to wear the many hats of today’s communications leader

    10/31/2019

    Episode 16: Pete Marino - How to wear the many hats of today’s communications leader

    Pete Marino, chief public affairs and comms officer, MillerCoors; president, Tenth and Blake, discusses what it means to be a modern comms leader.

    20 min
  2. Episode 17: Ron Culp - Shaping the future of the PR industry

    10/31/2019

    Episode 17: Ron Culp - Shaping the future of the PR industry

    Ron Culp, professional director, DePaul University Public Relations and Advertising Program, discusses the future of the PR industry.

    21 min
  3. Episode 15: Earned Media Measurement – At a Tipping Point

    10/02/2019

    Episode 15: Earned Media Measurement – At a Tipping Point

    Is Edelman and Cision’s Communications Cloud Partnership a watershed moment in the PR world? In this podcast, Kevin Akeroyd, CEO of Cision, and Steve Barrett, PRWeek editorial director, discuss this major development and its impact on the PR industry. They also dive into Cision’s acquisition of public relations platform TrendKite and social media company Falcon.io, along with clients’ campaign execution using measurement technology.

    21 min

  4. 01/15/2019

    Data and measurement: How's PR's dynamic duo drive results

    Anthony Chiaravallo, SVP, integrated media, BCW, sits down with PRWeek managing editor Gideon Fidelzeid to talk about how new measurement tools are helping to define PR strategies. Other topics include: transforming data into actionable insight, ensuring your content is delivering the right message to the right audience, and what makes effective storytelling.

    21 min
  5. Using storytelling to shape public perception

    11/19/2018

    Using storytelling to shape public perception

    Stella Low of Dell talked with PRWeek executive editor Bernadette Casey about using storytelling to strengthen media relations, how to approach the media when there is a big story to tell, and the ways data and measurement can inform the art of storytelling.

    17 min

  6. 11/02/2018

    How paid, earned, and owned can benefit each other in times of crisis

    Michele Moore and Jeanine Liburd discuss the strengths of paid, earned, and owned media in handling a crisis, how do you determine the best mix of advertising, PR, and marketing during these times, how the president effectively uses social media, which department - comms or marketing - takes the lead during a crisis, and some best case examples from companies that expertly handled crises in the past.

    26 min
  7. Changing the narrative: PR and the media landscape

    11/01/2018

    Changing the narrative: PR and the media landscape

    Nadine General of Dixon Schwabl and the PGA’s Sandy Cross chat with Bernadette Casey, executive editor, PRWeek, about whether the need to ensure diversity and inclusion is changing PR’s approach to media relations, how PR pros can promote ethical journalism, and what are some effective strategies for working with bloggers, vloggers, and influencers.

    23 min
  8. Integrating marketing and communications to drive business value

    11/01/2018

    Integrating marketing and communications to drive business value

    Susan Corcoran, SVP, director of publicity and strategic partnerships, and Leigh Marchant, SVP, director of marketing and business development, both of Random House Group, sit down with PRWeek managing editor Gideon Fidelzeid to discuss connecting earned media to broader marketing and communications directives, how the drive toward integration has changed responsibilities, and how it has changed team and workflow expectations.

    21 min
  • 8 Episodes

Ratings & Reviews

4.8
out of 5
4 Ratings

About

Earned Media Rising is a deep dive into the world of communications and marketing as senior-level communicators from global brands and leading agencies highlight best practices, thought leadership, and important trends and innovation around earned media.

Information

  • Creator
    Earned Media Rising
  • Years Active
    2017 - 2019
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Earned Media Rising