17 episodes

Earned Media Rising is a deep dive into the world of communications and marketing as senior-level communicators from global brands and leading agencies highlight best practices, thought leadership, and important trends and innovation around earned media.

Earned Media Rising Earned Media Rising

    • Business
    • 4.8 • 4 Ratings

Earned Media Rising is a deep dive into the world of communications and marketing as senior-level communicators from global brands and leading agencies highlight best practices, thought leadership, and important trends and innovation around earned media.

    Episode 16: Pete Marino - How to wear the many hats of today’s communications leader

    Episode 16: Pete Marino - How to wear the many hats of today’s communications leader

    Pete Marino, chief public affairs and comms officer, MillerCoors; president, Tenth and Blake, discusses what it means to be a modern comms leader.

    • 19 min
    Episode 17: Ron Culp - Shaping the future of the PR industry

    Episode 17: Ron Culp - Shaping the future of the PR industry

    Ron Culp, professional director, DePaul University Public Relations and Advertising Program, discusses the future of the PR industry.

    • 21 min
    Episode 15: Earned Media Measurement – At a Tipping Point

    Episode 15: Earned Media Measurement – At a Tipping Point

    Is Edelman and Cision’s Communications Cloud Partnership a watershed moment in the PR world? In this podcast, Kevin Akeroyd, CEO of Cision, and Steve Barrett, PRWeek editorial director, discuss this major development and its impact on the PR industry. They also dive into Cision’s acquisition of public relations platform TrendKite and social media company Falcon.io, along with clients’ campaign execution using measurement technology.

    • 21 min
    Data and measurement: How's PR's dynamic duo drive results

    Data and measurement: How's PR's dynamic duo drive results

    Anthony Chiaravallo, SVP, integrated media, BCW, sits down with PRWeek managing editor Gideon Fidelzeid to talk about how new measurement tools are helping to define PR strategies. Other topics include: transforming data into actionable insight, ensuring your content is delivering the right message to the right audience, and what makes effective storytelling.

    • 21 min
    Using storytelling to shape public perception

    Using storytelling to shape public perception

    Stella Low of Dell talked with PRWeek executive editor Bernadette Casey about using storytelling to strengthen media relations, how to approach the media when there is a big story to tell, and the ways data and measurement can inform the art of storytelling.

    • 16 min
    How paid, earned, and owned can benefit each other in times of crisis

    How paid, earned, and owned can benefit each other in times of crisis

    Michele Moore and Jeanine Liburd discuss the strengths of paid, earned, and owned media in handling a crisis, how do you determine the best mix of advertising, PR, and marketing during these times, how the president effectively uses social media, which department - comms or marketing - takes the lead during a crisis, and some best case examples from companies that expertly handled crises in the past.

    • 26 min

Customer Reviews

4.8 out of 5
4 Ratings

4 Ratings

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