Today’s Friday Feel livestream covers the biggest stories shaping ecommerce, marketing, and digital media right now—plus deep-dive conversations with operators actually building in the space. We start with one of the most talked-about brand stories of the week: Comfrt being sued by Realtree, and what it reveals about intellectual property, “copy vs inspiration,” and the real challenge of building a defensible brand in 2026. From there, we’re joined by Chris Geiss to break down the hidden infrastructure behind high-performing Shopify brands. We get into Bulk Discount Bot, why personalized discount codes outperform, what “risky” discounting actually means, and what 117 million codes reveal about how brands are leaking revenue without realizing it. Next, Brandon Maskell (Reef) joins the show to talk CRO at scale—how to approach testing, where most brands go wrong, and how to balance quick wins with high-impact experimentation across a growing business. On the platform side, we cover Spotify’s move into carousel shopping ads, Amazon’s leaked Rufus AI pitch and what it means for the future of search and discovery, and how conversational commerce could reshape how products are found and purchased. We also sit down with Adil Mania, the creator behind Silicon Mania, to talk about the future of media, AI-generated storytelling, and why tech content needs to become entertainment-first to survive. Rounding out the show, we hit a series of fast-moving stories and trends: - The voluntary dismissal of the David Protein lawsuit - Whoop raising $575M at a $10B valuation - The rise of AI-generated music and custom jingles - And a look at some of the most unexpected product launches and brand collaborations making waves right now If you’re a founder, operator, or marketer, this episode is a real-time look at what’s working, what’s changing, and where things are headed next. — — — Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy AMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: X https://x.com/ecommcowboy LinkedIn https://www.linkedin.com/company/ecommcowboy Instagram https://www.instagram.com/ecommcowboy/ TikTok https://www.tiktok.com/@ecommcowboy Spotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc Apple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
