9 episodes

Ben Virdee-Chapman, of HiConversion, briefs you on the fascinating technology and innovations influencing how people shop online. All recorded live, in one take.

eCommerce Merchant Mem‪o‬ HiConversion

    • Entrepreneurship
    • 5.0 • 5 Ratings

Ben Virdee-Chapman, of HiConversion, briefs you on the fascinating technology and innovations influencing how people shop online. All recorded live, in one take.

    BONUS: Ben's Top Takeaways From HiConversion's eCommerce Fastlane Appearance

    BONUS: Ben's Top Takeaways From HiConversion's eCommerce Fastlane Appearance

    Zee Aganovic, CEO and Co-Founder of HiConversion, joined Shopify’s Steve Hutt on the eCommerce Fastlane Podcast, to talk about some of the most difficult problems Shopify teams are facing (but maybe don’t want to admit).

    Topics include product recommendations, personalization, and why 90% of your visitors will never buy from you 🤯

    Ben recaps the episode for The eCommerce Merchant Memo.

    *THAT* AMAZON PERSONALIZE VIDEO:

    https://www.youtube.com/watch?v=9tArgQrJBzE

    You should subscribe to Steve Hutt's eCommerce Fastlane podcast:

    https://ecommercefastlane.com/podcast/episode-133/

    Install and try HiConversion Recommend powered by Amazon Personalize for Shopify:

    https://apps.shopify.com/hiconversion

    • 12 min
    How Machine Learning (AI) Improves Your eCommerce Shopping Experience

    How Machine Learning (AI) Improves Your eCommerce Shopping Experience

    From attracting new customers and recommending products to customer service chatbots and personalized emails — this is how machine learning is changing our industry.

    Learn more about automation and why 91% of users believe it’s an essential part of eCommerce marketing.

    • 16 min
    BONUS: Why Optimizely’s Acquisition by Episerver Shocked Me

    BONUS: Why Optimizely’s Acquisition by Episerver Shocked Me

    Many of the biggest a/b testing and personalization platforms - Optimizely, Dynamic Yield, Monetate, and Evergage - have recently been snapped up by bigger companies? I take a quick look at why and what this means for brands using them.

    • 9 min
    Flexible Payments: The Ultimate Way To Pay Online?

    Flexible Payments: The Ultimate Way To Pay Online?

    Flexible payment options are blowing up, with dozens of companies jockeying for merchant’s business and consumer’s attention. I explain what it actually is, the promise of growth, and share 5 innovative companies that are flexing hard.

    • 12 min
    So, You Want to Be a Data Driven eCommerce Manager?

    So, You Want to Be a Data Driven eCommerce Manager?

    Get 3 strategies for actually becoming data driven when it comes to improving your website’s shopping experience - including the practical steps to apply this to a CRO program.

    • 14 min
    What You're Missing About Your Conversion Rate And Why Revenue Per Visitor (RPV) Is The Most Influential eCommerce Metric

    What You're Missing About Your Conversion Rate And Why Revenue Per Visitor (RPV) Is The Most Influential eCommerce Metric

    Did you know Revenue Per Visitor is actually a composite index, influenced by Conversion Rate and Average Order Value? In this episode you'll learn – definitively – why Revenue Per Visitor (RPV) is the #1 metric for impacting eCommerce growth. We even have the math and data to prove it.

    Article explaining how to calculate your RPV:

    https://www.hiconversion.com/blog/rpv-the-1-metric-to-grow-your-e-commerce-revenue/

    • 13 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

mia flo ,

Great for Shopify merchants

Just gets to the point and has ton of useable ideas. Would love to see a video version with graphics actually.

awsmike ,

Good Examples

The material is very clear, simple to understand, and I like how he uses real examples of brands that I actually use.

Neil Shelby ,

Short episodes, big insights

I love the idea of a 10-15 minute podcast I can digest quickly with my morning coffee. Gives you the current “need to know” of the eCommerce world, the data that supports it, and most importantly, how to actually put the info to use (something I’ve noticed a lot of other similar podcasts forget to include). The first episode I listened to was the one about digital payments and been hooked ever since.

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