Educating Homebuyers.

Host Brady Haye
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Educating Homebuyers is your go-to podcast for real stories, expert tips, and honest advice about the homebuying journey. Hosted by Brady Haye, each episode features real estate pros, past clients, and local experts who break down what buyers actually need to know. Whether you're buying your first home, upgrading, or just curious about the market, this show helps you feel informed, educated, and confident every step of the way. NMLS #1450053

  1. 1D AGO

    How to Turn Social Media Into Real Estate Clients feat. Mariah Kooyman

    Most realtors are posting content… but not getting clients. So what’s missing? In this episode of Educating Homebuyers, we break down how social media actually turns into real estate business. From listing videos to local content, personal branding, and consistency, this conversation dives into what works, what doesn’t, and how to stand out in a crowded market. We also talk about how strong marketing can directly lead to accepted offers, why local content is outperforming traditional real estate posts, and how today’s buyers are finding agents in completely different ways than even a few years ago. If you’re a realtor, business owner, or someone trying to grow through social media, this episode will give you a real blueprint. Chapters: 00:00 Intro00:33 Meet today’s guest01:35 Growing up around real estate02:56 How she got into the business04:05 Using marketing and broadcasting in real estate04:59 Best social media platforms for realtors05:39 Why local content is outperforming everything else06:19 How community content creates real clients08:08 Working with a family real estate team09:48 What the Des Moines market looks like right now12:08 Why buyers move when they are ready12:24 Why preapproval matters before house hunting14:31 Local lender vs online lender16:25 The marketing strategy that sold a $2M property fast17:41 How targeted ads actually work18:15 How realtors are using AI today19:14 How AI is changing how people find agents21:17 Where to follow and connect

    23 min

  2. MAR 31

    The Truth About Home Insurance w/ Ale Hernandez

    Buying a home is one of the biggest financial decisions you’ll ever make… but most people overlook one of the most important pieces of the puzzle: insurance. In this episode of Educating Homebuyers, we sit down with a bilingual insurance broker who’s helping families and business owners make smarter, more informed decisions when it comes to protecting what matters most. From breaking down confusing policies to helping clients truly understand their coverage, this conversation is all about clarity, transparency, and confidence — the same things every homebuyer deserves. If you’ve ever felt unsure about your insurance (or just picked the cheapest option), this episode is going to change the way you think. CHAPTERS 0:00 Welcome to Educating Homebuyers0:33 Guest Introduction1:10 How He Got Started in Insurance3:00 Why Insurance is So Misunderstood5:45 Common Mistakes Homeowners Make8:20 What Coverage Actually Matters11:30 How to Shop Insurance the Right Way14:10 Bilingual Advantage & Serving More Families16:40 Working with Homebuyers & Lenders19:30 Building Trust with Clients22:15 Advice for First-Time Homebuyers25:10 Final Thoughts & Takeaways 📲 CONNECT WITH ALE Instagram: @alehernandez(Add any other links if applicable) 📲 CONNECT WITH BRADY HAYE Instagram: https://www.instagram.com/bradyhayemortgageteamTikTok: https://www.tiktok.com/@bradyhayemortgageteamYouTube: https://www.youtube.com/@bradyhayemortgageteam If you’re thinking about buying or refinancing, my goal is simple:👉 Help you feel informed, educated, and comfortable every step of the way.

    23 min

  3. MAR 17

    How Luis Solis Built “Loans with Luis” | The Key Mortgage Group Culture

    Buying a home can feel overwhelming, especially if you don’t have someone in your corner guiding you through the process. In this episode of Educating Homebuyers, Brady sits down with Des Moines mortgage lender Luis Solis to talk about how he built his personal brand “Loans with Luis” and why relationships and culture are the foundation of a great mortgage experience. Luis shares how he entered the mortgage industry with no prior real estate background, what he learned navigating one of the most challenging housing markets in recent history, and how focusing on people instead of transactions helped him build a growing business. They also discuss the culture inside Key Mortgage Group, the transition to Atlantic Coast Mortgage, and how technology, communication, and teamwork help create a better experience for homebuyers and real estate partners. If you're thinking about buying a home, working in real estate, or simply curious how the mortgage process works, this episode offers valuable insight from professionals who live it every day. Follow Luis Solis Instagramhttps://instagram.com/_loanswithluis Be sure to follow Luis for mortgage tips, social media content, and behind-the-scenes looks at the homebuying process. Connect with Brady Apply for a mortgagehttps://teambhaye.com Follow BradyInstagram: https://instagram.com/bradyhayeYouTube: https://youtube.com/@bradyhaye ⏱️ YouTube Chapters 0:00 Intro0:33 Meet Luis Solis2:04 How Luis Got Into the Mortgage Industry4:23 Starting a Mortgage Career in a Tough Market6:06 Controlling What You Can in Real Estate7:29 Creating a Better Client Experience9:28 The Culture Inside Key Mortgage Group11:55 Transition to Atlantic Coast Mortgage16:15 Technology and Systems in the Mortgage Process17:32 How Luis Built “Loans with Luis” on Social Media20:32 Why Most Mortgage Content Doesn’t Work23:21 The Right Way to Create Real Estate Content26:06 Sharing Client Stories vs Just Sold Posts28:29 Why Relationships Matter in Mortgage Lending29:24 Final Thoughts

    30 min

  4. MAR 3

    From National Champion to Mortgage Professional: Tucker Dickherber’s Winning Mindset

    He helped win back-to-back national championships. Now he’s bringing that same discipline into the mortgage world.In this episode of Educating Homebuyers, we officially introduce Tucker Dickherber — the newest loan officer at Key Mortgage Group.Tucker grew up along the Mississippi River, played college football at Grand View University, and was part of two national championship teams. What made those teams successful? Discipline. Accountability. Showing up every single day.Now he’s applying that exact mindset to serving homebuyers.We talk about:• Growing up in a competitive household• What it really takes to win back-to-back national titles• Passing the mortgage licensing exam on the first try• Why consistency matters more than early success• Treating every client like a teammateIf you’re buying, refinancing, or you’re a realtor looking for someone hungry and coachable — Tucker is someone you want in your corner. CHAPTERS00:00 Welcome & Introduction00:33 Small-Town Roots03:34 Grand View & National Championships07:53 Translating Football Into Business11:16 Passing the Mortgage Exam14:52 Building Relationships in Mortgage17:02 Execution & Referrals19:16 Why Now Is the Time to Connect

    20 min

  5. FEB 24

    New Agent, Big Vision: Allison Colyn on Building Confidence & Fighting for Clients

    She’s 21 years old, licensed since October 2025, and already making an impact. In this episode, I sit down with Allison Colyn to talk about what it’s really like starting a real estate career right out of college. From growing up in Baxter, Iowa to double majoring in Marketing and Real Estate at the University of Northern Iowa, Allison shares how she found her path — and why confidence, mentorship, and fighting for your clients matters more than experience alone. We cover:• What real estate school doesn’t teach you• Why young agents can be a huge advantage• The importance of mentorship and team structure• How to build confidence early in your career• What first-time buyers should do before looking at homes• The behind-the-scenes mortgage process If you’re a young professional thinking about real estate, or a first-time homebuyer wondering where to start, this episode will give you clarity. 00:00 – Intro01:13 – Growing Up in Baxter, Iowa03:30 – Why She Double Majored in Marketing & Real Estate05:57 – Joining a Team Right Out of College09:22 – Advice for New Agents11:38 – Fighting Tooth and Nail for Clients15:31 – Taking Risks at 2119:13 – The Parrot Listing Story 🦜21:33 – What First-Time Buyers Should Do First22:22 – Inside the Mortgage Consultation Process28:03 – Final Thoughts

    29 min

  6. FEB 17

    Negotiate Like a Pro in Today’s Real Estate Market | 2026 Buyer Strategy with Kelsey Russell

    Most buyers think negotiation is about offering less. It’s not. It’s about leverage, timing, positioning, and understanding what sellers actually care about. In this episode, we sit down with Kelsey Russell to break down how negotiation has shifted in today’s market — and why buyers who move strategically right now have real opportunity. We discuss: • Why 2026 favors prepared buyers• Builder concessions and hidden leverage• Resale negotiation strategies that actually work• When price reductions beat rate reductions• The mindset shift buyers need• Why rushing into 17-offer situations is a mistake• Payment strategy vs rate obsession If you’re thinking about buying, building, or selling — this conversation will change how you approach your next move.  Chapters 0:00 – Intro1:05 – From Architecture to Real Estate3:40 – The 3 Big Decisions When Building7:45 – Lessons from Investing Personally11:10 – Short-Term Rental Strategy20:05 – Staging & Pricing Psychology22:00 – Construction vs Resale in 202627:00 – Where Buyers Have Leverage Right Now30:30 – Why Payment Matters More Than Rate34:00 – The Danger of Emotional Buying38:45 – Intentional Decision Making41:00 – Culture & Doing Business the Right Way

    42 min

  7. FEB 10

    Brand Yourself, Not Your Company | Why Homebuyers Hire You, Not the Logo

    Most people think clients choose a real estate agent or lender because of the company name behind them. That’s not true. In this episode of Educating Homebuyers, I sit down with Mark Charter to talk about why your personal brand matters more than the brokerage or company logo — and how building a career around who you are leads to longer-lasting success. We cover what 20+ years in real estate teaches you about branding, identity, imposter syndrome, purpose, and why chasing volume or awards alone often leads to burnout. Mark also shares why he built an agent-first brokerage, why agents should own their relationships, and how clarity in your “why” changes everything. This episode is for real estate agents, lenders, and business owners who want to build something sustainable, authentic, and aligned with their life.   00:00 – Intro 01:15 – Mark’s real estate journey 03:00 – Getting through downturns and hard seasons 04:30 – Why most agents struggle 06:10 – Time, priorities, and defining your why 08:10 – Enjoying the process, not chasing the finish line 10:00 – Why awards and volume don’t equal fulfillment 11:20 – Belief, confidence, and deserving success 13:00 – Selling yourself without feeling salesy 14:50 – Building a process you believe in 15:10 – Why Mark started his own brokerage 17:00 – Why the agent should be the brand 19:15 – What agents really deserve to earn 21:55 – Imposter syndrome in real estate 24:25 – Losing everything and redefining identity 26:00 – Gratitude and perspective 28:20 – Comparison as the thief of joy 29:40 – Content, podcasts, and personal platforms 31:30 – Relationship-based business vs chasing virality 33:15 – Staying positive in a tough market 35:00 – Real estate as a people business 37:25 – Final thoughts

    40 min

  8. FEB 3

    Behind the Scenes of a Real Estate Transaction With a Licensed Transaction Coordinator

    Most buyers and sellers never see what happens after a real estate contract is signed — until something goes wrong. In this episode, I sit down with a licensed transaction coordinator to walk through what actually happens behind the scenes of a real estate transaction and why clean contracts, timelines, and compliance matter more than most people realize. We cover: What a transaction coordinator really does day-to-dayWhy missed deadlines and small contract errors can derail dealsThe difference between amendments and addendums (and why it matters legally)How systems, calendars, and automation protect buyers, sellers, and agentsWhy “nothing happening” often means everything is running smoothlyWhether you’re buying, selling, or working in real estate, this episode gives you a clear look at the work that keeps transactions moving forward and protects everyone involved. ⏱️ YouTube Chapters 00:00 – Why transaction coordinators are often overlooked01:10 – Background and role of a licensed transaction coordinator03:00 – What actually happens behind the scenes05:00 – Compliance, contracts, and legal responsibility07:30 – Why clients don’t see most of the work09:30 – Communication gaps and client anxiety12:00 – Automation, calendars, and accountability14:45 – Appraisals, waivers, and lender coordination18:30 – Amendments vs addendums (explained clearly)22:30 – How small errors can void contracts26:00 – Systems agents should have in place30:00 – When to hire help and what to look for33:30 – Final thoughts on protecting clients

    34 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Educating Homebuyers is your go-to podcast for real stories, expert tips, and honest advice about the homebuying journey. Hosted by Brady Haye, each episode features real estate pros, past clients, and local experts who break down what buyers actually need to know. Whether you're buying your first home, upgrading, or just curious about the market, this show helps you feel informed, educated, and confident every step of the way. NMLS #1450053

Information

  • Creator
    Host Brady Haye
  • Years Active
    2023 - 2026
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © Host Brady Haye
  • Show Website
    Educating Homebuyers.

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