58 episodes
EdUp MarComm Philip Smith
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- Business
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5.0 • 3 Ratings
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Philip Smith hosts this weekly podcast on everything education marketing and student recruitment. A spin off of The EdUp Experience America's leading higher ed podcast.
Philip is the CEO of Education Marketing Agency, a student growth consultant and fractional CMO, lecturer in marketing and sales and has been a consultant and advisor to countless education providers.
In this podcast he meets with leaders in education marketing either working at or supporting leading education institutions to understand their strategies for success when it comes to their marketing, communications and sales.
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Episode 58 - Bradford Sims - President of Capitol Technology University
On this episode Philip is joined by Bradford Sims, President of Capitol Technology University. They discussed Bradford's role as president, about Capitol Technology University and how it's different, providing guarantees of outcomes and securities for students, the changing landscape of higher education and much more!
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Episode 57 - Fiona Morrison - Head of Marketing & Brand Development at University of Aberdeen
On this episode Philip has Fiona Morrison on, Head of Marketing & Brand Development at the University of Aberdeen. Philip and Fiona talked about Fiona's career, her current role, the University of Aberdeen, her thoughts on the higher education sector, the importance of data, macro factors impacting highered and much more!
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Episode 56 - Jennifer Horton - Director of Marketing at William Woods University
On this episode Philip is joined by Jennifer Horton, Marketing Director at William Woods University. Philip and Jennifer spoke about Jennifer's career, her experiences as marketing director, William Woods University, the importance of enrollment marketing, students needs from highered, scholarships, helping students get hands on experience and much more!
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Episode 55 - Adam Stoltz - Director of Enrollment Marketing at the University of Idaho
On this episode Philip is joined by Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. They discussed Adam's career in highered, student's priorities and needs, his advice for enrollment growth, the University of Idaho, the future of higher education, the enrollment cliff and more!
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Episode 54 - Jovitha Franklin - Director of Marketing & Communications at California State University Northridge, Tseng College
On this episode Philip is joined by Jovitha Franklin, Director of Marketing & Communications at Tseng College at California State University Northridge. They discuss the highly competitive higher ed sector in California, Jovitha's advice for truly effective higher ed marketing, getting enrollment growth right and much more!
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Episode 53 - Jeff Selingo - Bestselling Author & Strategic Advisor
On this episode Philip is joined by Jeff Selingo, bestselling author, strategic advisor, college admissions and early career expert and Co-host, FutureU Podcast. Philip and Jeff discussed the focus of Jeff's work, his role as special advisor to the president at Arizona State University, his upcoming book, his huge success on LinkedIn, his podcast FutureU and more.
Customer Reviews
Awesome Higher Ed Marketing Conversations
Every episode is concise and worth a listen. Serious Higher Ed marketing professionals should make this a weekly habit!
Great show!
This is a great show and Philip is a wonderful knowledgeable host.