35 min
EP 137 | Suresh Shankar (Crayon Data) - How to prevent churn with your enterprise customers CHURN FM
-
- Business
Today on the show we have Suresh Sankar, Founder & CEO of Crayon Data.
In this episode, Suresh shares how he connects the dots looking back going from an account director to marketing, and then to founder. We then touched on what Crayon data is and how it helps it’s enterprise customers with personalization.
We also discussed Crayon data’s process in identifying the gap in the market and the inspiration behind it, their different strategies on how to validate or invalidate markets, and then Suresh shares his views on churn and retention when it comes to enterprise SaaS models.
As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.
Today on the show we have Suresh Sankar, Founder & CEO of Crayon Data.
In this episode, Suresh shares how he connects the dots looking back going from an account director to marketing, and then to founder. We then touched on what Crayon data is and how it helps it’s enterprise customers with personalization.
We also discussed Crayon data’s process in identifying the gap in the market and the inspiration behind it, their different strategies on how to validate or invalidate markets, and then Suresh shares his views on churn and retention when it comes to enterprise SaaS models.
As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.
35 min