Ep 6: Did Gen X Pledge Allegiance to Functionality and Value?

Gen X gets left out of the generational discourse far too often—but what if they’ve been the ones quietly holding everything together this whole time?

In this episode, Aves dives into the lived experiences, cultural impact, and consumer behavior of Gen X. From latchkey kids and Riot Grrrls to menopause startups and R&D brilliance, we’re unpacking what makes this generation tick—and why brands need to stop ignoring them.

If you think Gen X is too chill to market to, you’re probably just doing it wrong.

Timestamps

00:00 Gen X marketing audit insights

02:10 Why Gen X is called the forgotten generation

04:15 Social change and the rise of Gen X women

06:30 Latchkey kids and early independence

09:00 Gen X's influence on 90s culture and nostalgia

11:10 Riot Grrrl movement and DIY feminism

14:00 Where Gen X is now in career and tech adoption

17:00 Understanding Gen X buying behavior

19:00 Fujifilm’s Gen X-coded business pivot

21:30 Economic disadvantages of Gen X

24:00 Why brands should stop ignoring Gen X

Hashtags

#GenX #MarketingToGenX #ForgottenGeneration #RiotGrrrl #ConsumerBehavior #LatchkeyKids #DTCMarketing #AdVenturousPodcast #CulturalTrends #GenerationX #BrandStrategy #PerimenopauseAwareness #NostalgiaMarketing #QuietPower #RAndDMatters

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