Ad-venturous

DTC Podcast Network
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We see more ads in our day-to-day lives than ever before and yet most of them… kind of suck. What happened to the days of adventurous marketing? Alongside creative thinkers from a vast variety of professional backgrounds, we’re diving deep into our favorite (and least favorite 🌚) ads of all time to find out how they helped to shape today’s cultural landscape. Join Aves from Pilothouse as she continues to share the same tactical advice listeners love on All Killer, No Filler alongside new higher level conversations on brand strategy and creativity.

  1. قبل يوم واحد

    Ep 20: Creative Workflow Hacks

    Want to stop creating ads in chaos and start building content that actually scales? In this episode of Ad-venturous, Aves shares her proven creative workflow system, including the monthly ads planner she uses with high-scale brands at Pilothouse. You’ll learn how to: Run monthly lookbacks to uncover winning (and “spicy”) adsTurn unorganized ideas into testable conceptsBalance high-volume output with strategic creative diversityBuild a repeatable system that fuels both short-term wins and long-term growth Plus, Aves walks through her daily and monthly planning tools, why creative is a “muscle” you can train, and how to make sure your content never drifts from strategy. #CreativeWorkflow #AdCreative #MarketingStrategy #ContentPlanning #CreativeProcess #WorkflowHacks #DTCPodcast #PerformanceMarketing #EcommerceGrowth #AdOptimization #MediaBuying #MarketingGrowth #ProductivityTips #CreativeTools #MarketingWorkflow #ContentStrategy #AdsThatScale 0:00 Introduction 2:00 Why monthly creative analysis beats week-to-week thinking 5:00 Creativity as a muscle: building consistency through reps 10:00 Inside the Monthly Ads Planner: planning, brainstorming, and lookbacks 13:00 Top ads, bottom ads, and “spicy ads” — how to learn from all three 22:00 From idea overload to execution: killing your darlings & prioritizing 30:00 Postmortems that turn chaos into clarity for future campaigns Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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  2. ١١ سبتمبر

    Ep 19: Creative Diversity Wins Q4

    Here’s how to win Q4 without burning out your ad budget. Aves breaks down why creative diversity beats raw volume on Meta and walks through the exact workflows to keep your top of funnel fresh and converting. You’ll learn: The Hook Lab method to test 3–5 second openings the right wayWhat to do when costs are low but conversions lagHow to flip statics into video and video into statics that actually sellSmart ways to align post-click with pre-click for faster winsWhen to push engagement pieces to organic and when to iterate for performanceQuick checks for Amazon storefronts and A+ content before shipping cutoffs Build a diverse creative engine, lower fatigue, and scale with confidence. Want hands-on help for Q4? Visit pilothouse.co and mention Ad-venturous. #adcreative #dtcmarketing #q4strategy #creativediversity #metamarketing #media buying #digitalads #ecommercemarketing #adcreativeinspiration #adstrategy #brandgrowth #adtesting #socialads #facebookads #tiktokads #ugccontent #creativeiteration #marketingpodcast #onlinemarketing #directtoconsumer 00:00 – Introduction: Why creative diversity beats volume this Q4 05:00 – Hook Lab: testing 3–5 second openings 15:00 – Scenario playbook: high cost, low conv., high engagement 32:00 – Static ↔ Video swaps that scale 42:00 – Daily workflow for building creative diversity Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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  3. ٤ سبتمبر

    Ep 18: Taste v. Discernment, Let’s Have a Chat About AI and Creative

    AI isn’t going anywhere, but does it really have a place in creative work? In this episode of Ad-venturous, we break down the buzzy conversation around “taste” in marketing and why it might be the wrong skill to obsess over. Using Julia Child and Anna Wintour as case studies, we explore the difference between taste (personal, subjective, and often a privilege) and discernment (the ability to judge and make the right calls for your brand). From Liquid Death’s scrappy AI campaigns to Diptyque’s artistry-driven ethos, we’ll look at how brands can, and should, decide when generative AI makes sense. If you’re wondering how to navigate AI without losing your brand’s soul, this one’s for you. #AI #GenerativeAI #AIMarketing #DigitalMarketing #AdTech #MarTech #CreativeStrategy #BrandStrategy #ContentMarketing #Advertising #MarketingPodcast #TasteVsDiscernment #BrandBuilding #DTCMarketing #CreativeLeadership #MarketingTrends #PodcastEpisode #NewPodcast #BusinessPodcast 00:00 – Intro: AI, Taste, and Why This Conversation Matters 03:00 – The Polarized AI Debate: Missing the Nuance 05:00 – Taste as Privilege vs. Luxury 07:00 – Why AI Will Never Have Taste 10:00 – Julia Child: Learning Taste Through Experience 18:00 – Anna Wintour: Discernment Over Taste 29:00 – Liquid Death vs. Diptyque: When AI Works and When It Doesn’t Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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  4. ٢٨ أغسطس

    Ep 17: The Impact of Audio

    When it comes to ads, sound is more than background noise; it’s a performance driver. In this episode of Ad-venturous, Aves breaks down how audio choices shape attention, emotion, and conversions. From stronger voiceover scripts to smart use of trending sounds and even ASMR, discover how to make your ads not just look good, but sound unforgettable. #AdventurousPod #DTCMarketing #AdCreative #AudioMarketing #VoiceoverTips #TrendingSounds #MarketingStrategy #PerformanceMarketing #CreativeStrategy #SoundMatters 00:00 Introduction – Why sound matters in ads 03:00 From Silent Scrolls to Sound-On – How TikTok and Reels changed consumer behavior 06:00 Voiceovers That Convert – Strong scripts vs. lazy hooks 09:00 Stop Using “Stop Scrolling” Hooks – Why overused intros fail 11:00 The Language Gap – Speaking your customers’ language 14:00 What Seinfeld Can Teach Marketers – Shared culture and belonging 18:00 Trending Sounds & Expiration Dates – Fun, fast, but short-lived 27:00 ASMR & Product Sound Design – When sensory audio sells Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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  5. ٢١ أغسطس

    Ep 16: Checklist: Labor Day Creative Wins to Carry Into Q4

    Labor Day isn’t just another sale. It’s the launchpad into your biggest promo season. In this episode, Aves breaks down a creative checklist to make sure your content actually drives clicks and conversions. From UGC, CGC, and EGC to static ads, lo-fi trends, and landing page tweaks, you’ll get practical ideas to set your brand up for Labor Day wins that roll straight into Q4. #LaborDayMarketing #EcommerceMarketing #AdCreative #ContentStrategy #DTCMarketing #HolidayCampaigns #MarketingPodcast #BrandGrowth #Q4Prep #DigitalAdvertising 00:00 Introduction 02:00 Sales strategy — beyond blanket discounts 06:00 UGC, CGC & EGC — creative buckets to prep 12:00 Short-form video hacks that drive clicks 18:00 Employee-generated content for agility 19:00 Static ads — text, overlays & founder letters 26:00 Lo-fi creative — when scrappy works (and when it doesn’t) 31:00 Landing pages — patching the leaky bucket Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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  6. ١٤ أغسطس

    Ep 15: 6 Meta Ad Mistakes That Kill Scaling

    Scaling your Meta ads shouldn’t feel impossible. But if you’re stuck, you might be making one (or more) of these six mistakes. In this solo episode, Avery shares the most common issues spotted during ad account audits (from limited creative range to soulless ad libraries) and how each one can quietly cap your growth. You’ll learn what to cut, what to double down on, and how to build ads that balance brand and performance so you can unlock sustainable scaling. Whether you’re running a $50M brand or just starting out, these fixes can change your results fast. #MetaAds #MetaMarketing #FacebookAdsTips #FacebookAdStrategy #ScalingMetaAds #MetaAdCreative #MetaMediaBuying #MetaAdOptimization #MetaAdMistakes #MetaScaling #MetaAdAccountAudit #MetaAdsManager #MetaAdPerformance #MetaAdsForEcommerce #MetaAdGrowth 00:00:00 - Introduction 00:02:43 - The Creative Mix That Scales — Are You Getting It Wrong? 00:04:59 - The Founder Story Move You’re Probably Ignoring 00:08:05 - Why “Spaghetti at the Wall” Is Killing Your Ad Performance 00:09:58 - The Harsh Truth About Long Videos on Meta 00:12:52 - The Placement Mistake That’s Tanking Your Results 00:15:01 - The Soul Problem in Your Ad Library (and How to Fix It) 00:17:44 - Brand vs. Performance — Why the Divide Is Holding You Back Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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  7. ٧ أغسطس

    Ep 14: Your Future Self Will Thank You: Q4 Prep Edition

    Q4 might feel far away—but blink and it’s Black Friday. In this episode, Avery kicks off a special Q4 prep series focused on setting your brand up for sanity and scale. From stocking the pond with high-intent audiences to analyzing last year’s creative, locking in your marketing calendar, and prepping evergreen sale ads, this is everything you wish you’d done early… delivered right on time. Whether you’re a brand operator or creative lead, now’s the moment to plan ahead so you’re not scrambling come November. Future you will be very, very grateful. Timestamps: 00:00 Start prepping for Q4 02:50 Stocking the pond explained 06:30 Building an email list and collecting data 10:15 Creative analysis for Q4 planning 14:00 Why every brand needs a marketing calendar 18:40 Preparing evergreen sale ads 21:40 The reality of creative agility during BFCM 25:30 Planning holiday shoots with ad usage in mind 29:10 Using brand-specific sales moments 32:00 Peak vs valley planning with calendars 35:00 Final thoughts and helpful templates Hashtags: #Q4Planning #EcommerceStrategy #DTCPodcast #MarketingCalendar #CreativeStrategy #StockThePond #HolidayPrep #DTCMarketing #AdCreative #RetentionMarketing #BlackFridayPrep #AuntieAvery #MarketingTips #PerformanceMarketing Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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  8. ٣١ يوليو

    Ep 13: Lipstick, Labubus, and Little Treats: From Economic Theory to Acquisition Tactics

    What do lipstick sales, luxury smoothies, and little online indulgences have to do with your acquisition strategy? In this episode, Avery breaks down the cultural and economic forces behind the “lipstick effect” and the rise of the “little treat economy”—and how these trends shape the way modern consumers buy. You’ll learn how to use these insights to identify your tier-one products, simplify the path to conversion, and build strategies that hold up no matter what the economy throws your way. If you’re thinking about how to optimize acquisition before Q4, this one’s for you. Timestamps: 00:00 Lipstick Effect and consumer behavior 02:00 Understanding economic cycles in marketing 04:00 Debunking recession indicators 10:00 Rise of little treat culture 18:00 Tiered product strategy and customer acquisition 21:00 Diptyque case study on entry products 30:00 Balancing short-term wins with long-term strategy Hashtags: #EcommerceStrategy #DTCMarketing #AcquisitionTactics #PerformanceMarketing #ConsumerBehavior #LipstickEffect #LittleTreatCulture #DopamineEconomy #CulturalTrends #MarketingPsychology #MarketingStrategy #DigitalMarketing #BrandBuilding #Q4Prep #CustomerAcquisition Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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We see more ads in our day-to-day lives than ever before and yet most of them… kind of suck. What happened to the days of adventurous marketing? Alongside creative thinkers from a vast variety of professional backgrounds, we’re diving deep into our favorite (and least favorite 🌚) ads of all time to find out how they helped to shape today’s cultural landscape. Join Aves from Pilothouse as she continues to share the same tactical advice listeners love on All Killer, No Filler alongside new higher level conversations on brand strategy and creativity.

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    DTC Podcast Network
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    © DTC Podcast Network
  • موقع البرنامج على الويب
    Ad-venturous

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