Ep07: Driving pipeline using partnerships as a GTM motion

In this episode of The Revenue Stream, I had the opportunity to chat with Gayathri, the head of global partnerships at Intercom.

Having scaled partnerships as a channel previously at Freshworks, Gayathri shares with us all the things she has learned in the last 11 years on what it takes to successfully set up and scale partnership initiatives within organizations. We cover key strategies for introducing partnerships, different approaches across different regions, necessary organizational structures, partnership-driven pipeline building, CAC calculation, and effective co-marketing activities.

I had loads of fun chatting with Gayathri in this episode and I hope you enjoy the show too. See ya on the other side. 👋