Ep63: The New Chat GPT Feature Your Missing Out On & How to Optimise SEO

In this episode of the PT Profit Leverage and Lifestyle Show, host Matt is joined by Reed Hansen, the owner and chief growth officer at Market Surge. Reid specializes in helping personal trainers, online coaches, and small business owners streamline their marketing through automation and innovative strategies, including the use of AI.

Highlights

💡 Marketing Automation: Reid emphasizes the importance of using smart marketing systems and automation to help fitness professionals focus on their core business instead of chasing leads.

📞 Warming Up Leads: He advocates for nurturing leads through softer outreach methods like email and SMS before making cold calls, making the process less intimidating.

📨 E-Mail Marketing’s Value: Despite skepticism about email marketing’s efficacy, Reid urges personal trainers to view it as a valuable long-term strategy for nurturing leads and maintaining communication.

🏦 CRM Benefits: The advantages of CRM systems—such as managing client interactions and automating communication—are highlighted, showcasing their role in efficiency and client retention.

🔎 SEO Importance: Reid explains SEO as a way to improve online visibility and drive organic traffic to personal trainers’ websites, stressing that improved rankings lead to more leads and sales.

🤖 AI Innovations: The conversation includes the new capabilities of AI tools like ChatGPT for marketing image creation, making graphic design accessible and cost-effective for small businesses.

💰 Funnel Optimization: Reid shares thoughts on why many sales funnels fail and stresses the need for effective lead generation at all stages of the funnel, using creative offers to stand out.

Find out more about Reed's CRM - https://marketsurge.io/

Book a Business Audit With Me - https://calendly.com/mattdart21/audit