SaaS Marketing Superstars Aaron Zakowski

In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like.

Episode Highlights
● Fireflies features and vision (0:40)
● Who is the typical Fireflies user (1:50)
● How Fireflies successfully utilized product led growth strategy (5:46)
● Why it is extremely expensive to produce AI based tools (11:09)
● How AI has completely transformed the way he works (13:20)
● Predictions on the societal impact of AI in the near future (15:15)
● How he uses criticism from disgruntled customers to improve Fireflies (21:45)
● Favorite books, apps and business leaders (32:47)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-product-led-growth-krish-ramineni-fireflies/
Follow Krish on LinkedIn: https://www.linkedin.com/in/krishramineni/

In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.

Episode Highlights
● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)
● How big is the marketing team at ActiveCampaign (5:46)
● How to manage a large multi-talented marketing team (8:53)
● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)
● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41)
● Is AI marketing hype or is it a useful tool for business intelligence (19:06)
● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24)
● Favorite books, apps and business leaders (32:47)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe
Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/

In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn.

Episode Highlights
● The process Mor used to scale a B2B company in sales from
● What is a sales playbook (4:23)
● How to ace sales calls effectively without sounding unnatural or focusing entirely on your product (6:25)
● The major mistakes most sales people make and how to avoid them (11:12)
● How to reach out to prospects even if you don't have a new feature or announcement (15:10)
● Creative hacks companies can apply to get people to show up for meetings (20:53)
● How to use account-based management (ABM) strategies to boost sales (29:16)
● The secret sauce for creating Linkedin posts consistently and effective post templates (36:03)
● Favorite books, apps and business leaders (48:26)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-demo-sales-mor-assouline/
Follow Mor on LinkedIn: https://www.linkedin.com/in/morassouline/

In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.

Episode Highlights
● How to apply creative ideas in B2B advertising (2:43)
● How London Times creative idea got lawyers to subscribe to their newspaper (4:44)
● Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)
● How to make branding and direct response work in tandem (17:05)
● Why Justin believes brand is not hard to measure vs direct response (23:16)
● How Redbull broke into the London market without an ad budget (34:39)
● How to grow your personal brand on Linkedin (36:18)
● The 70-20-10 framework for creating Linkedin content (45:00)
● How Justin gets client from his Linkedin posts without relying on ads or his website (47:25)
● A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40)
● Favorite books, apps and business leaders (1:00:46)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-oberman
Follow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/

In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.

Episode Highlights
- The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)
- Lloyd asks me how I manage with 6 kids (4:48)
- Appreciates his wife for her support and keeping the family in sync (7:49)
- How his daughter’s comments challenged his workaholic mindset and being present for the birth of his 3rd child (10:12)
- Why he was forced to step out of his company (13:20)
- What is community-led growth (18:26)
- How Boast.ai helps companies (22:14)
- Why people associate print media with legitimacy and how he got referral partners from his weekly newspaper column on startups (29:15)
- Why your idea will fail without consistency (36:51)
- The key strategies SaaS company can adopt to grow their community in today’s market (42:35)
- How his cold emails for podcast outreach gets over 70% open rate (48:50)
- Creating content for superfans, contributors and lurkers (51:43)
- Favorite books, apps and business leaders (55:24)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lloyed-lobo-community-led-growth

In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS.

Episode Highlights
- How Scindia got into partnership marketing and her career trajectory (1:11)
What is partnership marketing (4:08)
Types of partnership marketing (7:18)
Why you should tier your partners into strategic, regular and long-term partnerships (13:31)
How to find effective partners for your company (16:22)
How to build relationships with intending partners without alienating your customers (18:18)
Common partnership pitfalls companies must avoid (22:32)
Recommended number of clients companies should start their partnership program with (25:32)
How to measure the impact of a partnership program (28:46)
Favorite books, apps and business leaders (30:52)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-partnership-marketing-scindia-balasingh