18 episodes

Electronics Representatives Association (ERA) gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies. "ERA Talks" is a platform for learning and bringing industry professionals together.

ERA Talks ERA

    • Technology
    • 5.0 • 6 Ratings

Electronics Representatives Association (ERA) gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies. "ERA Talks" is a platform for learning and bringing industry professionals together.

    ERA's Newest Initiative: The White Pin Internship Program

    ERA's Newest Initiative: The White Pin Internship Program

    ERA recently launched its newest initiative, the Mark Motsinger White Pin Internship Program, as a way to help the rep community attract, hire and retain college graduates into the rep model to bring new talent into the industry. This is an opportunity for college juniors or seniors to  work for a manufacturers’ representative firm over the summer months to gain a better understanding and hands-on experience of the electronic components industry.

    In this episode, ERA's SVP of Education, Ellen Coan, CPMR of CC Electro Sales, talks with Cameron English, CPMR, of English Technical Sales, and Aparna Sproelich, CPMR, of Aurora Technical Group, whose companies were recipients of the two inaugural internships awarded in 2022. Cameron and Aparna share their insights regarding how they found their interns, along with how they are training their interns, and how their interns have already helped to benefit and contribute to their businesses.  Listen in to learn more! Or visit era.org. 

    • 21 min
    2022 ERA Conference Update

    2022 ERA Conference Update

    The 2022 ERA Conference will be its 53rd Conference, and our first time meeting in person since the 2020 Conference. The 55 ERA member volunteers have been diligently working over the past nine months to prepare a dynamic and engaging program. In this episode, you can get a sneak peek at what you can expect at this year’s event including information about the conference theme, speakers, sessions and new things attendees can expect! 
    Listen in to get an in-depth update as Erin Collins, ERA’s Events Director, interviews 2022 Conference Committee Chair Bryan White, CPMR, Vice President of Sales at Catalyst Unity Solutions, and Conference Committee Vice Chair, Lori Bruno, Vice President and Distribution Sales Manager at Luscombe Engineering of San Francisco.

    • 10 min
    2021 ERA COLT Update

    2021 ERA COLT Update

    This episode of ERA Talks features ERA CEO Walter Tobin  and special guests Cam English, CPMR, President of English Technical Sales / ERA Sr. VP Industry, and Bob Evans who recently retired as President of EK Micro and who has supported ERA for over 20 years at the chapter and national levels including as former chair of the ERA Chapter Leadership Council.

    Cam and Bob provide an update of the upcoming ERA Chapter Officers Leadership Training (COLT) which will be held virtually from Nov. 3 – 5, 2021.

    COLT is a hands-on instructional program focused on chapter management and planning tactics. The program is a vital tool in chapter planning for chapter managers, board members and anyone taking a chapter leadership role. 

    For more information about COLT or to register to attend, visit https://era.org/era-events/chapter-officers-leadership-training-colt-2/.

    • 11 min
    A Sneak Peek at the 2021 ERA Virtual Sales Training Event

    A Sneak Peek at the 2021 ERA Virtual Sales Training Event

    On this episode of ERA Talks, Walter Tobin, CEO of ERA, Erin Collins, Events Coordinator of ERA and special guest Ellen Coan, Vice President Operations at C C Electro Sales, a second generation Electronics rep in the Midwest, and Sr. Vice President/Education of the ERA Board discuss the upcoming ERA Virtual Sales Training Event.

    This premier event will be hosted online,  Sept. 21-23, 2021, and is specifically designed for frontline sales professionals. The program offers nine robust 75-minute educational sales training modules covering an array of topics for 11 total hours of training.

    Tune in for a sneak peek of the event program, sessions and speakers. For more information or to register, visit ERA Sales Training. 

    • 10 min
    The Value of the Rep Model for Manufacturers

    The Value of the Rep Model for Manufacturers

    On this episode of ERA Talks ERA CEO Walter Tobin discusses "The Value of the Rep Model for Manufacturers" with ERA Consultants Cesare Giammarco and John Simari.
    Giammarco and Simari offer insights into the seven key attributes of the Rep Model value proposition to manufacturers, including Expertise, Flexibility, Advocacy, Control, Market Coverage, Affordability and Demand Creation.  

    • 17 min
    How Avnet Helps Its Customers and Suppliers Navigate Disruption

    How Avnet Helps Its Customers and Suppliers Navigate Disruption

    This episode of ERA Talks features Walter Tobin, CEO of ERA, and special guest Phil Gallagher, CEO of Avnet, who discuss "How Avnet Helps Its Customers and Suppliers Navigate Disruption."

    • 15 min

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