Event Exchange Gevme

Event marketing has been crucial for organisations to build connections and relationships with prospects, sharing the latest trends in the industry while promoting brand awareness.

One of the platforms to do so is LinkedIn. Think of it as a platform to build up hype for your event. Event marketers can leverage it to create a community around their event, engage, and discuss trending topics with like-minded professionals.

As great as it sounds, many event marketers face challenges trying to optimise the platform effectively. Issues such as attracting the wrong target audience, ineffective ads, and low conversion of leads, are often faced.

In this episode, learn how to overcome these challenges, understand LinkedIn event pages, build a strong community with the right audience, and optimise LinkedIn effectively for your events.

In the events industry, we have heard lots about attendee engagement and ways to enhance it through virtual events. But what about employee engagement?

Employee engagement is more than just a buzzword - it is a business measurement that affects business outcomes and performance. With employees globally, today’s forward-thinking employers are looking for innovative ways to connect with employees virtually, engaging them where they are situated.

How can organisations drive employee engagement globally, and what are the different formats of virtual events to do so?

In this episode, learn the keys to employee engagement, internal repurposing of content, challenges and benefits of virtual engagement, and adopting an omnichannel event strategy.

Do you ever find yourself leaving in the middle of a virtual session? - An issue that most event professionals face.

Virtual platforms such as GEVME are crucial in bridging the gap between attendees and industry professionals. However, with an all-time high of virtual events planned, attendees have participated in more events than they ever did before the pandemic.

“New” engagement tools and experiences are becoming a norm, with each event similar to the other. So how can event professionals minimise digital fatigue and introduce unique engagement experiences to retain audiences for the whole duration?

In this episode, learn about music-infused engagement activities, musical MC & hosts, and how you can get ahead of your competitors and stay relevant post-event.

You have created and planned an epic event. But how do you make sure people “see” it?

Since 2020, more than 3.8 billion people have been on social media platforms. The events industry has also seen an increase in communities online, with professionals sharing content and the latest trends and happenings in the community.

Amidst the social noise, event professionals need to make their content stand out and gain global exposure. Event Exchange invites Michael Kamleitner, Founder & CEO of Walls.io, to show you how to do so while creating less noise and more signal for your content.

In this episode, learn about social walls, their impact on real-time engagement, event conversions, and how you can create a sense of community and analyse your target audience via socials.

Attendee engagement can be a daunting component of an event. In the past two years, the events industry pivoted to virtual platforms to host events such as webinars and conferences.

As time passed, it became clear that attendees needed more - beyond compelling content, to overcome virtual event fatigue and stay engaged. Event technology has since developed rapidly to introduce new virtual experiences such as the Metaverse and Extended Reality.

How can event professionals blend virtual and ‘real’ experiences?

Event Exchange invites Joe Gregory, Regional Sales Manager for UK and Ireland at Disguise, to introduce Extended Reality, its’ applications, and the difference between it and the Metaverse.

Times have changed. As people get accustomed to the new working arrangements, the line between professional and personal lives gets blurred. Events and meetings have evolved from in-person to virtual, disrupting the way organisations market their events and understand their attendees’ needs.

So how can event marketers adapt to the digital-first culture and help organisations stay competitive?

Event Exchange invites Shawn Cheng, Senior Strategist at DAHLIA+ Agency, to talk about a digital-first strategy, its importance, and how to apply it.