Experience by Design Adam Gamwell, Gary David

today on Experience by Design, we welcome CX professional and through leader Alex Mead. Alex has decades of professional work in providing services and experiences for customers. He also has opinions to go along with his experience. We talk to Alex about how he approaches putting people first. We also explore how the simple fixes can yield the biggest results. Finally, we explore his EPIC framework for customers, TIME framework for employees, and how combining the two together can transform the experiences we design.

Today on Experience by Design, we travel with Adam and Gary, along with previous guest Jen Briselli, to the 2023 South by Southwest event for their session "Customers in Context: Social Science for Marketers." A packed room of over 300 were on hand to hear about how social science can be essential to designing brand experiences. Listeners will hear how to receive a special summary of the event, with tips and ideas on how to think like a social scientists when creating brand experiences.

This episode brought to you by the Experience Research Society (EXPRESSO)

On this episode of Experience by Design, we welcome Kiran Varri of Digital Xcellence. Kiran has had a long career in the customer experience space, working with major brands in international and multicultural environments. We chat about the the challenges and opportunities of designing for different cultures when you have different cultures on your team. We also explore the new era of content creation, and how to break through the noise. Finally, keeping in mind that everything we do is about the people we are trying to reach, and doing right by them.

This episode brought to you by EXPRESSO, the Experience Research Society.

Today on Experience by Design podcast, we welcome Dr. Wanda Toro Turini for our first ExD Live recording, brought to you by Centric Park. Wanda has had a fascinating career, going from a degree in pharmacology, to doing sales innovation for Novartis, and then launching her own consultancy to help expert rock-it fuel their messages to reach their audiences. We explore that journey, discussing being an innovator versus operationalizing ideas, leveraging new technologies to reach wider audiences, and how to fight against barriers to fulfill out potential.

On this episode of Experience by Design, we welcome Doug Shapiro of OFS Furniture to the studios. Doug also hosts Imagine a Place podcast, where he explore the future of the workplace and how to create offices that spawn creativity and innovation. We talk about what makes a workplace feel caring, the challenge of changing office culture, and how emotion is central to all that we do. We also talk about how laughter is the greatest indicator of a healthy culture, and how wearing wigs might be the solution to workplace challenges.

Today on Experience by Design, we are very excited to have Dr. Aga Szostek. Aga is one of the foremost experience design thinkers and strategists around. In 2021, she published The Umami Strategy: Stand Out by Mixing Business with Experience Design. She followed that up with Leadership by Design: A Guide to Transform You as a Leader in 2023. Central to all of her work is how to take complex ideas, couple them with theoretical frameworks, and turn them into actionable strategies. Her practical approach is inspired by a deeper knowledge that is built on her own unique path to her current work. We explore what is at the center of experience design as an emergent field, how to help clients shift their worldview and strategy, and help people find a way to do things that are meaningful to them, and can be meaningful to others.